dental marketing blog Archives - The Wealthy Dentist

Dental Marketing Blog Survey Results: TheWealthyDentist.com Reveals How Dentists Use Social Media

Like many other small business owners, dentists are trying to figure out how social media can be effectively used to find new patients.  Dental marketing blog TheWealthyDentist.com (TWD) ran a survey to find out what’s working for dentists and what’s not.

The article also points out that dental websites are now required tools for successful marketing, and that social networking has now become so common place that it’s becoming a requirement, too. The common stumbling block that dentists and other small businesses face is that there are so many social networking sites to choose from, and selecting the best online social venue is a confusing process.

In addition to knowing which social channels will connect with the most prospective new patients, dentists also find it challenging to come up with content that is effective for lead generation.  The TWD article offers suggestions that span a range of topics from posting about personal interests and involvement in community activities, to promoting specials for dental services.

“Consumer behavior has changed dramatically over the past few years, especially with the growth of social networking sites like Facebook,” explains Jim Du Molin, dental marketing  guru, Editor in Chief of The Wealthy Dentist, and founder of Internet Dental Alliance, Inc. “Almost everyone seems to have a Facebook account to keep in touch with friends and family.  Since dentists can have a Facebook page for their practice that connects with their main dental website, that’s a good place to start.”

The post reminds dentists that many other small business owners also find it challenging to implement social media plans that actually result in generating new leads – it’s a sign of the times.  However, it can be approached in a way similar to other dental marketing campaigns by planning, testing and making adjustments to find the methods that work best for each individual business owner.

“Social networking is not a magic button that automatically produces new patients,” adds Du Molin.  “It’s another available online marketing tool that takes some experimentation to find what works best for your practice.”

About TheWealthyDentist.com

Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been publishing   dental marketing tips, and helping dentists improve their dental practice management, marketing and profits since 1985.  He helps dentists improve their business skills and manage their practices more effectively.  As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow.  IDA is North America’s largest provider of websites for dentists and online dental marketing plans.  Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.

Are Invisalign® Braces Profitable? TWD Dental Marketing Surveys Report

dental marketing for invisible bracesA recent survey by dental marketing blog TheWealthyDentist.com (TWD) found that during the past year, consumers have paid a little less for Invisalign® braces from orthodontists, and have paid a little more them general dentists.

According to TWD, average costs for general dentist patients rose about 4% from $4,622 in 2011 to $4,823 in 2012. Average costs for orthodontist patients fell about 22% from $6,945 in 2011 to $ 5,411 in 2012. Patients on the East Coast (New York and Florida) paid about twice as much as patients in the West (Colorado and California).

Although lower costs in the West are the likely cause for the average decrease seen by orthodontists, the decrease raises the question of whether or not Invisalign® invisible braces are still profitable.

Earlier this year, TWD reported on research findings presented at this year’s American Association for Dental Research annual meeting. They concluded that Invisalign® is more profitable than conventional braces — even though materials cost more, patients need fewer and shorter visits for Invisalign® treatments. Orthodontists who qualify for the appliance maker’s volume discount for lab fees fare even better.

“These research findings present an opportunity for dentists and orthodontists to increase their practice profits,” observed Jim Du Molin, TWD Editor in Chief and founder of Internet Dental Alliance, Inc. (IDA). “IDA’s New Patient Marketing Machine™ is designed for exactly this kind of situation. Doctors can set up a targeted lead generation campaign within minutes to increase their Invisalign® cases, and fill their appointments with the exact kinds of patients they want.”

As an example, an IDA New Patient Marketing Machine™ lead generation system optimized for Invisalign® would includes a listing in IDA’s 1stBraces.com Dental Directory, and a website or Portal with web pages filled with pre-written content on topics designed to attract relevant services such as orthodontist, dental braces, adult braces, etc.

“This research shows that doctors can have more control over their time and income when they fill their practices with high-value patients that fit their clinical skills,” says Jim Du Molin.

About TheWealthyDentist.com

Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America’s largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites.

TWD Survey Says Dental Marketing With Phone Book Ads Still Works For Some Practices

Dental marketing blog TheWealthyDentist.com (TWD) conducted a recent survey finding that 62% of doctors who responded still get some patients from the Yellow Pages. In a different survey, TWD reported that although 53% of dentists still include the Yellow Pages in their marketing budgets, the amount is decreasing every year. The Yellow Pages dental marketing is most effective for dental practices located in small towns or that serve Baby Boomer patients.

“I personally use the phone book, but not as much as I used to. For our business, though, we still get patients from the phone book, but the numbers have certainly gone down over the past few years,” said one Ohio prosthodontist who responded to the survey. “As a result, we keep shrinking our phone book advertising and now just have it as a few lines in the book rather than a display ad. Doing so doesn’t seem to have affected our total new patient numbers and we are saving a lot of money!”

Several dentists participating in the survey observed that the effectiveness of using the phone book for dental advertising depends on local market demographics. In places where the population is predominately older or where smart phone use doesn’t yet predominate, Yellow Pages advertising may still be a useful tool.

“The key to success in phone book marketing is to have a professionally designed ad that is one size bigger than your nearest geographic competitor,” says Jim Du Molin, Editor-in-Chief of The Wealthy Dentist and founder of dental marketing resource Internet Dental Alliance. “A successful phone book marketing strategy is defined as one that generates more net income from your ad than it costs to place the ad. If every time you hand someone one dollar, they give you back three dollars, you’re ahead of the game!”

About TheWealthyDentist.com

Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America’s largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.

Cosmetic Dentistry: Dental Marketing Blog TheWealthyDentist.com Surveys Dentists About Board Certification

Dental marketing blog TheWealthyDentist.com (TWD) conducted a survey recently asking dentists whether or not cosmetic dentistry should be recognized by the American Dental Association (ADA) as its own specialty. The results? Most dentists (89% of those who responded) don’t think the ADA needs to Board-certify cosmetic dentists.

However, dental marketing expert and TWD managing editor Jim Du Molin cautions that relying too heavily on promoting cosmetic dentistry services has its risks. “Personally, I don’t think that presenting yourself as primarily a cosmetic dentist is the best marketing strategy for the vast majority of the dental marketing community,” says Du Molin. “This is even truer in recessionary times when energy and food costs are on the rise. We have to remember that most of modern dentistry is discretionary. When consumers are unsure of the economy, cosmetic dentistry will be hit the hardest.”

Opinions among doctors varied based on dental practice locations. While 100% of rural dentists were against Board Certification for the practice of cosmetic dentistry, 8% of suburban and 19% of urban dentists were in favor of ADA Certification.

One explanation for the different responses was that urban dentists have access to more patients looking specifically for dental veneers, porcelain crowns, tooth bonding, and other cosmetic dentistry services. Certification could give many of them a competitive edge, whereas rural practices tend to treat patients with a wider variety of dental needs. Urban dentists also have easier access to the kinds of educational classes that would be required for certification.

“I can only think of about 10 cosmetic dentists split between New York, Los Angeles, Las Vegas and Seattle who can consistently pull off a 100 % cosmetic practice — and they spend most of their time teaching courses and working on other doctors and their spouses,” adds Du Molin.

About TheWealthyDentist.com

Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been helping dentists improve their dental practice marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America’s largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.

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