dental marketing ideas Archives - The Wealthy Dentist

Take Advantage of Your Existing Patient Base

 

Melinda SpitekHow to Add Profitability — Without Adding Patients!
Special Marketing Feature
By Melinda Spitek, Hycomb Marketing

We all love to get new patients, but a lot of the dentists I consult with aren’t aware of the gold mine they’re sitting on: high value current patients!

My office is located in California’s Wine Country, where the marketing of wine is a Great Big Deal. Did you know that less than 10% of the population purchases more than 80% of all wine sold? That’s a critical core consumer group. You find it mirrored again and again in other industries and enterprises.

And dentistry is no exception! There are five basic components of a successful internal dental marketing strategy:

 

  • Information value (keeping your patients up-to-date on what you offer),
  • Educational value (teaching your patients about important health issues),
  • Repetition value (reminding your patients that you are their dentist and that they might be past due for recare),
  • Consistency, and
  • Consistency.

 

 

We are so inundated with information these days that people forget faster than ever. That’s why it’s never been more important to have an ongoing internal marketing program— and a realistic idea of what it can accomplish.

As an example, consider sending a regular newsletter to your entire patient base. Such a strategy provides:

 

  • Information and educational value,
  • Repeated name recognition,
  • A tangible link to your practice,
  • Flexibility of involvement (your office can be closely tied to development of the materials, or not involved at all), and
  • Cost-effective promotion to high-value current patients.

 

 

I’m often asked, “Do patients read newsletters?” I’ll be honest. Chances are a quarter of them will toss it without reading a word. But, even so, they will recall your name and know it came from you. Maybe half will read some of the newsletter with your name reminding them that you are their dentist. Maybe a quarter will read it cover to cover and be stimulated!

I’d compare this strategy to a political campaign. How could signs reading ROSS FOR GOVERNOR — absent any information about ROSS — motivate a vote? It’s the accumulative effect of these reminders on an individual’s memory that stimulates action.

That is the effect a sustained internal marketing effort can have on growing the productivity of your existing patient base.

Melinda Spitek is CEO of Hycomb Marketing Inc. Hycomb was founded in 1980 for the purpose of helping dentists market their practices. Melinda has had plenty of hands-on experience as well, having worked 23 years in dental offices. For help with marketing, just call Hycomb at (800) 523-6961 or visit www.hycomb.com.

Get More New Patients With IDA’s Turnkey Dental Marketing Websites

Customizable turnkey dental marketing websites from Internet Dental Alliance, Inc. (IDA) offer myriad design options from which doctors can choose. IDA’s online library of website skins is replete with styles, so dentists are sure to find a combination that’s a good fit for the target market they want to reach.

Dentists can select from a number of different color and layout options. IDA has already done the heavy lifting of good dental website design – coordinating appealing color palettes for fonts, skins, hyperlinks, backgrounds, footers, etc.; following best practices for site navigation in tabs and sidebars so new patients can find information easily.

“Our New Patient Portals make it super-easy for you to design and customize websites to generate leads for you practice,” says dental marketing consultant Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA’s professional design options and turnkey setup ensure that you can launch your dental websites quickly – and they’ll look great!”

Doctors have total control over the look and feel of their Portals. They choose their designs based on the colors, features, graphics and layout that best suit their practice. Portal designs are easy to change from the “Portal Design” section of the online Control Panel. Doctors can experiment with different options and test which one gets the best response to their dental advertising.

Aside from the dozens of designs, IDA provides lots of other ways to customize Portals. At the push of a button, IDA’s new LeadFire technology can generate hundreds of web pages that are search engine optimized for each dental practice.

IDA also has an extensive online library of articles, images and videos. But dentists can simply use the library to spark dental marketing ideas and upload their own content if they prefer. The online Control Panel makes it easy for dentists to make any changes they want, any time they want.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice. Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.

Want Smart Dental Marketing Ideas? Get Multiple Websites & Domains From IDA

IDA specializes in smart dental marketing ideas — like using multiple websites and domains to promote dental practices. It’s an easy way to generate 24/7 leads in more than one dental market. Web Portals, or dental websites, from Internet Dental Alliance, Inc. (IDA) feature an online Control Panel that lets doctors manage everything from one simple dashboard.

Strategic dental marketing today means having websites that show up when people search online – whether using their iPhone or a home computer. Because new patients search either by geographic location or by dental treatment, smart dental marketing includes owning domain names that use local search terms along with terms that describe the main services the practice offers. With the Control Panel, IDA makes it easy for dentists to buy and manage strategic domains for their practices.

“Strategic dental marketing with keyword-rich domains is smart, easy and affordable. Many of our members have two, three or more websites, each targeting a specific geographic market and type of dentistry,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental management expert. “As a result, many see an increase of 5 or 10 new patients every month – even up to 15 or 20!”

