Patient Retention Marketing: Dentists Split on Mailings

Dental Practice Marketing and Existing Patients

Dental Survey Results

In this survey, we asked dentists if they do a regular mailing to their patient base – and you dentists were split right down the middle! While 51% said it didn’t seem worth the effort, 49% think it pays to keep in touch. But fully 90% of dentists say they send out appointment reminders. “The best advertising is treating the patient as a guest in the office,” said one respondent.

We also asked dentists what communication methods they use to stay in touch with their patients.

  1. Appointment reminders/postcards 90%
  2. Regular US Postal mailings 35%
  3. Email patient newsletter 31%

Urban, suburban and rural dentists Geographic location also played a particularly interesting role.

Two out of three urban dentists in this survey do regular mailings.

Half of suburban dentists do.

Only one in five rural dentists reports doing so.

What else do dentists think about internal marketing?

For more insight, check out these comments!

  • “It’s a complete waste of time. Patients ask not to send them any more junk mail. This is not the 1970’s.” (California dentist)
  • “Dentists must offer these services and make it known to their patients that they do, otherwise patients will seek it elsewhere.” (Illinois dentist)
  • “Most of the marketing that is successful in the no-growth area that I live in is distasteful to me. Internal marketing to my own patients works well and is cost-effective.” (New York prosthodontist)
  • “Profitable enough, but very competitive.” (South Korea dentist)

Read the complete patient retention marketing survey results or post your own comments on this story.

Dental Marketing Essential During a Recession (VIDEO)

Many dentists are increasing their dental marketing as a direct result of the slumping economy, this survey revealed.

Thirty-eight percent of dentists reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts.

Read more: When Things Are Slow, Marketing Keeps It Moving

Dentist Online Social Media: The New Dental Marketing?

Dentists and online social mediaDentists are embracing social media websites for business networking and internet dental marketing. Over half of dentists (57%) report using Facebook, Twitter and/or LinkedIn for professional purposes.

Facebook is the clear leader; half of dentists use it professionally, and 4 out of 5 are on Facebook for personal purposes. One in three dentists uses Twitter professionally, and one in three is on Linked In.

“I believe they will and have had a great impact on dental marketing,” predicted one dentist. “It remains to be seen exactly how this will impact patients actually using these sites to select their dentists.”

“Social Networking is FREE,” raved a website designer. “It gives your dental websites visibility that they would not otherwise have. Most everyone under 50 use the internet for everything. Print is gone, and the internet social media is free right now, so why not take advantage of this?”

Here are some more comments from dentists:

  • “It seems a little non-professional, but I don’t knock those who do. I’m personally annoyed with my chiropractor’s posts, so skip over them. I imagine my patients would do the same.” (Texas dentist)
  • “Too new…not sure of impact.” (Pennsylvania orthodontist)
  • “I think all of these sites are a huge time killer!” (Alabama dentist)
  • “No online social networking personally or professionally anymore. Most of it is a waste of time. I’d rather spend the valuable time with my wife and kids.” (Ohio prosthodontist)
  • “I have begun to use LinkedIn for contacts across the nation for my orofacial myology business.” (Nebraska dental hygienist)

Read more: Dentists & Social Media for Online Dental Marketing

Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

Your Gift… The New Patient Marketing™Machine

Your gift: The New Patient Marketing MachineJim Du Molin calls it the “New Patient Marketing Machine™“… and it’s his gift to you.

“I’d like to give something back to all the dentists who have helped make my life so great,” says Jim. “So I’m going to do something I’ve never done before…”

“I’ll give the first 1,000 dentists who sign up a general dental website… entirely free for one year. No strings attached,” he explains.

Enjoy the holiday season… and Jim Du Molin’s gift to you. Get your gift now!

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