IDA Internal Dental Marketing Bonus Helps Teams Acquire New Patients

Dentists polled in a recent TheWealthyDentist.com (TWD) dental marketing survey say internal marketing is one of their most effective patient acquisition strategies. The bonus “Internal Dental Marketing & Communications” video tutorial that comes with the Pro and Premium New Patient Marketing Machine™ packages from Internet Dental Alliance, Inc. (IDA) shows doctors how to add 10 or more new patients to their dental practices each month.

Internal dental marketing is also known as word-of-mouth or referral marketing. It’s been a reliable patient acquisition strategy for many dentists since long before the internet became popular. However, not all dentists are effective at using it. Some dentists feel reluctant to ask patients for referrals. And not all patients have family and friends that are good fits for the practice. The TWD internal dental marketing tools program addresses these issues with videos, scripts and dozens of sample letters doctors and their teams can use to retain their professional integrity while attracting their ideal patients.

“Most dentists are warm and caring professionals, but are not necessarily comfortable in the sales role of asking patients for referrals. That’s why we developed our 4-Phase Internal Dental Marketing & Communications Program,” says Jim Du Molin, founder of Internet Dental Alliance, and a dental marketing expert with more than 25 years of dental management experience. “It’s designed to add up to 10 additional new patients a month to your practice… and many doctors do much better than that!”

The TWD program is included with the Dental marketing from IDA package in order to provide dentists with the strategies and materials they need to set up their own internal marketing system. It even includes sample Completion of Treatment letters and an ROI calculator that doctors can use to evaluate their system and fine-tune it for ongoing success.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design and other dental management advice and resources.

Facebook Integration Is Hands-Free With IDA Dental Marketing Pro & Premium Plans

Facebook integration is now included with the Professional and Premium New Patient Marketing Machine™ packages from dental marketing from IDA (Internet Dental Alliance, Inc.). Updates to IDA Portals, or dental websites, post automatically to the dental practice’s Facebook page. IDA’s hands-free Facebook updates make dental practice marketing.

According to Alexa.com, Facebook is second only to Google as the worlds second most visited site. And unlike LinkedIn – the largest online business-to-business networking site – Facebook is where people connect with friends and family. So it makes sense for dentists to tap into this digital river of sharing for lead generation, brand recognition and spreading good will to patients in their community.

“Our Professional and Premium level packages include just about all of the dental marketing tools you’ll need,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. “By strategically marketing with five or ten Portals, you can feature all of your clinical skills, and position your practice for a steady stream of new high value patients.”

The Facebook tabs that come with the Pro and Premium levels of the New Patient Marketing Machine™ convert the Facebook page into a dental advertising and lead generation center. After reading about services the practice offers, potential dental patients can make an appointment and find directions on the interactive map – all without leaving Facebook.

For dentists who want to take smaller steps to begin marketing their practices online, IDA’ Starter Package offers a single New Patient Portals and basic links to social media sites that make it easy for visitors to share content. This package also includes a group of basic turnkey tools that let dentists who are new to web marketing easily launch a complete online campaign within minutes.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and provides customized dental office marketing.

IDA Mobile Dental Marketing Websites Are Now Easy For Large & Small Practices

Mobile dental marketing for small and large dental practices is new easy. Internet Dental Alliance, Inc. (IDA) has New Patient Marketing Machine™ packages for practices ranging from single doctors to multiple doctors with multiple locations. The Starter package, for dentists new to online marketing, includes a mobile landing page. Packages for larger practices and dentists with more internet experience feature a fully interactive mobile app for each Portal, or dental website.

The mobile features save time and make money for doctors in two ways. First, they won’t have to spend time finding a web designer to make their websites mobile friendly. This is important, since websites created for viewing on laptop and desktops don’t automatically display well on smaller mobile screens.

Second, dentists with IDA Portals won’t lose new patients who give up trying to find their way around a regular-sized website while using their smart phones or tablets. IDA mobile-ready dentist websites will be available 24/7 to generate leads. And the Professional and Premium level packages even let mobile visitors set appointments online.

