Dental Patient Marketing Archives - The Wealthy Dentist

Survey: What Questions Do Patients Ask About Dental Implants?

top 5 questions patients ask about implantsWe conducted a survey that asked dentists what questions dental patients ask when considering getting implants. It turns out that there’s a real difference between the questions dental implant patients do ask — and which questions they should be asking.

Dentists responded with the following . . .

The top 5 questions dental patients ask –

  1. How much do dental implants cost?
  2. How long do dental implants last?
  3. Are implants painful?
  4. How long will it take to get my new teeth?
  5. Does dental insurance cover implant surgery?

Versus . . .

The top 5 questions dentists want patients to ask –

  1. Am I a good candidate for implants?
  2. What are the potential complications of dental implant therapy?
  3. How much implant experience does the doctor have?
  4. What is the healing time for my implants?
  5. Can implants improve my appearance?

Many dental implant patients seem to have the same questions about dental implant therapy. Unfortunately, these questions aren’t necessarily the ones dentists think they should be asking.

The 2 main questions patients ask are –

  1. How much do dental implants cost?
  2. Will dental implant surgery be painful?

When dentists feel their very first question should be –

  1. Am I a good candidate for dental implants?

There is really a disconnect between the doctor and patient. This is no surprise, since patients are thinking about how they are going to pay for the implants, and whether the procedure will be painful.

But doctors can’t afford not to address the primary concerns of the patient first: cost and pain.

One dentist wrote, “Long term, when the conditions are favorable, proper bone density, height and width, proper biomechanical considerations, proper occlusal load. A dental implant is more cost effective over a 3 unit bridge. However, when the above conditions are not meet — the 3 unit bridge (with sufficient ferule, impressions taken with custom made tray and properly impressioned, properly articulated, preprosthetic endodontic treatment performed by an endodontist, core-restoration — not in composite) will be more cost effective (for the patient).”

Read more: Dental Implant Questions for the Dentist

Not All Dentists Comfortable With Broadcast Media (video)

dentists fear broadcast mediaBroadcast media can be an interesting and profitable avenue, but not all dentists are comfortable with radio or TV advertising.

“Even when radio seems to be failing for some, we have continued our success!” boasted one dentist.

“It cheapens the profession,” vented one California dentist. “When was the last time you heard a cardiologist or neurosurgeon advertise?”


097-Broadcast_Media.mp4

Read more: Dental Marketing via TV and Radio Ads

Dental Marketing: 7 Ways To Turn Your Dental Office Into a Hot Marketing Machine

Dental marketing is more than just a geo-targeted, search engine optimized dental website and an effective email newsletter marketing plan. It also involves branding and an effective dental office display, which should begin before patients step inside your waiting room.

marina pacific heights dental signage Great dental office signage offers you the ability to speak to those potential patients when your practice is closed.

The Wealthy Dentist went on a search for a dental practice that exemplifies great dental office display — one that effectively markets new patients on its own.

We found a perfect example in San Francisco at Marina Pacific Heights Dental Care.

This dental practice maximizes every opportunity to reinforce their brand so patients have no doubt what this dentist offers.

They also get their dental marketing right from the start with their geo-targeted dental practice name: Marina Pacific Heights Dental Care. There are over one hundred neighborhoods in San Francisco, with the Marina and Pacific Heights neighborhoods being two of the most well-known.

Are you curious how this dental office signage is considered a hot marketing machine that (very) effectively attracts new patients?

7 Ways To Turn Your Dental Office Into a Hot Marketing Machine

1. Effective outdoor marketing starts with the appearance of the office front.
The front of your dental practice is the first impression a client may have of your business. It is important to portray an appearance of professionalism with fresh paint, clean windows and an entrance that is inviting to a new patient.

In this case, Marina Pacific Heights Dental Care chose marine blue as the color to their building front to most likely match the Marina branding, plus the color blue is often associated with depth and stability. The large, bright windows give the practice a welcoming feeling, thus inviting dental patients to walk up and take a peek inside.

2. Dental signage that is easy to read from a distance.
When deciding on a dental office sign, it’s important to consider optimal letter size, fonts that are easy to see along with plenty of negative space for readability at various distances. These considerations help make sure that passers-by can read your message.

Notice how big, how bright and how tastefully done the Marina Pacific Heights Dental Care sign is. It provides high visibility on what appears to be a heavily trafficked street in San Francisco.

3. The use of the office phone number in branding.
A domain name made up of the business phone number sends the message, “Please call us. We answer the phone!”

Not only is Marina Pacific Heights Dental Care phone number easy to read for drive-by traffic, but it also is cleverly used as a web address. If you visit www.415-922-3220.com, it automatically redirects you to their actual site: www.drbrattesani.com. Dr. Brattesani takes advantage of not only his name in his marketing efforts, but also his office phone number.

4. Effective window advertising displays.
As a dentist you need to make it very clear what your dental practice offers. Dental treatment advertising can enhance your appeal while prospecting for patients.

