Dental Marketing & SEO Advice From TheWealthyDentist.com Reveals Wisdom Teeth Strategies

Effective online dental marketing strategy must include search engine optimization (SEO) and target marketing. That’s why TheWealthyDentist.com (TWD) offers up solid advice on a regular basis on how to combine the two in order to get more high value patients. TWD dental marketing tips include video analysis of the surveys it conducts, and expert articles on hot issues. TWD visitors can decide for themselves what fits their practice’s individual dental marketing style.

Here are two illustrations. A recent TWD dental marketing survey reveals that more than three-quarters of general dentists who responded felt qualified to handle most of the wisdom tooth extraction cases they saw, including impacted wisdom teeth.

Dentists who feel comfortable working with those kinds of patients and would like to see more of them can increase their practice revenues by generating leads for that specific market. A smart move for them would be to use a proven online marketing strategy that includes multiple targeted dental websites. For example, the main practice site can be search engine optimized for general dentistry and another site can be optimized to find new wisdom teeth patients.

However, dentists who feel qualified to remove wisdom teeth don’t necessarily like to perform the procedure. In a different TWD survey conducted by The WealthyDentist.com (TWD), half of doctors reported referring out eighty percent or more of their wisdom tooth extraction cases.

For those practices, a different online strategy makes more sense. Rather than a having a targeted dental website for wisdom teeth patients, they need to develop a good network of oral surgeons – for two reasons.

First, effective relationship marketing with the right oral surgeons builds the practice when general dental patients get referred back to them. Second, a referral network is a great place to find high quality backlinks for SEO on their dental websites.

Links between dentist referral partners are some of the best kinds for dental website SEO. Dentists can reach out to their colleagues and mutually benefit.

About TheWealthyDentist.com

The Wealthy Dentist is a dental marketing and dental management resource featuring dental consulting expert Jim Du Molin. The site’s weekly surveys, dental newsletters and dental marketing advice are viewed by thousands of dentists across the United States and Canada. The Wealthy Dentist is a sister company of the Internet Dental Alliance, Inc. (www.internetdentalalliance.com). IDA is the largest provider of websites for dentists and dental directories in North America.

Does Your Practice Accept Dental Insurance? IDA Dental Websites Can Market Either Way

Dental marketing websites from Internet Dental Alliance, Inc. (IDA) give dentists a head start on discussing payment terms with potential patients. Since accepting dental insurance is a necessity in some markets and not in others, IDA New Patient Portals let doctors decide the kinds of patients they want, then set up a turn-key dental website within minutes to generate new leads.

In separate articles published over the past six months, TheWealthyDentist.com (TWD) – a top resource for dental marketing tips and analysis – reported that patients with dental plans are more likely to stay active and accept treatment plans; and 55% of TWD survey respondents said more than half of their patients had dental insurance.

“Whether you practice in a dental market where fee-for-service is profitable or where you need to take insurance to keep chairs filled, IDA’s Portals can be customized to attract the kinds of new patients that will increase your bottom line,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “By strategically optimizing your dental websites with keywords that your high-value patients use whey they search online, you can have more control over your cash flow.”

From their online Control Panels, dentists choose the topics for their Portals’ web pages based on the keywords for the kinds of leads they want generate. For example, an implant dentist can target high-value keywords such as dental implant, dental implant cost, dental implants, and tooth implant. The same dentist who wants to add insurance patients to the mix could publish additional pages on dental insurance topics.

Web Portal pages are easy to add or delete to adjust lead generation campaigns. But doctors should use caution when deleting pages – especially if the pages are showing up in the search engine results. It could take some time to get new pages to rank well in their place, so adding pages is usually a better dental marketing strategy.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

Dentists Need to Address Dental Patients’ Fears and Questions

Melinda SpitekGrow The Line That Leads to Your Practice
Special Marketing Feature
By Melinda Spitek, Hycomb Marketing

It’s no surprise to learn that patients aren’t eager to go to the dentist. In fact, it can be quite easy for them to talk themselves out of it! Consider these pre-appointment misgivings, typical for many people:

  • “I should be going back to my old dentist — he wasn’t great, but I knew him. Why am I changing?”
  • “I should have gone to Mary Lou’s dentist; she says her dentist is gentle.”
  • “I have too many things to do today — I’ll just cancel my appointment.”
  • “I hate going to the dentist. I’ll just skip going to that new guy.”

Now imagine this: Your new patient may have had these same doubts, but receives your colorful, professional New Patient packet the day after they called to make the first appointment. There’s a brochure, an appointment card, health history forms, even a welcome letter — plus a complimentary copy of your newsletter. Effectively, each piece responds to a different unasked question, building confidence and commitment on the spot!

How the components work together:

  • The Welcome Letter is a conversational greeting between you and your new patient — the equivalent of eye contact and a handshake.
  • The Welcome Brochure introduces you and your office philosophy. It outlines your clinical credibility, maps your location, and lists your services. And, most importantly, it answers the unasked questions: Will you understand my fears? Can you protect me from HIV? How do you handle an emergency?
  • The Appointment Card confirms date and time — subconsciously strengthening resolve to keep the appointment.
  • The Health History forms let patients know what information must been gathered before you can provide treatment.
  • Your Practice Newsletter demonstrates your commitment to informative communication with every patient.

In a recent survey of hundreds of typical dental patients we found out what they like (and don’t) about dental practices. The key discovery: They all have reservations — and questions they’re too embarrassed to ask.

