Dental Marketing Strategies Dentists Valued Most in 2012

Dental Marketing Strategies Dentists Valued Most in 2012yPerfect dental marketing strategies would allow you to know exactly what your dental patients are thinking about your dental practice on any given day.

Unfortunately, dental marketing doesn’t work this way, so you’ve got to use the right marketing resources to reach more dental patients.

In 2012, The Wealthy Dentist researched and reported on a variety of dental marketing ideas to help dentists get the most from their dental marketing efforts.

Here are the top 5 dental marketing strategies dentists responded to in 2012 in order of popularity –

 

1. Best Dental Marketing Vectors
Many dentists believe that word-of-mouth referrals are the best way to secure new dental patients while ignoring the dental marketing opportunities presented by engaging in social media. Dentists are further challenged by where to allocate their limited marketing resources in order to see a quality return on investment –be it for time, money, or both. But there is great opportunity in the use of social media to attract and engage new dental patients. The Wealthy Dentist offered advice on the best dental marketing vectors for dentists.

2. Dental Marketing with Facebook
Many dentists worry about the number of Facebook followers when they really should be worrying whether their followers are reading and enjoying what they are posting on Facebook. The difference between Facebook and other dental marketing efforts is that a dental practice needs to invest a little bit of time on Facebook. This small amount of extra time can go a long way and can even provide a rewarding experience as dental patients begin to provide feedback and communicate directly with a dental practice. The Wealthy Dentist offered suggestions on how to use Facebook for dental marketing.

3. What To Share on Social Media
Utilizing various social media sites as part of an effective Internet dental marketing plan will provide a dentist with the ability to connect with potential dental patients directly. A dental practice’s online presence is more than putting up a dental website and having a local Google business listing; it’s about being transparent and connecting with the community on a more personal level. The Wealthy Dentist informed dentists on the best information to share on social media.

4. Avoiding Negative Online Reviews
Dealing with a negative online review can be a nightmare for many dentists because one poorly executed response can hurt years of dental marketing efforts. Many dentists learned that the better prepared a dental practice is on how to handle a negative review, the less likely the dentist is to blow what could be a dental marketing opportunity. Yes, negative online reviews can be a dental marketing opportunity. The Wealthy Dentist showed dentists how to turn a negative online review into a positive dental marketing opportunity.

5. Dental Video Marketing
Reports revealed that video appears in around 70% of the top Google search listings, thus dentists began looking into creating dental videos. This was a smart move by dentists as dental videos are an easy way to gain attention for your dental practice and beat your competition in search results. When it comes to Internet dental marketing, there is no better investment than web videos. The Wealthy Dentist revealed the best ways to use dental video marketing.

So there you have the dental marketing strategies dentists valued most in 2012.

What were your favorite dental marketing strategies for 2012? What worked and didn’t work for your dental practice?

Leave us a comment and let us know!

Dentists Discuss Internet Dental Marketing Benefits

Dentists Discuss Internet Dental Marketing BenefitsThe Wealthy Dentists asked dentists if their Internet dental marketing is worth its expense.

44% of the dentists responded with, “Yes. Internet dental marketing generates new dental patients and a positive return on investment.”

The remaining 56% replied that they don’t believe that internet marketing has particularly helped find them new dental patients.

Just about every business requires a web presence and an Internet marketing plan. Now that everyone can carry the Internet in their pocket or purse and can be connected to the Internet from wherever they are, the public is using search engines in new ways to locate restaurants, dentists, bars, and where their friends are hanging out.

The Internet has quickly become a part of everyone’s daily lives. Just a few short years ago you had to be in a wifi spot to access the Internet away from home and now you can access it through a Smartphone for wherever you are.

One dentist responded that his Internet dental marketing brings in an educated, motivated dental patient. They usually have done their homework and are looking for a dental practice that is compatible with their personality.

Click on Play to see this short video and hear what other dentists have to say about Internet dental marketing —

Do you have an Internet dental marketing plan? Has Internet marketing helped your dental practice?

Want An Easy Way To Try Internet Dental Marketing? Try IDA Dental Website Starter Package

The dental marketing website Starter package from Internet Dental Alliance, Inc. (IDA) is designed for easy set up. It puts dentists in control of their own internet dental marketing campaigns so they can create a steady flow of new patients fill their practices.

Not just any kind of new patients, however.  IDA’s  dental marketing strategy lets dentists home in on generating new leads for their most profitable patients.  That’s why IDA designed its New Patient Marketing Machine™ system to focus on the top 25 consumer dental markets online, based on Google search volume.

