Dental Practice Marketing: Which Campaigns Work Best?

Dentists Share Their Most Effective Marketing Strategies

The Wealthy Dentist asked dentists about which dental marketing campaigns have been most successful for their dental practices. The clear winner was direct mail marketing. Dentists have also had good luck with Yellow Pages listings and TV ads. One dentist was thrilled with his new dental practice signage, saying, “60 new patients per month with the new sign!”Most effective dental marketing campaigns

Here are the top types of marketing campaigns for dental practices:

  1. Direct Mail
  2. Yellow Pages Listing
    TV Advertisement
  3. Internet Directory Listing
    Signage
    Newspaper
  4. Website Promotion
    Billboard
    New Patient Discount
    Radio

“We sent out a personal holiday card with a short letter of thanks and future exciting information to present and past patients we hoped to reactivate,” wrote one dentist. “It did not go to the few difficult patients. We had a huge response of reactivation and new referrals from present happy patients!”

Read the complete dental marketing campaign survey results…

Dentists’ Marketing Efforts Frustrated by Dental Boards (Video)

This Wealthy Dentist survey asked dentists if they feel that state dental boards unfairly restrict dental practice marketing.

Two out of three dentists said no – dental boards are just protecting the public’s best interest. But one out of three dentists was frustrated by the limitations dental boards put on advertising and other dental marketing efforts.

Read more: Dental Marketing Made Harder by Dental Board Restrictions

Dental Marketing Success Stories

Dentist Website Marketing Leads to High-Value New Patients

“The Internet Dental Alliance has been a tremendous asset to our practice. One case netted us $24,000 in production and was completed in just 10 months! It has been a great investment and we look forward to an ongoing relationship,” writes Dr. Douglas Voiers.

“We have had a flood of new patients from our Internet Dental Alliance dental practice website. IDA explained that we would see the new patient response increase after six months, and they were right,” writes Dr. Myrna Pearce.

“I have four targeted dental practice marketing campaigns with IDA. I find they seem to be more educated and follow through with treatment plans. One cosmetic case from the website netted $15,000,” writes Dr. Irfan Atcha of Dyer, Indiana.

“My IDA internet dental marketing campaigns for sedation and cosmetic dentistry have given me a commanding Internet presence. I can confidently say that I have realized a significant return on investment,” writes Dr. Charles Barrett.

“I can honestly say the IDA Dental Marketing campaign gives me the best ROI (return on my investment dollar) over my other marketing investments in radio and TV ads. My IDA campaign costs the least and I get the best return,” writes Dr. Stanley H. Asensio of Orlando, Florida.

“More and more of our patients are coming through our IDA dental practice website. My largest case last year, a sedation and implant case, was a patient who requested an appointment online on our IDA website,” writes Dr. Greg Gist of Southlake, Texas.

Root Canals are the Most Profitable Procedure in Dentistry (video)

root canalsWhen a Virginia dentist was asked about the cost of root canals, he responded by saying, Root canals are the most predictable and profitable procedure in dentistry.  Dentists who do not do endo lose on the average $90,000!”

Do you believe this to be true?

The Wealthy Dentist conducted a survey that asked dentists about their root canal therapy fees.  Not all dentists agree that performing root canal treatments is worth the money.

“I have never been happier since I was told by a dental consultant: what would you rather do on a Saturday morning, play golf or do a root canal?” said a California dentist.

To hear more of what dentists had to say about root canal fees, please click play and watch the following dental survey video

Would you like to take part in our surveys?  Be sure to sign up for our email newsletters to the right.  Our survey question newsletter comes out every Friday.

What are your thoughts on root canal treatment?

For more on the cost of root canals see: Cost of a Molar Root Canal? $1,000

Dentists Disagree on Which Dental Marketing Vector Works Best

marketing vectorsIf you listen to the buzz around the dental marketing on the Internet, dentists might be inclined to believe that traditional marketing channels such as direct mail, yellow pages and radio are dead.

Nothing could be further from the truth.

While it is true that the rise and popularity of the Internet and dental search has changed the game, it has actually opened up greater ways for you to connect with more dental patients than ever before.

Dental practices should be looking at an integrated marketing approach utilizing a combination of marketing vectors, both new and traditional, for a more effective market saturation over doing one alone.

Here at the Wealthy Dentist we decided to ask dentists which marketing vector has been most successful for their dental practice.

Here are the responses –

  • Internet 28%
  • Direct mail 21%
  • Yellow Pages 17%
  • Internal Marketing 21%
  • Radio 0%
  • TV 7%
  • Signage 3%
  • Referrals 3%

Here’s what dentists had to say about marketing vectors –

“Internet, direct mail, and internal marketing have been the best marketing vectors for us. The best marketing vector is internal marketing.” (Ohio prosthodontist)

“Patient referrals are first, then even tie between yellow pages and the Internet.” (California dentist)

“98% of our new patients still come from the recommendations of existing patients.” (Illinois dentist)

“We get some insurance referrals – we have one or two PPO’s.” (California dentist)

“Our direct mailer is supposedly still building up momentum…” (General dentist)

“As far as direct mail, Valpak has been surprisingly wonderful for us. I was very hesitant on doing Valpak advertising until I started collecting the data on our return on investment. Our Valpak ad has produced phenomenal results for our office!” (Ohio prosthodontist)

“I think the Yellow Pages are soon to be nonexistent.” (Oklahoma dentist)

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