Top 10 Dental Marketing Articles from The Wealthy Dentist

Top 10 Dental Marketing Articles from The Wealthy DentistDental marketing is essential to the success of a dental practice and dental marketing is on the minds of many dentists as 2011 draws to a close.

Dental practice marketing can be one of the dentists’ greatest challenges and in the current volatile economy — greater even than running a dental practice and managing a dental staff.

The Wealthy Dentist has compiled our top 10 dental marketing articles to help dentists boost their dental profits in 2012.

Top 10 Dental Marketing Articles from The Wealthy Dentist

1. Dental Marketing: 7 Ways To Turn Your Dental Office Into a Hot Marketing Machine
Dental marketing is more than just a geo-targeted, search engine optimized dental website and an effective email newsletter marketing plan. It also involves branding and an effective dental office display…[Read more]

2. Dental Marketing: A Guide for Avoiding Negative Online Reviews
In customer service it used to be said that an unhappy customer would tell nine to fifteen other people about their negative opinions. Today an unhappy dental patient can influence hundreds of people by leaving a negative review on an online review website… [Read more]

3. Dental Marketing with Google Offers
Who in their right mind wouldn’t want $421 dental package with exam, X-ray and take home whitening for life for just $59! I’d sign up personally if I lived in Portland. This is exceptionally great marketing title that grabs the most jaded consumer by the throat…[Read more]

4. Dental Marketing: Google Offers vs. Groupon
Not long ago Google tried to buy Groupon for something like 6 billion dollars. Groupon turned the offer down. Within a month Google started Google Offers. Mike Blumenthal’s blog reviewed the early test results on Google Offers for the local Portland beta test…[Read more]

5. Dental Marketing: Geo-targeted Local Search Strategies
According to Google, 97% of consumers search for local businesses online. A geo-targeted local search strategy makes it easier for your dental practice’s prospective new patients to find your dental website and your practice. But what exactly is geo-targeted local search? …[Read more]

6. The Essentials of Dental Patient Marketing: Dental Office Presentation
Marketing your practice through a powerful dental office presentation strengthens your identity, reminds people of your dental practice and is simply good business. Dental practice marketing may seem — to the dentist —like an overwhelming task…[Read more]

7. 5 Simple Online Marketing Strategies for Dentists
The right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence…[Read more]

8. Dental Marketing: How to Set Up a Google+ Dental Practice Page
Google has launched Google Plus For Business which now allows dentists to create a Google Plus Page for your dental marketing. Google Plus For Business is a set of tools that can help you grow your dental practice and enhance your dental marketing efforts…[Read more]

9. Dental Marketing on the Internet: What is the Value?
Social media has joined the Internet dental marketing toolbox along with multiple targeted websites and directory listings that are now required for maximizing new patient flow. Dentists measure many things in order to determine if their actions justify the cost…[Read more]

10. Dental Marketing: A Doctor and His Dog
As much as many of you would like to think that you should be drawing patients from across the country with your marketing, the truth is that the average urban/suburban dental practice draws close to 90% of its new patients from within a geographic circle of 6 to 8 miles…[Read more]

The Wealthy Dentist keeps its word. Since 1985 Jim Du Molin has been giving no-hype dental marketing and practice management information that can help dentists attract more patients and better run their practice.

The Most Important Dental Marketing Vector

The Most Important Dental Marketing Vector: Internal MarketingIn a recent The Wealthy Dentist survey, the respondents pointed to internal marketing as their most important dental marketing vector.

As dental practices have been forced to focus on increasing dental practice revenue, one of the key components, it seems, has been internal marketing.

Internal marketing relies on dental patient referrals. If the dental practice lacks in quality customer service, or does not build strong dentist-patient relationships, then any attempts at internal marketing will likely fall flat.

In the most recent the Wealthy Dentist survey we asked dentists what is the most important marketing vector for their dental practice.