Dentists can maximize their chances of being found online by purchasing domain names that include their main geographical and dental service keywords. From within their IDA Control Panel, dentists can check on domain availability and purchase domains for about $10 each per year. They can also launch a dentist website by assigning a domain to one of their IDA Portals that is not yet live.

Domains can be easily redirected to the practice’s primary IDA dental website. Since domains are so inexpensive, so this can be a good strategy to use with domains that contain nearby city or neighborhood names. That way, dentists can increase local web traffic without adding a separate Web Portal right away.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

Cool Dental Marketing Tool: IDA’s Portals Feature Rotating Ads

Here’s a cool dental marketing tool: Web Portals from Internet Dental Alliance, Inc. (IDA) have optional “Promo Boxes” that let dentists feature up to six rotating ads on their dental websites. Doctors can write their own ad copy, promote name brand products they provide or use the stock images and pre-written web copy that IDA’s provides in its online library.

IDA’s suggests that dentists use the Promo Boxes strategically in their online lead generation campaigns. Each of the two Boxes is set up to appear on different pages of the Portal. To maximize their effectiveness, IDA recommends setting up one Box on a page that’s optimized for the website’s Primary Dental Market, and setting up the other Promo Box on a page that’s optimized for more general dental services.

“The “Promo Boxes” area is just one of the many ways you can customize your Web Portals within minutes to your individual dental practice,” says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “IDA’s exclusive dental website design lets doctors completely customize their Portals to attract the types of patients that are the best fit with the services they offer.”

The Promo boxes are designed to increase dental marketing lead conversions. The offers in each Box will rotate every 10 seconds, and dentists have the option to add a clickable button that will take patients to a “Current Specials” page on the website. Once there, patients will see headings for all of the practice’s special offers.

The Current Specials page displays all of the special offers, along with a contact form patients fill out to receive more information. The forms are set up to automatically deliver the request to the doctor’s office. Patients can print out the offer from the website, and are followed up with an email reminder that they requested information.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and other dental marketing ideas. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

Dentists Need to Address Dental Patients’ Fears and Questions

Melinda SpitekGrow The Line That Leads to Your Practice
Special Marketing Feature
By Melinda Spitek, Hycomb Marketing

It’s no surprise to learn that patients aren’t eager to go to the dentist. In fact, it can be quite easy for them to talk themselves out of it! Consider these pre-appointment misgivings, typical for many people:

  • “I should be going back to my old dentist — he wasn’t great, but I knew him. Why am I changing?”
  • “I should have gone to Mary Lou’s dentist; she says her dentist is gentle.”
  • “I have too many things to do today — I’ll just cancel my appointment.”
  • “I hate going to the dentist. I’ll just skip going to that new guy.”

Now imagine this: Your new patient may have had these same doubts, but receives your colorful, professional New Patient packet the day after they called to make the first appointment. There’s a brochure, an appointment card, health history forms, even a welcome letter — plus a complimentary copy of your newsletter. Effectively, each piece responds to a different unasked question, building confidence and commitment on the spot!

How the components work together:

  • The Welcome Letter is a conversational greeting between you and your new patient — the equivalent of eye contact and a handshake.
  • The Welcome Brochure introduces you and your office philosophy. It outlines your clinical credibility, maps your location, and lists your services. And, most importantly, it answers the unasked questions: Will you understand my fears? Can you protect me from HIV? How do you handle an emergency?
  • The Appointment Card confirms date and time — subconsciously strengthening resolve to keep the appointment.
  • The Health History forms let patients know what information must been gathered before you can provide treatment.
  • Your Practice Newsletter demonstrates your commitment to informative communication with every patient.

In a recent survey of hundreds of typical dental patients we found out what they like (and don’t) about dental practices. The key discovery: They all have reservations — and questions they’re too embarrassed to ask.

The Welcome Brochure answers these questions automatically, before the very first appointment! It paves the way for that tenuous connection between you and the first-time patient to grow into a positive commitment.

Watch out! Your brochure can do more harm than good if it’s overloaded with copy, printed on flimsy paper, or copy machine duplicated — anything that implies less-than-total professionalism.

What to watch for:

  • Paper: Use a substantial, prime paper stock — at least 80# cover weight.
  • Inks: Print in at least two inks. (Two colors increase eye tracking by 13%.)
  • Topics to address: Include welcome statement, location, infection control, fear, dental emergencies, and services.
  • Uses: Reception room, handouts, new patient packet.
  • Avoid: Office hours, staff or associate names or photos, insurance rules, fees, technical jargon.

What’s thinner than dental floss — and infinitely more fragile? It’s the imaginary thread of desire that motivates any new patient to book an appointment and see you. Virtually every thought or emotion conspires to break that thread!

Melinda Spitek is CEO of Hycomb Marketing Inc. Hycomb was founded in 1980 for the purpose of helping dentists market their practices. Melinda has had plenty of hands-on experience as well, having worked 23 years in dental offices. For help with marketing, just call Hycomb at (800) 523-6961 or visit www.hycomb.com.

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