Is Your Dental Website up to Mobile Speed? Mobile Use has Doubled

Is Your Dental Website up to Mobile Speed? Mobile Use has DoubledDentists without mobile-ready dental websites take heed: the latest Ericsson Mobility Report reveals that approximately 40% of all phones sold in the 3rd quarter were smartphones.

Data traffic doubled between quarter 3 of 2011 and quarter 3 of 2012, and is expected to grow at a compound annual growth rate of around 50% between 2012 and 2018.

Ericsson’s research shows that online video is the biggest contributor to mobile traffic volumes, constituting 25% of total smartphone traffic and 40% of total tablet traffic, meaning that users are looking for entertainment and more video-related content.

However, a Nielsen Norman Group Report found that mobile users face severe usability problems in attempting to get things done on today’s websites, whether dedicated mobile sites or traditional desktop-optimized sites that are rendered through a mobile browser.

It would seem that dentists aren’t the only business demographic that are lacking in mobile-ready websites.

But as mobile use continues to grow, it will create opportunities for dental practices to stay more connected with dental patients than they ever did in the past and having a mobile-friendly dental website will continue to gain importance as more and more people carry the Internet around with them in their pockets and purses.

Jakob Nielsen, of the Nielsen Norman Group, thinks the increase in mobile data usage is because when people sometimes have time to kill, instead of calling a friend, or picking up a magazine, they use their smart phones to check out what’s happening on the web and read email. One smart phone user said: “I tend to look at a lot more marketing material on my phone. It’s because at home I wouldn’t sit and give them the time. But if I’m on the move and have the spare time, I do it.” (Nielson’s Alertbox)

Think about what that can mean for a mobile newsletter or ways of booking a dental appointment without having to call a dental practice.

Media experts see a future where businesses have actually three types of websites: one for smart phones, one for tablets and one for the large screen. With smart phones being the main way users run their everyday life, from choosing where to eat, messaging their dry cleaner and booking appointments.

Even doctors are becoming more mobile with physician adoption of mobile devices for professional purposes doubling since 2011, according to a Taking the Pulse U.S. 2012 survey. They have found advantages to being a web-portable doctor.

Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson, says: “Expectations of mobile-network quality have been elevated by the availability of smartphones and tablets that have changed the way we use the Internet. Mobility is becoming an increasingly significant part of our daily lives; we always have devices within arm’s reach, allowing us instant access to information, entertainment and social interaction.”

If your dental website isn’t currently mobile-friendly, what is your main reason for resisting the growing mobile trend? Let us know your thoughts in the comments. For a short video on what kind of mobile marketing you need . . . check out this link: http://internetdentalalliance.com/dentist-mobile-marketing.htm

For more on this story see: Ericsson Mobility Report Shows Rapid Smartphone Uptake and Doubling of Mobile Data Traffic 

Dentists Reveal They Don’t Have Mobile-Ready Dental Websites

Dentists Reveal They Don't Have Mobile-Ready Dental WebsitesDentists were evenly split between having a mobile-ready dental website and no dental website at all, according to the most recent survey by The Wealthy Dentist.

30% of the dentist respondents have mobile-ready dental websites in stark contrast to the other 30% of dentists who do not have a dental website at all.

16% had a dental website landing page for mobile users while another 16% thought that their dental website could be mobile-ready, but weren’t sure.

8% confessed that their dental website was not mobile-friendly at all.

The dental survey results appear on the heels of a report by Skava, the leading provider of multi-touch point retail technology, revealing that just 7% of the top 100 U.S. retailers have optimized their websites for tablet or mobile devices.

It would appear that dentists aren’t alone in lagging behind in embracing this latest technology trend.

One dentist wrote, “I think mobile is THE WAVE. Right now, I think mobile is a joke. Too small and difficult to navigate. In time, when they figure out a way to present it properly in a small format, I will go for it.”

But if this dentist paid closer attention to his under 35-year-old patients, he might see that most carry only their smart phone, wallet and keys. This is why traditional ways of dental practice marketing can quickly become ineffective for your  practice success.

Just recently, a company called ZocDoc launched a mobile service that allows patients to use their smart phones to find a hidden supply of doctor’s appointments and last-minute cancellations when they need to see a doctor on short notice.

Are you now beginning to see the future of the mobile-living generation?

