Dental Marketing Budgets and Priorites (Video)

Dental practice marketing with internet videoDental marketing helps dentists get the new patients they want.

Targeted marketing gives a doctor even more power.

“In the current economic environment, dental marketing is absolutely necessary,” said an Iowa dentist. “However, it needs to be professional and information based rather than just a bunch of hype.”

“We target baby boomers. These guys are going to have the dough and desire to get the treatment,” shared a California dentist.

Jim Du Molin and Julie Frey discuss a survey asking dentists about their dental marketing efforts:

What’s a typical yearly dental marketing budget for a dental practice?

In this survey, the average was about $48,000 per year.

What’s their biggest marketing priority?

Nine out of 10 dentists prioritize dental practice websites.

What else?

Well, in addition to Internet dental marketing in their annual budget, half of dentists in this survey also spend money on internal referral programs, email patient newsletters, and Yellow Pages advertising, and a third do direct mail marketing.

What about other forms of advertising?

Well, 30% of dentists use radio advertising, while less than 10% include TV advertising into their yearly dental marketing budget.

I’m a big fan of targeting your marketing so you attract the kinds of new patients you most want.

It’s about how you market, where you do your marketing, and which patient and professional groups you target.

Dentists need new patients – but it’s important to remember that not all new patients are created equal!

“We are working on expanding our word-of-mouth marketing – it is the most successful!” said a general dentist.

We market to MD’s in town. With a low profit picture it’s hard to find the funds to do new marketing, but vital to improving the profit picture!” said a Texas dentist.

“Some places to target are urgent care medical centers, medical ER’s, general dentists, pharmacies, and the health department,” said a Missouri dental professional. “Marketing like driving a car, requires always being alert to conditions.  Changes are part of keeping on target. Time of the year will affect your results. There are so many variables that a busy dentist needs to delegate this.”

“You can’t be haphazard with your dental marketing. I’m curious about the effectiveness of different types of marketing. What’s the most effective?” asked a New Mexico dentist.

There really is no one right answer to that question – although it’s clear that most dentists find internal marketing and dental websites to be effective.

You should evaluate the return on your investment from different marketing avenues, then use ALL the avenues that are profitable. A good dental marketing plan will include multiple channels.

IDA Customized Dental Marketing Plans Feature Easy Solutions For Large Or Small Practices

The dental marketing plans from Internet Dental Alliance, Inc. (IDA) are completely customizable for each dental practice. Each dental website, or New Patient Marketing Portal, can be strategically designed to generate the specific kinds of leads doctors want for small or large practices.

For dentists who are new to internet marketing, IDA has a starter version of its New Patient Marketing Machine® that includes one Portal, or dental website. For dentists who want to scale up later on, or who are already familiar with online marketing, IDA offers a mid-sized dental marketing plan with five Portals. Larger practices with multiple doctors and/or locations will find the 10-Portal plan to be most effective.

“I’ve been helping dentists build their practices for more than 25 years. So I know, just like almost every dentist out there, that a steady stream of new high-value patients solves just about every problem a doctor has,” explains Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. “That’s why we’ve structured three different packages — each customized to your need for a steady stream of high value new dental patients.”

Each level of the New Patient Marketing Machine® also comes with a additional dental marketing tools, starting with a basic library of articles, images and videos; listings in IDA’s online network of Dental Directories; automated search engine optimization (SEO); lead tracking and call recording; social networking links; and a basic mobile landing page.

If that list sounds overwhelming to dentists new to online marketing, they need not worry. IDA provides dozens of short and to-the-point online video tutorials dentists can use for step-by-step set up. And all of the turnkey solutions can be managed from a single online Control Panel.

The five- and ten-Portal packages include Facebook integration and interactive mobile marketing web pages. Doctors also receive quarterly Dental Marketing Intelligence Reports (DMIRs) about consumer demand in various markets to help them prioritize their dental office marketing campaigns.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, dental practice management advice and a variety of other valuable internet marketing resources.

Disclaimer

© 2017, The Wealthy Dentist - Dental Marketing - All Rights Reserved - Dental Website Marketing Site Map

The Wealthy Dentist® - Contact by email - Privacy Policy

P.O. Box 1220, Tiburon, CA 94920

The material on this website is offered in conjunction with MasterPlan Alliance.

Copyright 2017 Du Molin & Du Molin, Inc. All rights reserved. If you would like to use material from this site, our reports, articles, training programs
or tutorials for use in any printed or electronic media, please ask permission first by email.