Dental Marketing Archives - Page 2 of 134 - The Wealthy Dentist

Top 10 Dental Marketing Articles from The Wealthy Dentist

Top 10 Dental Marketing Articles from The Wealthy DentistDental marketing is essential to the success of a dental practice and dental marketing is on the minds of many dentists as 2011 draws to a close.

Dental practice marketing can be one of the dentists’ greatest challenges and in the current volatile economy — greater even than running a dental practice and managing a dental staff.

The Wealthy Dentist has compiled our top 10 dental marketing articles to help dentists boost their dental profits in 2012.

Top 10 Dental Marketing Articles from The Wealthy Dentist

1. Dental Marketing: 7 Ways To Turn Your Dental Office Into a Hot Marketing Machine
Dental marketing is more than just a geo-targeted, search engine optimized dental website and an effective email newsletter marketing plan. It also involves branding and an effective dental office display…[Read more]

2. Dental Marketing: A Guide for Avoiding Negative Online Reviews
In customer service it used to be said that an unhappy customer would tell nine to fifteen other people about their negative opinions. Today an unhappy dental patient can influence hundreds of people by leaving a negative review on an online review website… [Read more]

3. Dental Marketing with Google Offers
Who in their right mind wouldn’t want $421 dental package with exam, X-ray and take home whitening for life for just $59! I’d sign up personally if I lived in Portland. This is exceptionally great marketing title that grabs the most jaded consumer by the throat…[Read more]

4. Dental Marketing: Google Offers vs. Groupon
Not long ago Google tried to buy Groupon for something like 6 billion dollars. Groupon turned the offer down. Within a month Google started Google Offers. Mike Blumenthal’s blog reviewed the early test results on Google Offers for the local Portland beta test…[Read more]

5. Dental Marketing: Geo-targeted Local Search Strategies
According to Google, 97% of consumers search for local businesses online. A geo-targeted local search strategy makes it easier for your dental practice’s prospective new patients to find your dental website and your practice. But what exactly is geo-targeted local search? …[Read more]

6. The Essentials of Dental Patient Marketing: Dental Office Presentation
Marketing your practice through a powerful dental office presentation strengthens your identity, reminds people of your dental practice and is simply good business. Dental practice marketing may seem — to the dentist —like an overwhelming task…[Read more]

7. 5 Simple Online Marketing Strategies for Dentists
The right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence…[Read more]

8. Dental Marketing: How to Set Up a Google+ Dental Practice Page
Google has launched Google Plus For Business which now allows dentists to create a Google Plus Page for your dental marketing. Google Plus For Business is a set of tools that can help you grow your dental practice and enhance your dental marketing efforts…[Read more]

9. Dental Marketing on the Internet: What is the Value?
Social media has joined the Internet dental marketing toolbox along with multiple targeted websites and directory listings that are now required for maximizing new patient flow. Dentists measure many things in order to determine if their actions justify the cost…[Read more]

10. Dental Marketing: A Doctor and His Dog
As much as many of you would like to think that you should be drawing patients from across the country with your marketing, the truth is that the average urban/suburban dental practice draws close to 90% of its new patients from within a geographic circle of 6 to 8 miles…[Read more]

The Wealthy Dentist keeps its word. Since 1985 Jim Du Molin has been giving no-hype dental marketing and practice management information that can help dentists attract more patients and better run their practice.

Dental Marketing: Social Media For Dentists Explained

Dental Marketing: Social Media For Dentists ExplainedSocial media is slowly being adapted by dentists looking to expand their dental marketing reach.

Marketing statistics company Hitwise reported that one in every eleven visits to Internet sites in the U.S. were to Facebook last month, with the site itself accounting for one in every five page views.

But some dentists are hesitant to take part in this new “social media revolution” claiming that keeping up with the different social channels is confusing.

Recently Douglas Wray posted an image on Instagram (the photo-sharing service for iPhone users) of all the major social media services as compared to donuts (yes, he spelled it “donuts”).

The image has now gone viral.

