Dental Websites for New Patient Leads (Video)

Dental practice marketing with internet videoDental marketing online is all about having a website that has good visibility.  It’s hard to get new patients if they can’t find you on the internet!

So a dental practice website that generates leads has to be search engine optimized so new patients can find it.

“The majority of our big cases the past few years have come from the internet,” said a Minnesota dentist.

“Our online visibility is good. I get a lot of patients through the internet,” said a California oral surgeon. “You can’t get complacent and must be on top of things; it’s ever-changing.”

Jim and Julie discuss the results of our survey asking dentists if they are satisfied with their dental practice’s online visibility.

In this survey, three out of 10 dentists said that it’s not easy enough for patients to find their dental websites.
Only 22% are satisfied with their internet visibility, saying it’s easy for new and current patients to find them online.

Half of the doctors in this survey said they’d like to improve their dental website search engine results placement.

It all comes down to search engines and SEO. If your dental practice website isn’t showing up on Google, you’re missing out on new patients.

“I am never satisfied. It takes constant work,” said a Missouri dental professional. “I am hopeful that I will get so busy that I can afford to delegate it. I do enjoy the game and play fairly well. If I was in a large market, though, there is no way I could handle it.”

“There are only two of us in town, so it’s easy to find me!” said a Texas dentist.

“Most prospects are willing to give their contact information but are not ready or willing to come in,” said a New York dentist. “The stronger the dental website encouraging appointments, the better the new patient lead.”

New patient leads are great – but you still need to convert the lead to an appointment.

Front desk team training makes all the difference — along with a dental marketing program that includes lead tracking and call recording, so doctors can monitor how effectively their team is converting leads to patients.

Lead Generation & Local Dental Marketing Now Easier With IDA New Patient Marketing Machine™ Programs

The goal of online dental marketing is to generate leads that convert into new dental patients.  The New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA) is a turnkey, customizable toolkit designed to create that influx of new high-value patients every month.

IDA’s New Patient Marketing Machine™ programs include dental websites (Portals), dynamic search engine optimization (SEO), automated lead tracking, mobile web pages, listings in online Dental Directories and much more. The programs are designed to make it easy for dentists to launch internet dental marketing campaigns centered on the specific types of patients they choose, and that match their clinical skills.  Doctors can select their primary focus area from more than 20 of the most in-demand and high-value dental services such as cosmetic dentistry, dentures, dental implants, orthodontics, wisdom teeth, etc.

To generate local leads, every page of each New Patient Portals (dental website) is automatically optimized for local search based on the dental practice address, and features geo-location data such as city name, ZIP code, county and state.  In addition, each page can target up to 5 more neighborhoods, towns, cities or local areas.  IDA’s unique LeadFire technology makes it possible to optimize hundreds of web pages with just a few clicks of the mouse.

“Online lead generation has become a major marketing strategy for doctors who want to grow their dental practice.  Many see an increase of 5 or 10 new patients every month – even up to 15 or 20,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru.  “The dental marketing plans we offer go far beyond providing a conventional website.  For example, the Web Portals are instantly customizable, and they provide market segmentation tools that allow dentists to strategically grow their practice!”

For extra local dental practice marketing, IDA’s Professional and Premium New Patient Marketing Machine™ packages provides dentists with help setting up their Google Plus Local pages.  A properly optimized Google Plus Local page adds another tool for finding new local patients.

About Internet Dental Alliance, Inc.

IDA is the largest provider of dental directories, websites for dentists and online dental marketing tools in North America.  In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing.  LeadFire technology allows doctors to begin generating new patient leads within minutes of set up.  It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with internet dental marketing services such as dental web design and other dental management advice and resources.


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