How to Upgrade Your Dental Practice?

Dental Practice, Meet Salon-Spa

One Illinois dentist is selling her practice in a whole new way – she’s created a
“one-stop shop” that includes dentistry, salon, spa and lifestyle services. Dr.
Tina Champion-Harris of Richton Park recently opened That Certain Smile, where dental work is offered alongside hair styling, manicures and pedicures, eyebrow waxing and massage.

The staff includes two dentists, a massage therapist, several hair stylists, a nail technician, an esthetician – and some even more unexpected collaborators. The center has a photographer, offers daycare to clients, and offers consultations with a range of professionals, including a plastic surgeon, life coach, trainer, yoga coach, nutritionist and financial analyst. In fact, Dr. Champion-Harris hopes to eventually open a second center with on-site plastic surgery capability. She says her goal is to eventually have ten suburban centers.

Not only has Dr. Champion-Harris developed a promising new idea for her dental practice, she’s also gotten free press for doing it. Do you have any ideas on
innovative ways to market dental practices?

Social Networking, Video & Mobile Features Are Standard With IDA Dental Marketing Plans

The Professional and Premium level dental marketing packages from Internet Dental Alliance, Inc. (IDA) include social networking, videos & mobile marketing tools as standard features.

Dental marketing with FacebookFacebook pages with tabs; access to premium videos that dentists can display on their dental websites to educate patients about complex procedures; , and interactive mobile website lead generation applications that reach patient prospects who use mobile devices .

“IDA’s Professional and Premium level packages are designed for dentists with online marketing experience — those with little or no internet experience should use IDA’s Starter level package,” says dental practice marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “The new features equip dentists with the latest internet dental marketing tools. They maximize online marketing exposure across multiple channels, and minimize the time it takes for dentists to manage their online lead generation campaigns.”

Dentists can manage their multiple New Patient Portals (dental websites) from IDA’s online Control Panel. It gives doctors easy access to selecting from the Premium Dental Video library, and lets them swap videos on and off their Portals with point and click technology. The Premium Videos introduce some of the most difficult-to-explain dental services and products clearly. Topics include Invisalign® braces and Zoom® tooth whitening, as well as sedation dentistry, why preventing gum disease and tooth decay is important, etc.

IDA’s Facebook tabs feature lets dentists promote the services the practice offers, display doctors’ credentials and collect lead information directly on the Facebook page. Prospective patients don’t have to leave Facebook in order to use an interactive map to find the office or set up their appointment.

The fully functioning interactive mobile applications for dental office marketing let dentists promote their practice to the millions of consumers who are now using smart phones, iPads and tablets to find information on the internet. Dentists can display their credentials, philosophies and the services they provide, and patients can set appointments using their mobile devices.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and provides customized dental office marketing.

IDA Announces Facebook Integration For Premium Dental Marketing Packages

Internet Dental Alliance, Inc. (IDA) now features Facebook integration with its professional and premium level dental marketing packages. Web Portal updates get posted automatically to the dental practice’s Facebook page. Patients who follow the practice’s page can easily share new articles and special offers with friends, and spread the word about their favorite dentist.

Facebook is the worlds second most visited site (behind Google), so it makes sense for dental lead generation campaigns to go where the potential prospects are. The most effective dental marketing strategy is to provide links to interesting and sharable content that’s posted on the dental practice’s Portal. Ideally, once visitors are on the Portal, they will engage with even more of the site’s information and submit their contact information for a free smile analysis or to set an appointment.

With IDA’s Facebook tabs dental practice marketing and lead collection can be done right on the Facebook page. Even if prospective patients don’t leave Facebook to visit the Portal, they can learn about the services the practice offers, read about the doctors’ credentials and philosophy, reference an interactive map and find out about the office hours – and even set up an appointment.

“The professional and premium level packages include just about all the dental marketing tools you need,” says dental marketing guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “You get multiple Portals to target the specific patients that fit your clinical skills – and they’re all fully integrated with social media to set your marketing in motion for a steady stream of high value new patients.”

Additional features that come with the professional and premium levels of the New Patient Marketing Machine™ include access to IDA’s Premium Video Library, bonus dental marketing tutorials, and mobile-ready web pages so that smart phone and tablet users can access both the practice’s Facebook page and the dental website.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and provides customized dental office marketing.

Video Dental Marketing With IDA Plans Helps Dentists Find New Patients

Using video on dental marketing websites helps with lead generation. The New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA) gives dentists access to IDA’s new online Dental Video Library where they can choose from hundreds of pre-made dental marketing videos to add to their dental websites, or Web Portals.

According to MarketingProfs.com, a leading source of online marketing news, 80% of businesses that market online in 2012 use video and an increasing number of viewers are watching that video on mobile devices. However, perhaps what’s most important for dental office marketing is the breakdown by age of how video is consumed.

Nielsenwire reports that 30% of 25-34 year olds, 26% of 35-49 year olds, and only 10% of 50-64 year olds watch video on their mobile phones. This means dentists whose patient base is less than 35 years old need to use both video and mobile in their dental advertising to reach the most new patients.

“One of the most exciting new technologies for dental marketing is video sharing,” explains Jim Du Molin, a former dental consultant and founder of IDA. “I know, just like almost every dentist out there, that a steady stream of new high-value patients solves just about every problem a doctor has. That’s why I’ve added fully integrated in-house and Premium video libraries into IDA’s New Patient Marketing Machine® program.”

IDA’s Starter package includes its basic free video library and a three month free trial of its high end Premium Video. The Professional and Premium level packages come with a 12 month subscription to IDA’s new library of Premium Videos. They’re made by a top dental video production company and they address complex services that are difficult to explain – such as veneers, sedation dentistry and Invisalign® braces.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental practice marketing websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

Dental Marketing With IDA’s Dental Directory Listings Multiplies Leads

Dental marketing with New Patient Marketing Machine™ packages from Internet Dental Alliance, Inc. (IDA) includes search engine optimized Web Portals as well as listings in IDA’s nationwide network of online Dental Directories. This powerful dental office marketing combination multiplies the focus on finding new high-value patients.

“These directories have been pre-positioned and optimized to rank well in the search engines” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “Not only will dentists have their personalized Web Marketing Portals working to generate new patient leads, but they’ll also have listings in our national and local directories that advertise their dental service areas and their local markets.”

Dental practices are listed on these national directories based on their selection for the primary focus of their IDA dental marketing websites. If their Portal is optimized to attract wisdom teeth patients, the practice is listed on 1stWisdomTeeth.com. If their Portal is focused on finding more tooth whitening patients, the practice is listed on 1stToothWhitening.com, and so on. IDA’s Local Geographic Directories help dental patient prospects find doctors in their local areas who have the specific clinical skills they want.

“These directories have been in place on the Internet for years and generally rank well with the search engines, so they can help feed more new patients more quickly in your practice,” adds Du Molin.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized marketing resources for dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

Disclaimer

© 2017, The Wealthy Dentist - Dental Marketing - All Rights Reserved - Dental Website Marketing Site Map

The Wealthy Dentist® - Contact by email - Privacy Policy

P.O. Box 1220, Tiburon, CA 94920

The material on this website is offered in conjunction with MasterPlan Alliance.

Copyright 2017 Du Molin & Du Molin, Inc. All rights reserved. If you would like to use material from this site, our reports, articles, training programs
or tutorials for use in any printed or electronic media, please ask permission first by email.