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Online Tutorials
Dental Practice Marketing Campaigns
Friday, March 12th, 2010 Posted in Dental Marketing, Dental Videos | 1 Comment »
Dentists picked direct mail as their most effective avenue for dental practice marketing. Other favorites include yellow pages advertisements, TV ads, and dental websites. "Sixty new patients per month with the ... Read more..Dental Patients Will Travel To See Their Dentist
Friday, March 5th, 2010 Posted in Dental Videos | No Comments »
The average dental patient travels about 5-10 miles to see their dentist for treatment, we found in this survey of dentists. Rural patients travel longer distances for dental care than ... Read more..Dentist Online Social Media: The New Dental Marketing?
Tuesday, March 2nd, 2010 Posted in Dental Marketing, Dental Surveys | 8 Comments »
Dentists are embracing social media websites for business networking and internet dental marketing. Over half of dentists (57%) report using Facebook, Twitter and/or LinkedIn for professional purposes.Facebook is the clear ... Read more..Holistic Dentistry: Methods for the “Alternative Dentist”
Tuesday, February 2nd, 2010 Posted in Dental Editorials, Dental Marketing | 10 Comments »
Dentists: why should you care about "Alternative" dental approaches? Because large segments of your dental market care. In these tough economic times, it pays to know enough about these alternatives ... Read more..Dentist CE: Dental Continuing Ed Plans for 2010
Tuesday, January 26th, 2010 Posted in Dental Continuing Education, Dental Surveys | 2 Comments »
When it comes to continuing dental education, over half of dentists say they plan to do more clinical CE this year. The average dentist expects to complete over 50 hours ... Read more..Dental Marketing: Hard Times Increase Dentist Spending (Video)
Tuesday, January 19th, 2010 Posted in Dental Videos | 1 Comment »
When it comes to dental marketing, more dentists increase spending during hard times than cut spending on dental practice marketing, this survey found. "It's a good idea to keep your name ... Read more..How a Dental Website Can Top the Search Engines
Tuesday, May 12th, 2009 Posted in Dental Editorials | 4 Comments »
Successful Internet Dental Marketing Is Only a Domain Name AwayFirst I told you about Dental Domain Search, my new free service for dentists. Then last week I tried to lay ... Read more..How To Measure Dental Internet Marketing Success
Wednesday, May 6th, 2009 Posted in Dental Editorials | 5 Comments »
Recently we've been talking about how important dental marketing is in a slow economy. So I just introduced a new free service for dentists to help them find a dental ... Read more..Dental Marketing: When a Shingle Isn’t Enough
Wednesday, April 8th, 2009 Posted in Dental Products | No Comments »
Melinda Spitek, a regular contributor to The Wealthy Dentist, has just published a book entitled Dental Marketing: When a Shingle Isn't Enough. Her book covers how to set yourself apart ... Read more..Dental Marketing: Dentists’ Most Effective Strategies (VIDEO)
Friday, April 3rd, 2009 Posted in Dental Videos | 2 Comments »
When asked about their most effective dental practice marketing campaigns, direct mail marketing was the top choice among dentists.However, most use multiple marketing avenues simultaneously, including (but not limited to) ... Read more..Dental Patients and How Far They Travel (VIDEO)
Thursday, March 26th, 2009 Posted in Dental Videos | 1 Comment »
This dental survey asked dentists how far their average patient travels for treatment.Though most said about 5-10 miles, anecdotes abound of patients who have kept their dentists even after moving ... Read more..Dental Marketing Success Stories
Monday, March 23rd, 2009 Posted in The Wealthy Dentist | 2 Comments »
Dentist Website Marketing Leads to High-Value New Patients"The Internet Dental Alliance has been a tremendous asset to our practice. One case netted us $24,000 in production and was completed in ... Read more..The House Flipping Mentality As It Applies to Dental Marketing