ZocDoc CEO Cyrus Massoumi told KLAS TV in Las Vegas, “ZocDoc is the easiest way to find a doctor who accepts your insurance and to book an appointment instantly, either online or over your mobile phone. Health care, when you need it, is probably the most important thing in your life.” ZocDoc users can find a doctor nearby who accepts their insurance, view the doctor’s availability in real time and instantly book an appointment over the Internet. (See: ZocDoc Allows Patients to Find Available Doctors)

Given the explosion in smart phone usage in the U.S. alone, dentists should take notice of this growing digital trend.

What are your thoughts on the boom in mobile devices? Do you think that mobile is a joke, or do you see mobile as being the main source of Internet access for the bulk of future dental patients?

Leave a comment and let us know your thoughts.

Why Dentists Should Adapt Their Dental Websites for Mobile

Why Dentists Should Adapt Their Dental Websites for MobileMany dentists are still on the fence about whether they should incorporate mobile marketing use into their dental website marketing strategy.

Adobe has released the results to its Adobe Mobile Survey, where more than 1,000 mobile users offered insights into what mobile devices they use, how they interact with websites and applications, and what they want most out of their mobile experiences.

Adobe reports that in 2011, smartphone adoption reached 38% in the United States and is projected to grow to 48% by the end of 2012.

Here are some key findings from Adobe’s mobile survey –

• Facebook is the dominant social network accessed by mobile (85%), followed by Twitter (35%), and then Google+ (21%). The most popular activity is to read status updates (85%). However, consumers are also using their mobile devices to view Facebook fan pages of their favorite brands. Adobe advises that businesses should have mobile-optimized experiences for offers that are launched from their Facebook fan pages. This is most important for brands that target younger demographics, with 91% of the young age group and 87% of the middle age group accessing social networks via mobile devices.

• A majority of the respondents (56%) access their social networks on a daily basis, with 20% reporting that they visit these sites on a weekly basis. Given the frequency of mobile visits to social sites, the ability to use dashboards to measure and optimize traffic that result from these visits is gaining in strategic importance.

• Consumers report that a majority of online advertisers are providing mobile-optimized experiences when they click through ads on both mobile websites (73%) and mobile apps (77%), suggesting that optimization of mobile ad content appears to be prevalent.

• The opportunity for location-based personalization is represented by the rise in adoption of consumer “check-in” services. Almost a third of respondents have checked in via a location service on their mobile device, with Facebook being the most popular service, followed by Foursquare and Yelp. In addition, 48% of those who checked in received an incentive.

• Apple tablets (iPads) are the most popular with young (27%) and middle age (31%) groups. However, the Kindle Fire is the leader among seniors (22%). A majority of tablet owners (56%) share their device with other family members.

As more and more of the general population begin using mobile for their primary Internet access, dentists will have to take into consideration what kind of experience they are offering the mobile market that tend to be impatient when a dental website is not optimized for their use.

Dentists may think that adapting to the mobile market isn’t important, but how many of them couldn’t imagine using a cell phone as their primary phone over a traditional home just a few short years ago? Or that lugging around a laptop seems so 1990?

Mobile is here to stay and dentists would be smart to adapt their dental marketing to this technology.

Embracing technology doesn’t change the type of dentist you are, it allows a very busy public to find out more about your dental practice before they walk into your waiting room. Haven’t you ever seen a business do something online where you thought, “I’d like to work with them!” It’s no different for the general public.

When you make the ability for future dental patient to easily find out more about you, it leaves a strong and lasting first impression. You will seem like a dentist who is “on top of things.”

If you don’t believe me, ask yourself what you would think of a salesperson and made an appointment to see you who doesn’t have a website for you to check out. A few short years ago it may not have seemed like such a big deal, but today you would not trust what he had to say.

How is your dental patient any different?

To view the Adobe Report see mobile survey white paper.

The Internet Dental Alliance New Patient Marketing Machine™ dental marketing package provides market-targeted Web Portals with automatic mobile website integration along with the long list of other online tools. Click here to learn more.

The Truth About Dental Patient Mobile Use

The Truth About Dental Patient Mobile UseThe number of people using smartphones is expected to increase from 93.1 million to 115.8 million in 2012, this according to an eMarketer mobile roundup report.

