Dental Marketing on Facebook for UK Dental Practice

Facebook dental marketingA dental practice in the UK (and NHS practice) is trying to recruit new patients via Facebook.

And what’s most remarkable about this story isn’t the truly innovate form of internet dental marketing using online social networking… it’s the fact that there’s an NHS practice with space for new dental patients!

Historically, it’s been challenging for many UK citizens to get dental care through the NHS. In many areas, it’s next impossible to find a dentist who’ll take on a new NHS patient.

So the NHS invested £65,000 to create places for 10,000 new patients, but the VI Dental Centre in Bridlington still has 2,000 spaces available. And marketing-minded staff have turned to the internet, using sites like Facebook and Twitter.

Read more: Facebook campaign to fill Bridlington dental places

Do You Have The Best Dental Sign? See Who Thinks Theirs is Better!

the wealthy dentist dental signage contest

In this article, we are featuring a few of the top contenders in our contest for the best dental practice office sign, display window or office front.

Do you think you have the best dental sign?

Does your dental office front kick butt?

Well, what are you waiting for?

Take a picture and enter The Wealthy Dentist Dental Practice Office Sign, Display Window or Front Picture Contest!

Hurry! We are still accepting submissions through June 30th.

Here are the most notable entries to date:

1. Jayhawk Dental

Window –

Signage –

Jayhawk Dental Sign

2.  Biderman Dentistry

Signage –

Biderman dental sign contest

3.  Boger Dental

Window dressing and signage –

Boger Dental Sign

4.  Marina – Pacific Dental

Window dressing,  signage and front office –

Marina Pacific Heights Dental

So come on!

Enter your dental office sign or office front for a chance to win a Cisco Flip. Just submit a photo of your dental sign or office front by emailing chughes(at)drs1.com before midnight on June 30th.


Dental Signage tutorialDesigning The $1,000,000 Dental Sign

Everything you need to know to design and position your sign – even tips on how to pick the best location for a new dental facility.

Oral Health: Dentists Disagree on Which Toothpastes Are Best (video)

Which Toothpastes Are BestIt is estimated that Americans spend more than 1.6 billion dollars on toothpaste a year.

But, does it really matter which toothpaste you use?

A Pennsylvania dentist reports that he has patients who see great results by brushing with Ivory soap. Most dentists, however, felt using the right toothpaste makes a difference in your oral health.

The Wealthy Dentist conducted a survey asking dentists if it mattered which toothpaste dental patients use. Two out of three dentists say it matters!

Watch the following video to hear what dentists have to say about the best type of toothpaste for maintaining good oral health

What kind of toothpaste do you recommend?

1 in 4 General Dentists Remove Wisdom Teeth (video)

1 in 4 General Dentists Remove Wisdom Teeth (video)General dentists can do wisdom teeth extractions, except when they can’t and need to refer the patient to an oral surgeon.

Some dentists prefer to do these procedures themselves, whereas others still refer the patient out whenever possible.

Said one dentist who refers out all removals, “That’s what oral surgeons are for!” Another general dentist said, “I am glad oral surgeons are there, but most surgical wisdom teeth are very easy.”

The Wealthy Dentist conducted a survey asking dentists what percentage of wisdom teeth removal they refer out to an oral surgeonWatch the following video to hear the results of the survey and what other dentists had to say on the subject —

How do you handle wisdom tooth removal?

Warning: How Negative Dental Marketing Works

How Negative Dental Marketing WorksTalk about the wrong kind of dental marketing!

Imagine coming into your dental practice one morning to discover that a Hepititius warning about your office had been distributed to your dental patients by your local health services office?

This is exactly what happened to dentist Derek Nordstrom of Edmonton Canada, who knew nothing of the Hepititius complaint.

Apparently, a recorded voice message from Alberta Health Services was calling Dr. Norstrom’s patients to advise them that one of his staff members had hepatitis C, and recommended the patients be tested.

Upon being notified by one of his patients, Dr. Nordstrom cancelled all of his dental appointments and spent the day making phone calls to the Alberta Dental Association and various other health agencies in an attempt to get to the bottom of the complaint.

The only problem was that none of Dr. Norstrom’s staff were sick.

Okay, maybe that wasn’t the only problem…

As if the health complaint wasn’t enough, Nordstrom’s receptionist then discovered websites attacking the dentist and his brother Patrick — also a dentist. According to The Edmonton Journal, one site — nordstromdentist.com — included photos of Dr. Nordstrom alongside anonymous claims of negligent procedures, false billing and even dead ants on his dental chair. The site also included a comment about an Alberta Health Services call about hepatitis C at Nordstrom’s clinic.

Talk about a dental marketing nightmare!

Nordstrom’s lawyer sent notice to the domain registry of the websites attacking the doctor and the sites were immediately suspended.

The bigger question looms as to how someone hacked the 4,000 active patient phone records of Dr. Nordstrom to relay the Hepatitis warning and who is out to get this doctor … and why.

An investigation into the phone messages and malicious websites is moving forward.

Nordstrom told the Edinton Journal that he isn’t sure who’s behind the calls, but finds it troubling someone would raise the question of serious illness to try to discredit him.

“It’s just a sick joke,” Nordstrom said of the hoax. “They’re just trying to hurt me.”

So far Dr. Nordstrom seems to be handling the situation well. I would strongly recommend a very aggressive PR campaign rebutting each accusation separately. While over the years I’ve seen everything from ex-spouse’s fire booming offices to disgruntled employee’s falsely reporting sexual harassment, this particular attack has all the earmarks of an inside job with the help of a professional and enraged computer hacker.

Read more: Hepatitis Claim Against Wainwright Dentist a Hoax, RCMP Say

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