Dental Marketing: Have You Put Dental Work on Sale? (video)

dental sales and promotionsDental marketing sales and promotions on dental treatment can bring more patients into a dentist’s office. But if you run the wrong promotion you might be overrun by the wrong kind of patients.

25 percent off dental hygiene can be a good practice promotion. Free painkiller prescriptions with every appointment would not be a good promotion.

“Discounting only works if you are trying to attract new patients.” said an Illinois pediatric dentist.

“For higher-end practices, you have to be careful so promotions don’t come off cheesy.” wrote a Pennsylvania dentist.

The Wealthy Dentist conducted a survey that asked dentists if their practices are running any sales or promotions. This survey found that 1 out of 3 dentists is currently running sales or a promotion.

Click on play to watch the survey video –

102-Dental_Marketing_Sales_Promotions.mp4

Dentists offered several promotion suggestions –

“We offer discounts of 15-20 percent, but only for those without insurance. It has made a difference with patients getting the work done, as they feel they are getting some help with the economy.” said one Arizona dentist.

“One ad offers $100.00 off any dental service. Another ad is good for $50.00 off every $500.00 spent. ‘Free whitening for life’ works as well as in-office patient referral system,” wrote one Colorado dentist, “Another offer that’s working is $1,000.00 off on any Invisalign case with up-front payment.”

When it comes to promo offers you really just want to make a token offer. Giving patients a small discount can be a great way to show appreciation and good faith. If you offer up a huge discount, you’re only going to attract those patients who really don’t want to pay for care.

So be cautious in your dental marketing when making a promotional offer.

If you’d like to learn more go to Dentists Putting Dental Work on Sale, or sign up for our free wealthy dentist newsletter to cast your own vote in future surveys.

Sedation Dentists: What is the Cost of Sedation Dentistry? (video)

cost of sedation dentistryThe Wealthy Dentist conducted a survey that asked dentists about the cost of sedation dentistry.

The cost of sedation dentistry varies widely among dentists. Of course, if you are a dental patient spending thousands for cosmetic dentistry, then sedation fees are just a drop in the bucket.

The average fee for oral conscious sedation is about $300. Some dentists don’t charge, whereas others ask as much as $650.

A third offer IV sedation, charging about $500. But intravenous sedation fees ranged from $250-$800. Only 6% have general anesthesia capabilities. Ranging from $320 to $1200, anesthesia costs around $700.

“My IV sedation fee is based on the amount of time needed to complete dental procedures,” said a Florida pediatric dentist.

“Most of the time I don’t charge for the sedation as these are usually very large (20K plus) cases,” reported a Texas dentist.

To hear more of what dentists had to say about sedation dentistry, please click play and watch the following survey video –

Conscious sedation dentistry helps lower patients’ anxiety and marketing sedation dentistry to the anxious dental patient is a smart way to bring in new dental patients.

What do you charge for oral conscious sedation at your dental practice?

For more on this survey see: Sedation Dentistry: Cost of Peace of Mind

Dentists Worry About Long Term Use of NTI Splint (video)

NTI splint surveyThe NTI-splint is a dental mouthguard used to treat headaches, migraines and teeth grinding. But there are dentists who worry about its long-term use.

“I think the NTI-splint does more damage than good. It is only for immediate pain relief, not as a long-term appliance,” said a California prosthodontist.

“NTI causes open bite issues and long-term damage to the TMJ’s,” reported a Texas dentist.

Some dentists worry that improper use of the NTI can cause orthodontic problems or jaw pain.

“The NTI caused a patient increased TMJ pain,” said a Georgia dentist. “The NTI creates anterior open bites if used for the long term,” declared a Hawaii dentist.

To hear more of what dentists had to say about NTI-splints, please click play and watch the following survey video –

In general, it’s great for dentists have more treatment options in their bag of tricks, but the NTI is like almost any other treatment modality: if you don’t know what you’re doing, you can do more harm than good.

What has been your experience with the NTI-splint at your dental practice?

BPA & Dental Composite Safety (Survey Video)

Dental safety and BPAControversies about chemical safety are hardly new to dentistry. So it’s not surprising to find that dentistsare split down the middle in their opinions about the use of dental composite and sealants that contain bisphenol-A, or BPA as it’s commonly known.

In this survey, 46% said they had concerns about safety, while 54% are not particularly worried.

Jim Du Molin and Julie Frey discuss dentists’ thoughts on BPA safety:

“I’ve never had a patient even mention it, unlike the wackos who won’t let fluoride touch their kids’ lips,” offered a Michigan Dentist.

“I have some worries about safety,” said one General Dentist. “To temper this, you’ve got to remember that ANYTHING in the body outside of what is indigenous is considered foreign and has potential to elicit yet another of those unexpected side effects, sort of like most of Congress’ laws. Since I stopped doing sealants years and years ago, I am less concerned about the effect on most adults.”

“Are any of my patients worried about BPA? They should be!” exclaimed an Orthodontist. “My kids will never have sealants. Sealants are BS. Another way the insurance companies dictate how a dentist can make money: by compromising morals, yet again.”

It’s worthwhile to bring up safety concerns about Bisphenol-A in dental sealants and fillings. Unfortunately, the science isn’t particularly clear.

We still don’t have definitive scientific evidence that everyone agrees on when it comes to mercury, or even fluoride. So don’t expect the BPA controversy to be resolved anytime soon.

Read more about the dental survey here.

Want your opinions heard in future surveys?

To be included, just sign up for our weekly dental marketing and management newsletter at TheWealthyDentist.com.

Dentists: Do You Offer Laughing Gas? (video)

laughing gas survey videoNitrous oxide sedation at the dentist office is no longer the mainstay it once was, but laughing gas is still around. The Wealthy Dentist conducted a survey asking dentists if they still offer laughing gas.

We received a variety of responses from dentists.

A Texas dentist replied, “Nitrous should be available in all offices. This is just good customer service. It is not the dentist’s decision whether or not a patient needs it. All patients should be asked if they would like it. Charge a reasonable fee and it is money in the bank!”

A Washington dentist disagreed, “I think it’s nuts to use nitrous…the dentist and staff are breathing it (which has been shown to cause miscarriages and neurological problems, along with who wants a “high” dentist), it’s takes tons of time to set up, and it’s expensive!”

We found that specialists are significantly more likely than general dentists to offer conscious sedation. Since specialists often perform more intensive procedures than general dentists, they may have need for more sedation dentistry options.

To hear more of what dentists had to say about nitrous oxide, please click play and watch the following dental survey video

Do you still offer nitrous oxide? Tell us what you think in the comments.

Would you like to take part in our dental marketing surveys? Be sure to sign up for our email newsletter in the right sidebar of this blog.

Our survey question newsletter is emailed each Friday.

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