Wednesday, March 4th, 2009 Posted in Dental Editorials | 1 Comment »
House flipping: Buying real estate and quickly reselling for a profit, either because of renovations or rising housing prices. Marketing campaign flipping: Trying different marketing campaigns in rapid succession in ... Read more..Dental Marketing Essential During a Recession (VIDEO)
Saturday, February 28th, 2009 Posted in Dental Videos | 2 Comments »
Many dentists are increasing their dental marketing as a direct result of the slumping economy, this survey revealed.Thirty-eight percent of dentists reported they had increased dental marketing, while 33% said ... Read more..Dental Marketing: Dentists Offer Discount Dental Work
Tuesday, February 24th, 2009 Posted in Dental Editorials | 1 Comment »
You don't need me to tell you that these are brutal economic times; I'm guessing you've already noticed that. Where I may be able to help you is in ... Read more..Practice Marketing Through the Down Times
Wednesday, February 18th, 2009 Posted in Dental Editorials | 1 Comment »
Special Marketing Feature by Chris Barnard The economy is bad, new patient flow has decreased, and elective treatment plans have dried up. This means we should all abandon our marketing ... Read more..Health Care Marketing Grows More Competitive
Wednesday, February 4th, 2009 Posted in Dental Editorials | 4 Comments »
Last week I started talking about how some dentists have put braces on sale. This is symptomatic of how the face of health care is changing in a major way. Case ... Read more..Discounts in Health Care Change the Dental Economy
Wednesday, January 28th, 2009 Posted in Dental Editorials | 1 Comment »
The health care market is changing. Here's an example of just how different things are these days... Kiplinger reports that orthodontic work is going on sale. In this tight economy, some ... Read more..Dental Marketing with Email Patient Reminders & Newsletters
Wednesday, January 21st, 2009 Posted in Dental Editorials | No Comments »
As promised, this week we'll tell you how to attract more insurance patients to your office. It is often as simple as reminding patients of their dental benefits. Remember, most ... Read more..Dental Marketing on Broadcast Media
Monday, January 5th, 2009 Posted in The Wealthy Dentist | 1 Comment »
In this survey, we asked dentists about advertising on TV or radio. We found that the slight majority of dentists aren't currently advertising on broadcast media, but 41% are utilizing ... Read more..Death by Aesthetic Dentistry
Tuesday, December 30th, 2008 Posted in Dental Editorials | 6 Comments »
How You Label Your Dental Practice Makes a Huge DifferenceLast week we drove a stake through the heart of "Aesthetic" or "Esthetic" as marketing terms to describe your style of ... Read more..Dentists’ Marketing Efforts Frustrated by Dental Boards (Video)
Friday, December 19th, 2008 Posted in Dental Videos | No Comments »
This Wealthy Dentist survey asked dentists if they feel that state dental boards unfairly restrict dental practice marketing.Two out of three dentists said no - dental boards are just protecting ... Read more..Is Cosmetic Dentistry an Industry or an Art?
Wednesday, December 10th, 2008 Posted in Dental Editorials | 4 Comments »
Everyone Loses if Health and Aesthetics Are at OddsLast week's editorial, Is Cosmetic Dentistry Dying?, stirred several comments, both insightful and controversial, about the future of cosmetic dentistry. (I've added ... Read more..Is Cosmetic Dentistry Dying?
Wednesday, December 3rd, 2008 Posted in Dental Editorials | 16 Comments »
"Family Dentistry" More Profitable Than "Cosmetic Dentistry"Is cosmetic dentistry dying, or is it just in hibernation for the recession? There is no doubt that consumer interest in cosmetic dentistry, as ... Read more..Two Ways to Make Money at Year’s End
Wednesday, November 26th, 2008 Posted in Dental Editorials | No Comments »
The Santa Claus Rally & the Classic "Insurance Benefits" LetterIf you're looking to get out of the stock market at a relative high point, and you missed my election rally ... Read more..