dental marketing websites Archives - The Wealthy Dentist

Dental Practice Embezzlement Nets Office Manager 190k

Dental Practice Embezzlement Nets Office Manager 190kThis week, The Times-Picayune reported that a Covington, Louisiana, dental practice manager, Kelly Muller, was charged with embezzling almost $190,000 over a three-year period from the dental office she managed.

Muller allegedly added unauthorized money to her paycheck as well as made credit card purchases using the dentist office’s money.

Embezzlement is known to occur more often when just one employee has control over writing checks, balancing back statements, administering payroll, and making deposits.

The U.S. Chamber of Commerce estimates that employee fraud costs American businesses over $50 billion annually. It is estimated that 1 in every 6 employees is dishonest.

The MDDS states that the most common method of embezzlement in a dental practice is theft of cash, checks or supplies.

Here are a few embezzlement scenarios that occur in dental practices –

  • Cash is pocketed from patients.
  • Petty cash is stolen.
  • Cash or checks are removed from the daily deposits and replaced with subsequent receipts.
  • Insurance fraud.
  • Endorsements are forged.
  • Writing duplicate accounts payable checks or writing checks to phony vendors.
  • Stealing supplies and re-selling or returning to vendors for refunds that are pocketed by employees.

In a survey The Wealthy Dentist performed, 59% of the dentists surveyed said they had discovered evidence of embezzlement. With such a high degree of fraud, how does a dental practice diminish the risk of embezzlement?

The American Bar Association offers the following checklist on how to prevent fraud and embezzlement –

  • Adopt an effective, documented system of internal controls to protect against acts of dishonest staff.
  • Bank and credit card statements can be delivered to the business owner’s home or separate address for personal review.
  • Checks and debit transactions should be reviewed with the statements.
  • Checks should require two signatures, or be reviewed by the owner.
  • A copy of the bank reconciliation should be attached to each monthly bank statement and reviewed by two parties.
  • Finance or accounting personnel should not be signers on all bank accounts.
  • Checks received in the mail should be immediately endorsed by a two-person team who opens and processes the mail.
  • After checks are properly endorsed and verified, the bookkeeper should take charge of the checks for deposit.

Could your dental practice survive a $190,000 embezzlement?

What safety nets do you have in place to prevent embezzlement from happening at your dental practice?

To read more about the Louisiana dental embezzlement case see: Covington Woman Accused of Stealing $190K From Dentist’s Office.

Dentists Discuss Internet Dental Marketing Benefits

Dentists Discuss Internet Dental Marketing BenefitsThe Wealthy Dentists asked dentists if their Internet dental marketing is worth its expense.

44% of the dentists responded with, “Yes. Internet dental marketing generates new dental patients and a positive return on investment.”

The remaining 56% replied that they don’t believe that internet marketing has particularly helped find them new dental patients.

Just about every business requires a web presence and an Internet marketing plan. Now that everyone can carry the Internet in their pocket or purse and can be connected to the Internet from wherever they are, the public is using search engines in new ways to locate restaurants, dentists, bars, and where their friends are hanging out.

The Internet has quickly become a part of everyone’s daily lives. Just a few short years ago you had to be in a wifi spot to access the Internet away from home and now you can access it through a Smartphone for wherever you are.

One dentist responded that his Internet dental marketing brings in an educated, motivated dental patient. They usually have done their homework and are looking for a dental practice that is compatible with their personality.

Click on Play to see this short video and hear what other dentists have to say about Internet dental marketing —

Do you have an Internet dental marketing plan? Has Internet marketing helped your dental practice?

IDA Offers Dental Marketing Website Specials For 2013 To Start The New Year With More New Patients

Internet Dental Alliance, Inc. (IDA) has customizable dental marketing packages that allow dentists to easily implement targeted online dental marketing campaigns. The New Patient Marketing Machine™ turnkey Portals (dental websites) are available at special pricing for a limited time.

“Now is the time to set up your 2013 marketing plan,” says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “Each IDA New Patient Portal is designed to include more than 100 pages of search engine optimized content, customized to the doctor’s choice of dental treatment focus and up to five of their best local markets.”

Doctors choose the dental marketing focus of each of their IDA’s New Patient Portals from more than 25 of the most popular consumer dental markets, such as cosmetic dentistry, dental implants, orthodontics, oral conscious sedation, Invisalign® braces, etc.  Practices with multiple doctors or locations, or that offer multiple dental services can use multiple Portals to maximize online lead generation results.