67% of the dentist respondents answered that internal marketing is their most important dental marketing vector. 19% responded that Internet dental marketing is their most important marketing vector. 7% felt direct mail marketing was the most beneficial, while another 7% felt traditional media like newspaper, TV and radio were the most important.

Here are some of the comments we received from dentists on this survey:

“Internet and internal marketing are neck-and-neck, followed by direct-mail marketing.” (Arizona dentist)

“Internal marketing and word-of-mouth clearly bring in the BEST new patients for us. We receive the most new patients from Internet and direct-mail marketing. Printed dental phone book marketing is fast becoming one of the least important marketing vectors for us because the return on investment is getting smaller and smaller.” (Ohio prosthodontist)

“How do you define important? The internal is the the most important, but the Internet brings most of our new dental patients.” (General dentist)

“Direct mail marketing but with more of a focus on growing online marketing.” (Minnesota dentist)

“Word-of-mouth marketing, with the Internet a close second.” (North Carolina dentist)

“Internal marketing followed by our dental website.” (Pediatric dentist)

“If you treat your dental patients like you would treat your family, then the best ‘marketing’ or good word-of-mouth takes care of itself! We really only market our dental practice by being active in our community and being very good to our patients and we get about 30 new patients every month.” (Alabama dentist)

“The newspaper works well in conjunction with our website and TV advertising.” (California dentist)

Internet dental marketing, but it should be referral from other patients and that does not seem to be happening.” (Illinois dentist)

“Word-of-mouth is always number one and under that would be focused direct mail marketing, although Internet marketing is catching up but the quality of dental patient seems to be always less.” (General dentist)

“Our website.” (California orthodontist)

While there are many dental marketing vectors, they have to be utilized properly to get the desired results. Remember, quality dental marketing combined with a quality dental practice are critical to implementing a successful dental marketing program.

Together, they will grow your dental practice, which ultimately leads to more dental referrals and greater profitability in the long run.

internal dental marketing and communications campaign

Check out The Wealthy Dentist’s full internal dental marketing and communications campaign for a 4-phase program designed to add 10 additional patients per month to your practice.

Dental Marketing with Facebook

Dental Marketing with FacebookDoes your dental practice have a Facebook Page?

If so, are you leveraging your dental practice Facebook Page to attract more new dental patients?

If not, maybe now is the time to consider it as a part of your overall dental marketing plan.

With the Facebook IPO launch last Friday, Experian Hitwise, the company that measures traffic and activity by people on the Internet, released their updated U.S. data showing the impact Facebook has online with its growth over the years.

Here are 15 stats from the May 18th IPO:

  1. Facebook.com received 9% of all U.S. Internet visits in April 2012.
  2. Facebook.com received more than 1.6 billion visits a week and averaged more than 229 million U.S. visits a day for the year-to-date.
  3. 1 in every 5 page views in the U.S. occurred on Facebook.com.
  4. Facebook.com has received more than 400 billion page views this year in the U.S.
  5. The average visit time on Facebook.com is 20 minutes.
  6. The Facebook.com audience skews more female (56%) than male.
  7. Facebook.com became the #1 ranked website in the U.S. on March 9, 2010.
  8. The term ‘Facebook’ is the most searched term in the U.S. and has been for the past three years, starting the week ending July 18, 2009.
  9. Facebook-related terms account for 6% of the top searched terms in the U.S. and Facebook-related terms made up 4 of the top 10 U.S. searches (among the top 100 search terms for the 4 weeks ending May 12, 2012).
  10. Facebook.com users are highly loyal to the website; 96% of visitors to Facebook.com were returning (defined as visited within past 30 days) visitors in April 2012.
  11. 10 states account for 52% of visits to Facebook.com – California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina based on year-to-date average.
  12. The top states where users are more likely to visit Facebook.com versus the online population are: West Virginia, Kentucky, Maine, Vermont, Arkansas, Iowa, Indiana, Mississippi, Oklahoma, and Alabama based on year-to-date average.
  13. The New York City DMA provides the largest volume of traffic to Facebook.com and the Charleston, WV DMA is the area where users are most likely to visit compared to the online population.
  14. Facebook.com is the top social networking site in the U.S., Canada, U.K., Brazil, France, Australia, New Zealand, Hong Kong, and Singapore markets.
  15. Facebook.com is the top overall site in the U.S., Canada, New Zealand, Hong Kong and Singapore. Facebook.com ranks 2nd in the U.K., Brazil, France, and Australia.