Using their online Control Panel, dentists choose the focus for their New Patient Portal based on their practice’s clinical skills, their personal preference for the type of treatment they most enjoy providing, and their practice’s business goals – such as cosmetic dentistry, root canal treatment, dentures, dental implants, braces, conscious sedation, etc.  After dentists enter the basic information about their practice, and make a few more selections to customize their Portal, IDA’s proprietary technology publishes the complete website in less than 10 minutes.

“We’ve made it super easy for you to customize your new Portal for your practice and launch it online within just a few minutes,” says dental practice marketing consultant Jim Du Molin, founder of Internet Dental Alliance, Inc. “You can access your Control Panel any time of night or day, and have your dental website generating new patient leads for your practice 24/7 — month after month.”

For local marketing, dentists select up to five more geographical markets to target, in addition to their main practice location.  Once again, IDA’s unique automation capability goes to work, and adds these local keywords to every web page on the Portal.  That means that each Portal is automatically personalized for each dental practice, and search engine optimized for the doctor’s choice of dental treatments, as well as the best local sources of patients.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories.   Known for its cutting-edge approach to  dental marketing, it completed development of its advanced LeadFire technology in 2012.  LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice marketing advice.

Want Better Dental Marketing Results? Try IDA’s Multiple Website Strategy

The New Patient Marketing Machine™ program from Internet Dental Alliance, Inc. (IDA) makes it easy for dentists to set up and manage multiple online dental marketing campaigns from a single online Control Panel.  IDA’s New Patient Portals ( dental websites) automate almost everything so that dentists can easily customize their Portals to attract the exact kinds of dental patients that match their clinical skills.

The New Patient Portals use IDA’s proprietary automated search engine optimization (SEO) technology to strategically customize each web page to attract the most valuable kinds of prospective dental patients that use the Internet. The first type is searching online for information about specific kinds of dental treatments or products. The second type is searching for a dentist in a specific geographical location, and may also need immediate treatment.  IDA Portals are automatically optimized so that local patients of each type who are searching the internet will find the dental practice website that fits their needs.

IDA’s multi-site dental marketing strategy lets dentists easily maximize their online dental marketing by focusing a lead generation Portal on each treatment their practice offers. This increases their practice’s online presence and allows them to cross-promote each of their treatments among their other Portals.

“IDA’s multiple Portal strategy is crucial for large practices with multiple doctors, locations and that offer several types of dental services, yet single practitioners can also benefit,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “The IDA Control Panel works the same whether your practice has only one location or dozens of facilities – and the ultimate goal is always focused on bringing  a steady stream of new patients into your practice every month.”

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories.   Known for its cutting-edge approach to dental practice marketing, it completed development of its advanced LeadFire technology in 2012.  LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice.

Dental Marketing Strategy For Targeted Dental Patient Leads: Multiple IDA Websites

Dentists who want  internet dental marketing campaigns that focus on specific kinds of patients and that are easy to set up will be glad to know about the new plans from Internet Dental Alliance, Inc. (IDA).  They’re engineered for easy set up and management, and dentists choose the specific kinds of high value patients they want their New Patient Portal (dental website) to attract for their practice.

“We’ve made it as easy as possible for you to customize your IDA New Patient Portals in order to attract the kinds of new patients you want to your dental practice,” says  dental practice marketing consultant Jim Du Molin, founder of Internet Dental Alliance, Inc. “You can access your Control Panel any time of  night or day.  Just fill in the information about your dental practice, choose the type of treatment you want to promote for each Portal – and with a few mouse clicks, your dental websites are ready to attract new patients 24/7.”

The IDA New Patient Marketing Machine™ Pro 3 and Pro 5 packages provide doctors with multiple dental website design (New Patient Portals) that can be easily set up and managed from their online Control Panel.  Doctors can select the focus of each of their Portals from more than 25 dental patient markets that have high demand based on search volume – like cosmetic dentistry, anxiety-free dentistry, Invisalign® braces, dental implants, root canal therapy and more.

To maximize the potential of IDA’s dental marketing strategy, dentists can also choose up to five local geographical markets in addition to the main practice location.  This combination of focusing on the best local sources of patients, along with the dental treatments that are the best fit with doctors’ clinical skills lets dentists multiply the effects of their online marketing campaigns.

Each turnkey Portal features automatic search engine optimization (SEO) for both local and dental market keywords.  IDA’s proprietary content publishing technology lets dentists set up, customize and SEO hundreds of web pages in less than 10 minutes.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories.   Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012.  LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice.

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