The Average Cost of Braces: Orthodontists Charge More (video)

braces cost more from orthodontists videoThe Wealthy Dentist conducted a survey that asked dentists what they charge for braces, and how much dental braces cost on average. This survey found that general dentists charge an average of $5,040 for orthodontic work, while orthodontists charge about $5,600 dollars.

The cost of braces tends to be higher that what patients want to pay and lower than what dentists want to receive.

A Washington orthodontist wrote, “Over the past thirty years, the cost of braces has kept pace with cost of living increases. Thankfully, technology has allowed greater efficiency and consequently, reasonable profitability for the orthodontist and a good price for the consumer.”

Click on play to watch the video –

  • Do different orthodontic treatments cost different amounts?

Yes, but less than you might think. Adult braces and Invisalign costs were about equal in this survey. Teen braces (on average) cost a few hundred dollars more.

  • Are prices the same across the US?

You will find the most affordable braces in the American west. Dental braces cost the most in the Northeast, the Pacific and Canada. The reason is simply regional price differences.

For more on this survey see: Braces Cost More from an Orthodontist

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)

Dental Practice Marketing: Do Specialists Refer Patients Back to Dentists? (video)When it comes to specialists, a lot of general dentists feel like they can’t live with them, but they can’t live without them either.

When it comes to dental practice marketing and general dentists referring dental patients out to specialists, they secretly fear they will never see those patients again.

Complained one dentist, Periodontists never refer back, never keep me informed of the treatment rendered and even refer my patients to oral surgeons for things I would like to do myself.”

But a more optimistic dentist advised, “Building a good relationship with your specialists is critical. Specialist referrals are our second greatest source of new dental patients, after existing patient referrals.”

The Wealthy Dentist conducted a survey asking dentists how frequently their patients are referred back after being sent out for treatment by specialists.

To hear how the dentists responded, Click Play to hear the survey results —

Dentists: do specialists you work with refer patients back to you? Are referrals from specialists a factor in your dental practice marketing?

Dental Marketing Budgets and Priorites (Video)

Dental practice marketing with internet videoDental marketing helps dentists get the new patients they want.

Targeted marketing gives a doctor even more power.

“In the current economic environment, dental marketing is absolutely necessary,” said an Iowa dentist. “However, it needs to be professional and information based rather than just a bunch of hype.”

“We target baby boomers. These guys are going to have the dough and desire to get the treatment,” shared a California dentist.

Jim Du Molin and Julie Frey discuss a survey asking dentists about their dental marketing efforts:

What’s a typical yearly dental marketing budget for a dental practice?

In this survey, the average was about $48,000 per year.

What’s their biggest marketing priority?

Nine out of 10 dentists prioritize dental practice websites.

What else?

Well, in addition to Internet dental marketing in their annual budget, half of dentists in this survey also spend money on internal referral programs, email patient newsletters, and Yellow Pages advertising, and a third do direct mail marketing.

What about other forms of advertising?

Well, 30% of dentists use radio advertising, while less than 10% include TV advertising into their yearly dental marketing budget.

I’m a big fan of targeting your marketing so you attract the kinds of new patients you most want.

It’s about how you market, where you do your marketing, and which patient and professional groups you target.

Dentists need new patients – but it’s important to remember that not all new patients are created equal!

“We are working on expanding our word-of-mouth marketing – it is the most successful!” said a general dentist.

We market to MD’s in town. With a low profit picture it’s hard to find the funds to do new marketing, but vital to improving the profit picture!” said a Texas dentist.

“Some places to target are urgent care medical centers, medical ER’s, general dentists, pharmacies, and the health department,” said a Missouri dental professional. “Marketing like driving a car, requires always being alert to conditions.  Changes are part of keeping on target. Time of the year will affect your results. There are so many variables that a busy dentist needs to delegate this.”

“You can’t be haphazard with your dental marketing. I’m curious about the effectiveness of different types of marketing. What’s the most effective?” asked a New Mexico dentist.

There really is no one right answer to that question – although it’s clear that most dentists find internal marketing and dental websites to be effective.

You should evaluate the return on your investment from different marketing avenues, then use ALL the avenues that are profitable. A good dental marketing plan will include multiple channels.

Dentists Express Views on Dental Marketing Restrictions

Dentists Express Views on Dental Marketing Restrictions (video)The purpose of dental boards is to insure that dentists stay in line, both professionally, ethically and clinically. They also make sure that dentists’ advertising and dental marketing stays in line too.

Many states in the U.S. have restrictions on how dentists can advertise, market to, and incentivise dental patients for their dental practice.

The American Dental Association (ADA) offers its members guidelines on marketing and advertising ethics. “Statements shall be avoided which would… contain a material, objective representation, whether express or implied, that the advertised services are superior in quality to those of other dentists, if that representation is not subject to reasonable substantiation,” reads the organization’s official Code of Conduct. “Subjective statements about the quality of dental services can also raise ethical concerns.”

The Wealthy Dentist asked dentists if they feel that state dental boards unfairly restrict dental practice marketing. Two out of three dentists answered no – dental boards are just protecting the public’s best interest. But one out of three dentists are frustrated by the limitations dental boards put on advertising and other dental marketing efforts.

In today’s 24/7 Internet connected society, a dental practice that doesn’t market itself will most likely fail. “Dental boards are restricted from prohibiting advertising because it would be considered restraint of trade,” commented one prosthodontist. However, that is not to say the dental boards don’t try. Complained one Missouri dentist, “Our board is mostly made up of small minds from small towns who would like to return to the 19th century.”

To hear more of what dentists had to say about dental boards and dental marketing restrictions, Click on Play and watch the following short video —

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Dentists, what are your thoughts on dental boards and dental marketing restrictions?

Yellow Pages Remains a Solid Dental Marketing Platform for Dentists (video)

Yellow Pages Remains a Solid Dental Marketing Platform for Dentists (video)These days, dental patients tend to combine Internet, mobile, and Yellow Pages print advertising when searching for business information.

The amount of effort a dental patient puts into searching depends on a number of factors, such as how many dentist choices are there, and how are they different; are there obvious indications of quality, and will they receive the best possible deal.

Dentists have advertised in the Yellow Pages for years, however some dentists still find advertising of any kind distasteful.

The Wealthy Dentist conducted a survey to find out what dentists still think about Yellow Pages advertising as part of their dental office marketing.

There are dentists who find the Yellow Pages singularly successful, like the dentist who told The Wealthy Dentist, “We have a lot of calls from our ad in the Yellow Pages. It has been worth the cost – so far!”

To hear more of what dentists had to say on Yellow Page advertising, Click on Play on the video below —

What are your thoughts on Yellow Pages advertising? Do you still use the Yellow Pages?

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