Like many other small business owners, dentists are trying to figure out how social media can be effectively used to find new patients. Dental marketing blog TheWealthyDentist.com (TWD) ran a survey to find out what’s working for dentists and what’s not.
The article also points out that dental websites are now required tools for successful marketing, and that social networking has now become so common place that it’s becoming a requirement, too. The common stumbling block that dentists and other small businesses face is that there are so many social networking sites to choose from, and selecting the best online social venue is a confusing process.
In addition to knowing which social channels will connect with the most prospective new patients, dentists also find it challenging to come up with content that is effective for lead generation. The TWD article offers suggestions that span a range of topics from posting about personal interests and involvement in community activities, to promoting specials for dental services.
“Consumer behavior has changed dramatically over the past few years, especially with the growth of social networking sites like Facebook,” explains Jim Du Molin, dental marketing guru, Editor in Chief of The Wealthy Dentist, and founder of Internet Dental Alliance, Inc. “Almost everyone seems to have a Facebook account to keep in touch with friends and family. Since dentists can have a Facebook page for their practice that connects with their main dental website, that’s a good place to start.”
The post reminds dentists that many other small business owners also find it challenging to implement social media plans that actually result in generating new leads – it’s a sign of the times. However, it can be approached in a way similar to other dental marketing campaigns by planning, testing and making adjustments to find the methods that work best for each individual business owner.
“Social networking is not a magic button that automatically produces new patients,” adds Du Molin. “It’s another available online marketing tool that takes some experimentation to find what works best for your practice.”
Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been publishing dental marketing tips, and helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America’s largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.