As consumers continue to adapt to the idea of having the Internet in their pocket at all times, they are no longer waiting until they are at home or on break from work to set appointments, make reservations, purchase products and connect with family — instead, consumers are reaching for their smartphones to take action right at the moment they think of it.

Think about the bride who is planning her wedding and updating her to-do list who suddenly decides that she needs to have her teeth checked well in advance of the big day. Right at that moment she is most likely to pick up her smartphone and call her dentist for a dental appointment.

If she doesn’t have a dentist, she is likely to text her friends for a referral, or ask for one on Facebook — all from her smartphone. As soon she gets a response, she will use that same smartphone to call the dentist and make an appointment.

It’s the millennials 18 – 29 who are leading this real-time, smartphone trend, but eMarketer expects that as network speeds improve and older consumers adopt smartphones, real-time access will become the new norm for everyone.

Mobile Overview: U.S. mobile content usage by eMarketer

The shift toward real-time engagement means that dentists need to make sure their dental websites are optimized for smartphone viewing and mobile search. Since mobile search is mainly local search and smartphone users hate to scroll down long search pages, it is more important than ever that your dental practice information show up in the top three spots in local search.

Yet with so many dentists resisting the smartphone trend, having a mobile-friendly dental website has been greatly ignored. With real-time mobile use dramatically on the rise, dentists can no longer ignore the impact that mobile will have on their dental practice.

Having a dental website that is mobile compliant ensures that your dental practice will appear in mobile search portals.

The Internet Dental Alliance, Inc. (IDA) includes mobile dental websites in each of its New Patient Marketing Machine™ packages. Dental practices now not only need traditional websites, but also their mobile counterparts, and IDA dental practice marketing packages provide both.

Visit the Internet Dental Alliance today to see how IDA marketing packages can help keep your dental practice ahead of this new real-time mobile trend.

 

How To Discover Hidden Patients With Dental Mobile Marketing

How To Discover Hidden Patients With Dental Mobile MarketingA comScore report revealed that for the three-month average period ending in April 2012, 234 million Americans age 13 and older used mobile devices.

comScore, the global leader in measuring the digital world further projected that the number of mobile Internet users will surpass desktop users by 2014.

Google currently dominates mobile search market with 96.9% of mobile users searching on Google.

What does this mean for your dental practice marketing?

Making sure your dental practice has a mobile presence will give your dental practice a competitive advantage for attracting local patients by instantly introducing those patients to your dental treatments in a mobile-enhanced way.

As more and more location-based apps appear on the market with mobile users utilizing them to find businesses within a certain geo-targeted area of where they live or work, coupled with reviews from people they know, mobile devices will quickly become the new Yellow Pages on steroids.

According to marketing firm Web.com Group Inc., a study of small business owners found that 84% of the small businesses with a mobile presence report increases in new business activity directly related to their mobile tactics.

Mobile search users don’t tend to look for specific locations, but are looking to mobile search to find the location nearest them. If you think about how busy everyone is these days, it would stand to reason that consumers have become hyper-local when they only have so much time to handle personal business.

If a consumer can choose a dentist that is in route to their home, or just around the corner from their office, that convenience may be the deciding factor in going with a new dentist. Now that mobile users can look at business locations on their mobile map based on where they are, their preferences become clearer.

This is much different than in the past when choosing a dental practice through work insurance was based on a paper list of dentists, with potential patients looking for a familiar street name near them, but having no real idea where the dental practice was located until their first appointment. Now they can make this decision right from their smart phone based on a GPS reading.

Whereas a desktop user may be interested in reading where you went to school, or how much you love playing golf, the mobile user will be looking for a quick list of your treatments, your office phone number, directions, and your hours of operation. . . and, they want an introductory new patient coupon offer to make it more affordable.

And even if you want to say that most of your business is still referral — think about how that referral will happen. One patient will tell the other, and that patient will probably search for your practice on their mobile phone looking for your contact information.

Having a dental practice website that is mobile phone complaint is more important to your dental marketing plan than ever before.

Jim Du Molin understand this shift in dental marketing. The Internet Dental Alliance New Patient Portals include a full set of specially-designed smart mobile marketing pages. This means that every person with a mobile smart phone, iPad or other tablet can easily view your practice information or site from any location.

Click here to learn how IDA can support you with dental mobile marketing to insure that your dental practice isn’t left behind in this new booming Internet trend.

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