dental practice marketing Archives - The Wealthy Dentist

Do You Have The Best Dental Sign? See Who Thinks Theirs is Better!

the wealthy dentist dental signage contest

In this article, we are featuring a few of the top contenders in our contest for the best dental practice office sign, display window or office front.

Do you think you have the best dental sign?

Does your dental office front kick butt?

Well, what are you waiting for?

Take a picture and enter The Wealthy Dentist Dental Practice Office Sign, Display Window or Front Picture Contest!

Hurry! We are still accepting submissions through June 30th.

Here are the most notable entries to date:

1. Jayhawk Dental

Window –

Signage –

Jayhawk Dental Sign

2.  Biderman Dentistry

Signage –

Biderman dental sign contest

3.  Boger Dental

Window dressing and signage –

Boger Dental Sign

4.  Marina – Pacific Dental

Window dressing,  signage and front office –

Marina Pacific Heights Dental

So come on!

Enter your dental office sign or office front for a chance to win a Cisco Flip. Just submit a photo of your dental sign or office front by emailing chughes(at)drs1.com before midnight on June 30th.


Dental Signage tutorialDesigning The $1,000,000 Dental Sign

Everything you need to know to design and position your sign – even tips on how to pick the best location for a new dental facility.

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)When it comes to specialists, a lot of general dentists feel like they can’t live with them, but they can’t live without them either.

When it comes to dental practice marketing and general dentists referring dental patients out to specialists, they secretly fear they will never see those patients again.

Complained one dentist, Periodontists never refer back, never keep me informed of the treatment rendered and even refer my patients to oral surgeons for things I would like to do myself.”

But a more optimistic dentist advised, “Building a good relationship with your specialists is critical. Specialist referrals are our second greatest source of new dental patients, after existing patient referrals.”

The Wealthy Dentist conducted a survey asking dentists how frequently their patients are referred back after being sent out for treatment by specialists.

To hear how the dentists responded, Click Play to hear the survey results —

Dentists: do specialists you work with refer patients back to you? Are referrals from specialists a factor in your dental practice marketing?

Dental Video Marketing: How To Optimize Your YouTube Dental Videos

Dental Video Marketing: How to Optimize Your YouTube Dental VideosDental videos are an important part of a Internet dental marketing strategy, and YouTube is not only one of the most popular search engines, but it is also the most popular site for publishing videos.

If you are a dental practice that is using YouTube to spread the word about your dental practice, are you setting them up so that they perform the way that you need them to?

Here are 5 dental video marketing tips for optimizing your dental videos on YouTube for search —

1. Plan your video title.
The video title can be up to 100 characters long, so it’s important to put your dental practice name at the beginning (think about how you want your videos to show up in Google search when someone searches for you) followed by your keyword phrase. Something like, “City Name XYZ Dental Practice Dental Implant Process or you could move around your geo-targeted words “XYZ Dental Practice City Name Dental Implant Process.”

YouTube has a keyword research tool at ads.youtube.com/keyword_tool where you can research the phrases you want to use.

2. Transcribe your videos and add keywords.
Be sure to replace YouTube’s video transcription with your own text file. It’s simple to upload and you can make sure that your transcription actually matches what you are saying in the video, but you can add keyword phrases like your geo-targeted dental practice location to further help search engines find your content online.

3. Think carefully about tags.
Think about 7 keywords to use as tags to best describe your video. Tags associate videos with other videos on YouTube with the same tag which creates the “related video” section. What associated videos would you like to appear with on YouTube? As you can see tags are more than just describing what your content is about, it also determines what videos you will be connected with on YouTube.

4. Utilize the description area.
Use the description area as a blog post about the video. Put your web address at the very beginning so that it shows first – right under your video. Make sure to list a contact email and phone number. Too many YouTube videos under-utilize the description area and don’t use it as an opportunity to discuss the video and what you have to offer.

5. Share your videos.
Be sure to share your videos on Facebook, Twitter, Google Plus and in your dental practice newsletters. YouTube factors the number of times your dental practice videos have been viewed within a certain time-frame. The more your videos are viewed, the higher the video ranks on YouTube, which brings with it the attention of mainstream media and can land your dental videos on YouTube’s top videos list.

These simple techniques can make all the difference in who sees and shares your YouTube videos. Utilizing dental videos is another way to fill up the first page of search with content relevant to your dental practice instead of random websites that simply happen to use the same keywords.

The Internet Dental Alliance provides informational videos that dentists can optionally include in their dental website New Patient Portals. These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more. Click here to see how videos personalize dental websites and increase the conversion rate of visitors to appointment requests.

Cosmetic Dentistry Tops The List As Most Popular Dental Practice Service (Video)

Dental practice marketing with internet videoIn addition to family and general dentistry, most dental practices provide additional types of dentistry.