“Now that mobile devices outnumber laptop and desktop computers, mobile marketing for dental practices is no longer a luxury – it’s a necessity,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “It’s vitally important to stay on top of fast changing internet marketing trends in order to maintain an effective web presence. But practicing dentists don’t have time to do that – so we do it for them!”

“The IDA servers automatically direct visitors to either your full Portal or your mobile website, depending on the sort of device they’re using,” continues Du Molin. “We highlight the primary new patient dental market you are targeting – such as braces, cosmetic dentistry, dental implants, etc. — in your city and the surrounding four major geographic markets for your practice.”

The mobile version of an IDA dental marketing Portal displays the same data as the main site, and the mobile site updates automatically whenever changes are made to the main site. The mobile applications can feature information about up to five doctors and two locations. Dentists can also advertise up to six coupons for special services.

About Internet Dental Alliance, Inc.

dental marketing from IDA provides dentists with dental marketing tools and other dental management advice and resources. IDA is the largest provider of websites for dentists and dental directories in North America.

Front Desk Dental Marketing: New IDA Bonus Training Converts Website Leads

Dental marketing from IDA (Internet Dental Alliance, Inc.) features marketing training for dental teams with video tutorials. The Front Desk Marketing Machine™ includes a series of three tutorials with every Professional or Premium level package.

Topics covered by the three videos in this dental marketing tips series include how to create the practice’s Front Desk Marketing Machine™; phone scripts for handling calls from new patients; and how to organize the front desk team for maximum profitability.

“The number one problem in dental office management is a poorly-trained front desk,” says Jim Du Molin, founder of Internet Dental Alliance and a dental consulting expert. “I’ve seen doctors spend tens of thousands of dollars on dental marketing efforts, only to see their return on investment dwindle because the front desk team wasn’t trained, organized or equipped to handle the new patient calls.”

Based on Du Molin’s decades of experience helping dentists create profitable practices, as many as half of potential new patients can be lost at the front desk. So training that team is one of the most effective ways to increase dental practice profitability.

The three-video dental marketing strategy involves no additional capital outlays or expenses. It is designed to educate dentists and team members in the step-by-step methods they can use to convert high-value leads into actual dental appointments. In addition to the videos, the tutorials include sample recordings that demonstrate how to analyze telephone answering techniques; scripts for answering calls; and exact job descriptions for each front desk role.

It makes sense to train the front desk when investing in dental practice marketing campaigns. Generating leads is only half of the marketing equation. The other half is converting those leads into long term patients.

About Internet Dental Alliance, Inc.

IDA is the largest provider of dental directories, websites for dentists and online dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with internet dental marketing services such as dental website design and other dental management advice and resources.

IDA Dental Marketing Websites Include Lead Tracking To Fine-Tune Online Campaigns

Part of successful online dental marketing is tracking the campaigns. Dental marketing from IDA (Internet Dental Alliance, Inc.) makes it easy for dentists to monitor their lead generation impact by providing easy access to reports via the online Control Panel.

IDA offers three different levels of its New Patient Marketing Machine®, and they all allow doctors to manage and track each of their IDA lead generation sources from their IDA Control Panel. Doctors can see every lead that is generated from their IDA Dental Directory listings, and every email and phone call appointment request originating from their dental practice Portals, or dental websites. Dentists can even listen to recordings of actual incoming calls to monitor front desk response.

“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” explains Jim Du Molin, founder of Internet Dental Alliance and a former dental consultant. “It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.”

The Call Tracking Report provides the dentist with a list of everyone who has called the dental website’s toll-free number to set an appointment, and displays the caller’s phone number, location, and the call length.

The IDA New Patient Marketing Machine also includes Call Recording, which is turned on by default in the Control Panel. When left on, the dentist gets a recording to monitor how well the front office is converting new patient calls to actual appointments.

“Call recording lets you see how well your team is converting appointment requests into new patients,” adds Du Molin. “It’s the only way you’ll really know what’s going on when prospective patients call for the first time.”

Dentists can monitor their front desk team’s effectiveness by listening to their phone call recordings. By adding this simple dental management step on a regular basis, dentists can coach their team to increase conversions and get more patients in the chair.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental marketing websites and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

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