Facebook Pages have proved to be more successful for many brands over Facebook advertising.  For this reason, just before the Facebook  IPO offering GM pulled out of their Facebook ad campaign.

Facebook Pages appear to be more successful at engaging dental patients than paying for a Facebook ad. This is most likely because Facebook Pages feel more personal to the general public than Facebook ads.Facebook Dental Marketing

The Internet Dental Alliance  has been helping dentists maximize their Facebook presence for years. IDA dental websites are more than just Facebook compatible – they’re designed to look great and attract patients within your Facebook profile.

Stop by the Facebook Marketing for Your Dental Practice Page on the IDA website today.

To view the Hitwise stats see: 15 Stats About Facebook

Menopausal Patients Linked to Increased Risk for Gum Disease

menopause and gum diseeaseCase Western Reserve University School of Dental Medicine and the Cleveland Clinic say that menopausal women may need to see the dentist as many as four times a year to control dental plaque.

Leena Palomo, an assistant professor of periodontics, and Maria Clarinda Beunocamino-Francisco from the Center for Specialized Women’s Health at the clinic completed a comparison study of women on and off bone-strengthening bisphosphonate therapies for osteoporosis.

In the women they studied, they found a marked increase in dental plaque levels, which could endanger the jawbones of postmenopausal women. (Dental plaque is a biofilm that develops naturally on our teeth. If the plaque is left on teeth too long, it triggers gum disease.)

“Menopausal women at risk for osteoporosis also are at risk for periodontal disease, which affects bone that anchors teeth,” says Palomo. “To keep jawbones strong and healthy,” she added, “means getting rid of the dental plaque by seeing the dentist as many as four times a year for deep periodontal cleanings.”

Do you find that your menopausal patients have more problems with dental plaque than their younger counterparts? What do you recommend to your female patients over 50?

For more on this subject, visit Science Daily.

Dental Marketing: Have You Put Dental Work on Sale? (video)

dental sales and promotionsDental marketing sales and promotions on dental treatment can bring more patients into a dentist’s office. But if you run the wrong promotion you might be overrun by the wrong kind of patients.

25 percent off dental hygiene can be a good practice promotion. Free painkiller prescriptions with every appointment would not be a good promotion.

“Discounting only works if you are trying to attract new patients.” said an Illinois pediatric dentist.

“For higher-end practices, you have to be careful so promotions don’t come off cheesy.” wrote a Pennsylvania dentist.

The Wealthy Dentist conducted a survey that asked dentists if their practices are running any sales or promotions. This survey found that 1 out of 3 dentists is currently running sales or a promotion.

Click on play to watch the survey video –

102-Dental_Marketing_Sales_Promotions.mp4

Dentists offered several promotion suggestions –

“We offer discounts of 15-20 percent, but only for those without insurance. It has made a difference with patients getting the work done, as they feel they are getting some help with the economy.” said one Arizona dentist.

“One ad offers $100.00 off any dental service. Another ad is good for $50.00 off every $500.00 spent. ‘Free whitening for life’ works as well as in-office patient referral system,” wrote one Colorado dentist, “Another offer that’s working is $1,000.00 off on any Invisalign case with up-front payment.”

When it comes to promo offers you really just want to make a token offer. Giving patients a small discount can be a great way to show appreciation and good faith. If you offer up a huge discount, you’re only going to attract those patients who really don’t want to pay for care.

So be cautious in your dental marketing when making a promotional offer.

If you’d like to learn more go to Dentists Putting Dental Work on Sale, or sign up for our free wealthy dentist newsletter to cast your own vote in future surveys.

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