Here at The Wealthy Dentist, we thought we’d provide our dentists with our own version of the “donut social media” definition . . . dentist-style.

SOCIAL MEDIA FOR DENTISTS

Dental Marketing: Social Media For Dentists Explained

The value of social media comes from using social media as a communications channel. With a few simple dental marketing tools, a dentist can offer patients a new level of customer engagement reminding them of your services whenever they are online.

Please feel free to share this and let us know your thoughts!

Is Creating a Dental Insurance Club Smart Dental Marketing?

Is Creating a Dental Insurance Club Smart Dental Marketing?Now, more than ever, dentists must be smart about their dental marketing efforts, but do these efforts need to include creating a solution for uninsured dental patients?

A local Evansville, Indiana dentist thinks so.

Dentist Chris Meunier has developed a way for his uninsured dental patients to afford dental care by creating a dental insurance club.

Dr. Meunier told 14News.com that his private dental insurance plan acts like a dental club.

For a yearly membership fee of $299, dental patients can receive dental care from Dr. Meunier for procedures such as teeth cleanings, dental X-rays and periodic dental exams. The membership plan also gives patients a 20% discount on most dental treatments.

“Most of the patients that we are signing up are patients that we have been treating anyway and they don’t have dental coverage, so they are paying my full fee out of pocket. So now they are getting the benefit of the membership and they are getting 20% off of certain procedures that they need to have done. They get some tooth whitening that’s included too, so it’s been a good thing,” Meunier told 14News.com.

Dr. Meunier’s dental plan is smart because it stimulate loyalty and permanent relationships with some of his best dental patients.

Do you think this is a brilliant dental marketing move by the dentist, or do you think implementing your own dental insurance club would create more hassle than it’s worth?

For more on this story see: Local Dentist Setting Up Plan to Help Those Without Insurance

Implant Dentistry Advertising Is Held Hostage by Texas Regulations

Implant Dentistry Advertising Is Held Hostage by Texas RegulationsDental implants are fast becoming the choice dental tool for the replacement of a missing tooth or teeth.

And the growing global demand for better oral aesthetics has driven an increase in the number of dentists performing dental implant surgeries.

But quietly, behind the scenes, states have been attempting to regulate how dentists can advertise their dental implant dentistry credentials.

Last week, the American Academy of Implant Dentistry (AAID) filed a lawsuit in U.S. District Court in Austin, Texas seeking to invalidate a Texas regulation that severely restricts dentists from advertising their AAID credentials in implant dentistry, according to prnewswire.

In 2009 and 2010, AAID won judicial verdicts overturning similar rules enforced by state dental boards in Florida and California.

AAID’s chief legal counsel, Frank Recker, JD, DDS, informed the Texas Board of Dental Examiners in writing about the unequivocal judicial precedents and hoped to convince the Board to rescind its restrictions and avoid litigation. “The Board did not respond to our communications for two years. Since AAID’s credentialed members continue to be in jeopardy if they advertise their credentials, the Academy decided to pursue legal action,” said Recker.

Two Texas dentists holding AAID’s dental implant credentials, Dr. Jay Elliott of Houston and Dr. Monty Buck of Galveston, joined the lawsuit as individual co-plaintiffs.

AAID is seeking a permanent injunction and declaratory judgment to strike down the Texas regulation, which allows unrestricted advertising only for dental credentials and accreditations issued by organizations recognized as dental specialties by the American Dental Association (ADA). Dentists with bona fide credentials not issued by ADA-recognized specialty organizations are required to include lengthy disclaimers in their advertising in Texas.

This limitation, contends AAID, is burdensome and prohibits dentists from advertising true statements about credentials in implant dentistry earned from AAID and American Board of Oral Implantology (ABOI).

In Florida and California, the presiding judges ruled that such advertising restrictions violate the First and Fourteenth Amendments to the U.S. Constitution, which protect freedom of speech and equal protection of the laws. Recker said the legal precedents solidly favor AAID and Drs. Elliott and Buck. Go get ’em guys!