The Welcome Brochure answers these questions automatically, before the very first appointment! It paves the way for that tenuous connection between you and the first-time patient to grow into a positive commitment.

Watch out! Your brochure can do more harm than good if it’s overloaded with copy, printed on flimsy paper, or copy machine duplicated — anything that implies less-than-total professionalism.

What to watch for:

  • Paper: Use a substantial, prime paper stock — at least 80# cover weight.
  • Inks: Print in at least two inks. (Two colors increase eye tracking by 13%.)
  • Topics to address: Include welcome statement, location, infection control, fear, dental emergencies, and services.
  • Uses: Reception room, handouts, new patient packet.
  • Avoid: Office hours, staff or associate names or photos, insurance rules, fees, technical jargon.

What’s thinner than dental floss — and infinitely more fragile? It’s the imaginary thread of desire that motivates any new patient to book an appointment and see you. Virtually every thought or emotion conspires to break that thread!

Melinda Spitek is CEO of Hycomb Marketing Inc. Hycomb was founded in 1980 for the purpose of helping dentists market their practices. Melinda has had plenty of hands-on experience as well, having worked 23 years in dental offices. For help with marketing, just call Hycomb at (800) 523-6961 or visit www.hycomb.com.

What’s a Dentist Need To Do To Get Some Press? Not That Much!

Editorial
by Jim Du Molin

It doesn’t take a marketing genius to realize that getting your name in the local paper could be good for business (as long as you’re not making headlines for a scandal!). But perhaps you’re not sure what you do that’s newsworthy. Well, the bar is sometimes a lot lower than you might think – it just takes one small good deed, at the right place and the right time. And it doesn’t hurt to have a photographer nearby.

Dr. Tom Davis, a dentist in Binghamton, NY, made news in his local paper after he stopped to help a neighbor whose car was stuck in the snow. He was driving home when he saw a woman spinning her tires in vain, her small sedan no match for the pile of snow it was perched atop. So Dr. Davis called two assistants, grabbed a shovel, and helped the woman extricate her car. When a local reporter with a camera happened upon the scene, the simple favor became a newsworthy act. Now everyone who reads the Binghamton paper knows what a great guy Dr. Davis is. Not bad for free publicity, huh?

But let’s say no reporters stumble upon you in your most heroic moment. Have no fear! It doesn’t take a lot of work on your part to get yourself and your practice in the news – and that’s free publicity. Let’s take a moment to look at the power of press releases.

First off, you need to start with some
newsworthy item. Some examples:

 

  • You or your practice has received an award or honor.
  • You’ve gotten new equipment or introduced a new service.
  • You’ve done or are going to do something for the community: free dental care to local kids, a charitable donation, volunteer work in another country, etc.
  • Your practice has moved to a new location.

 

 

In creating your press release, think locally. Be sure the text includes your city, state, zip code and possibly county. Remember, most users search the internet to find local products or services. Including information about where you’re located makes the local media more likely to notice and pick up on your story. You’ll also want to send copies of your press release to the local media – they are your friends! You’ll pick up more clients from a spot in your local news than from any national media.

Make sure your press release is long enough to look respectable – that means at least 150 words. In fact, your release can be as long as 500-1000 words (for your reference, this article is about 650 words long). Keep in mind, however, that most news outlets won’t reproduce the whole thing. That’s why most press releases are written in the inverted pyramid format, which means that the most important information is at the beginning of the document. That way, it reads smoothly even if paragraphs are lopped off the bottom. Remember the old adage: who, what, where, when and why.

Finally, if it’s an option, consider scheduling your release in advance. This gives the local media, bloggers and consumers time to read your release and research your practice beforehand. That way, you’ll get more press on the day of the big announcement or more visitors to your event.

Press releases can seem daunting at first, but they’re pretty simple, and they’re a great avenue for publicity. If you’re not sure where to start, see Wikipedia for a good overview of press releases. There are lots of sites for press releases out there (for example, PR News Wire and Business Wire) – a quick Internet search will show you hundreds more. And don’t forget to include the local media – not just newspapers, but TV stations, radio stations, and popular local websites.

Jim Du Molin

Dental Care Is Health Care Too

Wyoming Dental Hygienist Offers HIV Testing

A Wyoming dental hygienist has teamed up with an AIDS educator to offer HIV testing right in the dentist’s office! The CDC recommended this fall that voluntary HIV screening become a part of regular medical care for all teens and adults. Hygienist Stacy Smith is doing her part by offering to take an oral swab as part of her standard dental cleaning routine. The swabs are sent to an outside lab for analysis, and results take about two weeks. Once she completes her training, Smith will offer OraQuick testing, which returns results in only 20 minutes.

Other dental practices have not been quick to join the trend. Fear of a positive HIV test result has kept some doctors away. A crucial aspect of offering testing is being able to properly handle notification and follow-up should a positive result arise. In addition, some dentists may be wary of being perceived as “the AIDS dentist.” And last (but certainly not least) are financial considerations: the program is state-funded and so offered free to patients, but that model doesn’t apply to dentists in private practice.

Wyoming’s HIV rates are relatively low. With a population of about half a million, the state’s Department of Health estimates that about 140 residents are living with HIV/AIDS. Of course, 25% of those infected with HIV in the US don’t know it. Since they don’t know they’re infected, they’re far more likely to infect someone else. Smith is enthusiastic about making testing more commonplace. She also thinks it’s a natural match for dentists and dental hygienists, because HIV infection can lead to changes in the mouth.

Learn more about this innovative program by reading the full story.

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