In Dr. Brattesani’s case, he utilizes his windows to tell patients what dental treatments his practice offers, along with images of happy, smiling patients. It also demonstrates that while he does “Cosmetic Dentistry” he does not limit his practice.

great dental front door signage

5. Prominent front door signage.
The front door of your dental practice should clearly display crucial information for dental patients, delivery people and street traffic. It should display important information such as your practice doctors, operating hours, contact details and dental treatments.

Marina Pacific Dental does this effectively on their door which is clearly visible to people as they walk down the street. Take special note of the “Big Smiling Lips” and the inclusion of the Hygienist’s name on the door – classy touch.

6. The use of key visuals with pop-art sculpture.

Humans remember key visual images better than they remember words. Effective dental visuals can capture attention instantly, and communicate what your business does quickly.

This dental practice captures immediate attention with their toothbrush and mouth mirror sculptures. There is no question to passers-by that a dental practice occupies this location. These pop-art sculptures could be especially effective in San Francisco where people might be tempted to stop and have their photos taken next to one of these eye-catching icons, then post it on Facebook, or other social networking sites for their friends to see.

Plus the scupture send the message that this dentist office is fun.

7. Utilizing the entrance space as an advertising platform.
Adding something special to your entrance way with a custom welcome mat, engraved tiles or painted pavement can do wonders for inviting your patients into your practice before they open your front door. An attractive entrance adds to the ambiance of your building, both by the way it looks and by the impression it gives to street traffic and patients.

Dr. Brattesani does this effectively by literally painting the street the same marine blue color and creating a “Welcome to a new smile” floor mat at the entry to their practice.

welcome mat signage

All in all, The Wealthy Dentist gives Marina Pacific Heights Dental Care high marks for turning their dentist office front into a hot marketing machine.

It is important to leave a lasting impression in the minds of your patients. The more your people who know your name, where you are located and what treatments you have to offer, the better patient-ambassadors they can be.

It all starts right at your front door.

For more help on great dental signs see our $1,000,000 Sign Tutorial

*photos courtesy of Matt Huber

Cosmetic Dentistry: Many Dentists Provide Gummy Smile Reduction

cosmetic dentistry - gummy smilesWhile the type of cosmetic dentistry treatment for a ‘gummy smile’ may vary per dentist, 54% of the dentists surveyed do provide this service for their dental patients.

“We discuss lip repositioning which is surgical correction, or Botox,which is a short-term fix. If appropriate, we recommend esthetic crown lengthening or gingivectomy,” said one dentist.

In this survey where The Wealthy Dentist asked if dentists are offering treatment specifically for gummy smile reduction, only 35% don’t offer gummy smile reduction.  Another 11% offer other alternatives.

Of the 54% of dentists who answered yes to offering gummy smile reduction, we also asked their preferred treatment.  Here are some of their comments on treatments:

  • “We offer gingivoplasty as treatment.” (Illinois dentist)
  • “We give our patients the option of a modified widman flap.” (Misouri dentist)
  • “Our preferred treatment utilizes computer imaging and a “gum lift” which is often is followed by longer crowns or veneers.” (New York periodontist)
  • “We recommend Botox to drop upper lip.” (General dentist)
  • “The treatment involves a gingivectomy and contouring.” (Oklahoma dentist)
  • “We offer a soft tissue laser for only soft tissue cases.  If they need bone reduction we send them to a periodontist. ” (Kentucky dentist)
  • “We perform laser tissue re-contouring.” (General dentist)
  • “Treatment depends on whether it is ‘delayed’ passive or active eruption and the osseous crest level: CEJ. It’s either a gingivectomy or flap with osseous.” (Arizona periodontist)

To read more on this survey see: Dentists provide ‘gummy smile’ treatments for their dental patients

General Dental Patients Are the Most Profitable For Dentists

General Dental Patients Are the Most Profitable For DentistsFor most dental practices, a certain percentage of dental patients drive the majority of profits.

But you might be surprised to learn that the more extensive dental treatment patients may not necessarily be the best profit-drivers.

It’s important for dentists to know what type of dental patients are the most profitable to their dental practice. In studying what makes this group profitable, dentists can apply what they discover to other dental patients.

The Wealthy Dentist conducted a survey asking dentists which type of dental patients they find are the most profitable for their dental practice.

34% of dentists responded, “General dental patients are always the core (profits)!”

Here’s a breakdown of the rest of the dentist’s responses —

24% Dental implant patients
18% Cosmetic dentistry patients
11% Sedation dentistry patients
09% Braces patients
02% Dentures patients
02% Other

Here are some comments from our dentists:

“Our most profitable patients are those that pay in full before treatment begins.” (Texas dentist)

“Dental implant patients seem to always pay on time.” (Ohio prosthodontist)

“Patients who pay in full and refer other patients.” (General dentist)

“Sedation patients are the most profitable.” (California dentist)

“Cosmetic patients who want to replace amalgam with a more esthetic composite.” (Arizona dentist)

General dental patients have long been the most profitable type of dental patient for dentists, is this true of your dental practice?

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