After dentists enter their practice’s information into their online Control Panel, IDA dental marketing websites are automatically search engine optimized for the local markets they selected.

Each new Patient Portal serves multiple functions, from online business brochure, to educational resource for patients, to online platform for scheduling appointments with new patients.  Dentists have plenty of opportunity to easily customize their Portals by adding their own content, or by editing pre-written articles from IDA’s online Library. IDA’s proprietary technology can publish hundreds of customized web pages within minutes that attract geo-targeted and market targeted new high value patients.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system.  Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system.  Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

Want Mobile Dental Marketing? IDA Dental Website Plans Include It To Find More New Patients

Every New Patient Portal (dental marketing website) from Internet Dental Alliance, Inc. (IDA) includes an integrated mobile website.  It automatically launches when searchers use a mobile device to find a new dentist in their area – there’s no extra programming or additional cost involved.

Now that fast 4G wireless internet access is available in across the United States and Canada, consumers are using their smart phones and iPads to find local services when they want a bite to eat, want to take the kids to see the newest Disney movie – or find a dentist who offers jaw pain treatments.  That means dentists need to have a mobile dental marketing strategy in place.

To make life easier for dentists who cringe at the thought of having to manage yet another new internet technology, IDA automatically integrates mobile dental websites into each of its New Patient Marketing Machine™ Portals. There are no extra steps needed to enable them, and doctors don’t need to find outside contractors to build another  dental website.  When they launch a new IDA Portal for their practice, the mobile version is automatically launched along with it.  Prospective patients can find the practice’s website using any device that can access the internet, whether it’s an Android smart phone, an old Mac laptop computer or the newest device that lets them surf online using the flat screen TV in their living room.

“Many dentists don’t realize that standard websites aren’t coded to automatically display properly on mobile devices with small screens,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. “IDA includes mobile apps with every New Patient Marketing Machine™ plan, so Portals are automatically mobile-ready to find new patient using smart phones, netbooks, and tablet devices.”

IDA offers a New Patient Marketing Machine™ Starter package that features a mobile landing page that provides the practice’s contact information, location and basic information.  The Pro 3 and Pro 5 packages come with multi-page mobile websites that allow online scheduling, detailed doctor profiles and more information consumers can read to learn about the practice.

About Internet Dental Alliance, Inc.

In 2012, IDA completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.  Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories.  It provides dentists and dental practices with internet dental marketing services such as websites, dental marketing tools and other dental management advice.

Mobile Dental Marketing Websites Are Included In All IDA Dental Marketing Plans

Dentists need mobile dental marketing websites today in order to reach new patients.  That’s why every New Patient Portal (dentist websites)from Internet Dental Alliance, Inc. (IDA) includes a mobile version that launches automatically when site visitors use their mobile device.

Internet Dental Alliance, Inc. makes a point of staying at the leading edge of online dental marketing technology so that dentists who are too busy treating patients don’t have to.  Technology is now moving so fast that it’s literally a full time job to keep up with the changes.  For those who are unfamiliar with mobile telecommunications terms, 3G and 4G are standards for the wireless technology that allows smart phones and other mobile devices access the internet.  It uses completely different software than the ‘wifi’ people use at home via cable – which is why dentists need two versions of their websites in order to reach new patients.

“What most dentists don’t realize is that standard websites don’t automatically display well on mobile devices,” explains Jim Du Molin, dental practice marketing guru and founder of Internet Dental Alliance, Inc. “IDA equips each New Patient Portal with a mobile app that connects with prospective patients using iPhones and other mobile devices so they can find your dental practice websites and set appointments.”

IDA’s New Patient Portals automatically integrate the mobile and standard websites so that their  internet dental marketing campaigns can be effective 24/7, no matter if prospective patients search using an iPhone, an iPad or an old Dell desktop running Windows XP.

All of IDA’s New Patient Marketing Machine™ packages come with mobile apps.  The single-Portal Starter package includes a basic mobile landing page that provides patient prospects with the information they need to find the dentist and make an appointment.  The Pro 3 and Pro 5 multi-Portal packages include multi-page mobile websites where patients can learn more details about their dental team, and then set their appointments online.

About Internet Dental Alliance, Inc.

In 2012, IDA completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.  Internet Dental Alliance is North America’s largest provider of  websites for dentists and dental directories.  It provides dentists and dental practices with internet dental marketing services such as websites, dental marketing tools and other dental management advice and resources.

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