Dental implants, cosmetic dentistry, and braces are some of the many services dentists offer.

“We offer a very wide range of services for a general dentist: Invisalign, sedation dentistry, dental implant placement & restoration, CEREC, most Endo, Perio, and Oral Surgery. Without this broad offering, we would be doing much worse financially,” said a Minnesota dentist.

“More than half of our practice is dental implants now,” said a California dentist.

We conducted a survey asking dentists which services their dental practice offers.

Jim Du Molin and Julie Frey discuss the vareity of services that dentists offer:

What are the most popular dental services offered?

Besides general and family dentistry, cosmetic dentistry is number one. In fact, 86% of dentists responding to this survey offer cosmetic treatment.

Over 70% of dentists also mentioned tooth whitening, dental implants and crowns, dentures, and children’s dentistry.

Over half of dentist respondents also offer root canal therapy and treat gum disease.

What types of dentistry are less commonly offered?

Just under half of respondents mentioned TMJ, Invisalign, and wisdom teeth. Only one in three offers sedation dentistry, and one in four provide orthodontics or treat sleep apnea.

It’s important that dentists consider the types of treatment they offer when creating a dental marketing plan.

“In our litigious society it is better to refer anything that can be done better by a specialist, including molar endo. It is not worth the trouble, and the patients will love you for referring. You lose patients on whom you do extractions – trust me, that is spoken with 50 years’ experience,” said a New York dentist.

“Oral conscious sedation is great combination with CEREC users – one appointment dentistry while sedated,” said an Oklahoma dentist.

“An oversupply of orthodontists and general dentists doing braces and other orthodontic procedures will mean more competition for the few patients considering treatment,” said a Wisconsin orthodontist.

“I have been teaching and doing Botox injections for over 7 years. Where else can one earn about $500 profit in under 5 minutes? Cosmetics pays,” said a New Jersey dentist.

Jim thinks dentists should offer services that, number one, patients are interested in, and number two, that the dentist likes providing.

“To me, those are the two essential elements of a successful dentist: making a profit – and enjoying yourself while you do so,”  said  Jim.

Dental Marketing Gone Bad: Dentist Threatens Lawsuit for Negative Review

Dental Marketing Gone Bad: Dentist Threatens Lawsuit for Negative ReviewThe most costly dental marketing mistake could be threatening to sue your dental patients.  And once again, a dentist is making front-page news with her challenge against a negative dental review on Yelp.

ABC News is reporting that Stacy Makhnevich, DDS, threatened to sue dental patient Robert Allen Lee for posting critical comments about Dr. Makhnevich on Yelp and DoctorBase.

According to ABC News the problem began in 2010, when Robert Lee went into Dr. Makhnevich’s office for a scheduled dentist’s appointment. Lee claims he was in excruciating pain when he was told he had to sign a Mutual Agreement to Maintain Privacy form, before being treated. The privacy form required that Lee agree not to publish any commentary or write anything disparaging about his experience online.

Lee further states that although he was hesitant to sign this form, he was desperate to receive treatment and gave in to agreeing to sign the form.

Lee became unhappy when there was a mishap with billing his insurance company and he couldn’t get Dr. Makhnevich’s office to rectify the situation to his satisfaction, Lee wrote negative reviews about Dr. Makhnevich and her practice on Yelp and DoctorBase.

Both ABC News and Public Citizen are reporting that Makhnevich sent a letter to Lee demanding that he delete the negative posts, warning him that he violated the agreement he signed and threatened to sue him for breach of contract. Dr. Makhnevich also contacted the review sites and asked for Lee’s negative comments to be removed.

Both Yelp.com and DoctorBase refused to take down the negative reviews, but Makhneich reportedly claimed that a copyright clause gave her ownership of the negative comments. She then went on to send Lee an invoice for $100 for each day the negative remarks remained online.

Lee has now taken legal action against the doctor by filing a lawsuit in the US District Court of the Southern District of New York, accusing Stacy Makhnevich, DDS, of violating his rights as a patient by threatening him with a lawsuit for posting negative comments online.

As we have reported here on The Wealthy Dentist in the past, dentists have not been successful in court when suing patients directly for their negative online reviews. Recently in California a dentist who sued a patient now has to pay $80,000 in legal fees, not just to the patient who posted the review, but also to Yelp itself.

In the article, Dental Marketing: A Guide for Avoiding Negative Online Reviews, The Wealthy Dentist has offered dentists advice on how to handle a negative online review — and threatening to sue the patient was not listed as a viable dental marketing option.

What are your thoughts on negative online reviews and the sites that allow them?

For more on this story see: Dentist Threatens to Sue Patient for Negative Yelp Review and Doc Sued Over Attempts to Prohibit Patients From Writing Online Reviews.

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