“Consumers in Texas have no ready means of learning which dentists practicing in their state have significant substantive training in implant dentistry,” said Recker. “Awareness of AAID’s dental implant credential provides consumers with objectively verifiable information regarding a dentist’s knowledge, proficiency and experience. The Texas advertising restriction prevents highly qualified implant dentists from differentiating their training and education.”

Recker added that, in Texas, dentists with no training in placing implants are permitted to engage in implant dentistry and advertise that they perform this service. This makes it almost impossible for consumers to objectively evaluate a dentist’s qualifications to perform implant procedures.

Let’s be honest here folks, the average consumer can’t evaluate a politician, let alone a dentist.

In the 2009 Florida decision, Circuit Court Judge Frank E. Sheffield ruled that a state law restricting how dentists can advertise credentials issued by bona fide professional organizations is unconstitutional. The Florida statute prevented advertising of membership in or credentials earned from any dental organization not recognized by the Florida Board of Dentistry (FDB). Florida’s dental board only recognized specialty credentials issued by the ADA.

Dentists who wanted to advertise their AAID credentials had to include an onerous disclaimer that implant dentistry is not a recognized specialty of ADA or the FDB and that AAID is not a recognized specialty accrediting organization.

The Court decided the advertising restrictions were unconstitutional on many grounds. They violated the Florida constitution’s guarantee of the right to be rewarded for industry or professional achievement and First and Fourteenth Amendment rights of free speech and equal protection of the law.

In a clear and unequivocal verdict issued in 2010, Judge John Mendez, writing for the United States District Court for the Eastern District of California, ruled that credentials issued to dentists by AAID are bona fide and legitimate, and state laws that prohibit or restrict advertising them to the public are unconstitutional.

He struck down a state law that effectively prevented dentists from advertising credentials issued by AAID and said that AAID and the American Board of Oral Implantology (ABOI) “are bona fide credentialing organizations whose standards are rigorous, objectively clear, and verifiable.”

The Texas Board for Dental Examiners has not responded publicly yet to the AAID’s legal action.

What are your thoughts on dentists advertising their AAID credentials in implant dentistry?

Source: American Academy of Implant Dentistry

Dental Marketing ROI: New Patient Acquisition Cost vs. Profit (Video)

Dental practice marketing with internet videoDental marketing comes down to one question: How much are you willing to pay for new patient acquisition?

You can figure out your return on investment(ROI) when you compare the average dental marketing cost of getting one new patient to the average profit you make from that new patient.

We wanted to know if dentists factor ROI into their dental marketing plans, so we conducted a survey asking dentists how much they would be willing to pay to acquire one new dental patient.

Jim Du Molin and Julie Frey discuss typical dental patient acquisition costs and their return on investment:

“Our actual cost through our marketing efforts works out to be $100-150 per new patient,” said a Pennsylvania dentist.

My projected value per patient is $2,300, so paying a few hundred dollars to get them in my door is a no-brainer,” said a Texas dentist.

“I’d be willing to pay up to $300 a patient, and I would pay more for veneers or implant patients,” said a New Jersey dentist.

Half of dentists responding to this survey are willing to pay $150 or more for each new patient.

That’s not surprising. The Wealthy Dentist has calculated that the average value of a new patient at a typical dental practice is about $1,400 over the first nine months.

However, it is surprising to find that 30% of dentists aren’t willing to pay more than $50 per new patient, when there is clearly still plenty of room for profit at higher new patient acquisition costs.

It’s important to make this point clear:
You can face legal trouble if you’re paying for a van full of new Medicaid patients to be delivered to your door. However, when you do dental marketing, you’re not paying for new patients per se – you’re paying for new patient leads.

And there are no legal problems with paying for new patient lead generation. The dental marketing company isn’t enrolling a patient at your practice; they’re just putting you in touch with a potential new patient who’s expressed interest in dentistry. Not only is there nothing wrong with that – it’s actually a great idea.

Do you factor the cost of new patient acquisition and ROI into your marketing plan?

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