Increase Conversions With IDA’s Call Quality Review, Included In Dental Marketing Plans

The front desk team has a big impact on dental marketing lead conversion, according to TheWealthyDentist.com (TWD) – a respected authority among online dental marketing blogs. The TWD survey found that up to half of first time calls don’t convert into appointments, so Internet Dental Alliance, Inc. (IDA) includes video tutorials with its Professional and Premium New Patient Marketing Machine™ packages to solve the problem.

The Call Recording and Quality Review option is available to dentists via the Control Panel of the dental marketing websites, or Portals, that are at the center of their plan. When doctors opt to use the dedicated 800-number for call tracking, they are automatically set up to record all of the incoming calls.

“Over the past few decades, I’ve seen doctors spend literally tens of thousands of dollars on elaborate marketing strategies – then lose their investment due to lack of training, lack of systems, and lack follow-through by their front desk teams,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “Generating the high-value new patient lead is merely the first step. Converting that phone call into an appointment completes the process.”

IDA New Patient Portals are designed to attract patients that match the practice’s clinical skills, such as cosmetic dentistry, orthodontics, dentures, dental implants, gum disease, tooth whitening, sedation dentistry, etc. IDA’s LeadFire technology automatically optimizes the Portal’s web pages with keywords strategically selected to appeal to the practice’s target market.

The Portal’s layout, articles, videos and images are designed to encourage patient prospects to contact the dental office to set up an appointment. The Call Recording and Quality Review feature lets doctors monitor how well their team handles new patient calls to make training and coaching easier and more effective. IDA recommends letting the front desk team know that they’ll be recorded and getting their acknowledgement in writing.

“Integrating call quality review into front desk dental management can add up to 20 new patients per month to a dental practice. It’s one of our most frequently requested dental continuing education courses,” adds Du Molin.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.

Add 10 New Patients With New Dental Marketing Program From The Wealthy Dentist

The new dental marketing program from The Wealthy Dentist can add 10 new patients per month to dental practices. The “Internal Dental Marketing & Communications” program shows doctors how to establish an effective internal marketing system that’s designed to increase practice revenues. The full strategy, all the tools needed to train the dental team and all of the marketing materials are included and have been designed by a dental marketing expert with more than 25 years of dental management experience.

Internal marketing, also known as referral marketing, is a valuable tool for dentists with existing practices. However traditional internal marketing advice doesn’t go much beyond instructing dentists to ask their patients to refer family and friends. The results are predictably poor for a couple of reasons. First, since marketing doesn’t come easily to most dentists, they’re reluctant to ask. Second, not every patient’s family and friends are good fits for the dental practice. The Wealthy Dentist program solves these problems with videos, scripts and dozens of sample letters doctors and their teams can use to retain professional integrity and attract best-fit patients.

“Most dentists are warm and caring, but only a small fraction are extroverted enough to easily ask patients for referrals. That’s why we developed our 4-Phase Internal Dental Marketing & Communications Program,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance. “It’s designed to add up to 10 additional new patients a month to your practice… and many doctors do much better than that!”

The program shows dentists how to use repetition marketing to build internal marketing response rates. All of the materials dentists need to set up and manage an internal marketing system are provided, including an ROI (Return On Investment) calculator that helps doctors evaluate the system and plan future dental practice marketing campaigns.

About TheWealthyDentist.com

Jim Du Molin — Editor in Chief of TheWealthyDentist.com — has been giving hype-free dental marketing and practice management advice since 1985. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these dental continuing education courses to you for convenient viewing at home or in your office at a low cost, thanks to online technology.

Visit http://thewealthydentist.com/dental-marketing/internalmarketing.htm for details about “Internal Dental Marketing & Communications” and to purchase the four-phase program.

Dental Marketing Videos From The Wealthy Dentist: Front Desk Training To Increase Profits

A well-trained front desk team is an important factor in dental marketing. The Wealthy Dentist has a video series named “Turn Your Front Desk into an Outrageous Marketing Machine” that gives doctors powerful tools to increase profits from their practices. From phone scripts to video demonstrations to strategies, the program provides step-by-step training that front desk personnel can use to maximizes profits.

According to surveys done by The Wealthy Dentist, up to half of all new patients that call for information are lost because front desk staff doesn’t handle the call properly. That means there’s a big dental management opportunity to increase practice profits by improving call conversions at the front desk.

“Dentists who don’t train their front desk are throwing money away,” says Jim Du Molin, founder of Internet Dental Alliance and a dental practice marketing expert. “New patients are money in the bank… but dentists only get to cash that check if the lead turns into an actual, paying patient. The front desk needs to convert calls into patients. It’s up to dentists to give them the tools and training to do that — so we give dentists those tools!”

The Wealthy Dentist offers a catalogue of dental continuing education courses aimed at increasing profits. “Turn Your Front Desk into an Outrageous Marketing Machine” focuses on effective ways to increase dental practice profitability, and costs nothing to implement.

The video series topics include: Creating a Front Desk Marketing Machine — This first video helps dental teams analyze phone answering techniques with samples of good and bad phone handling scenarios.

New Patient Phone Scripts and Examples – This video supplies the team with step-by-step scripts to answer incoming calls and questions new patients are likely to ask.

Organizing Your Team for Maximum Profitability – This video introduces front desk job descriptions, and shows how dentists can follow through with their teams for maximum profitability.

The bonuses can be downloaded, and include various forms the dentists can edit to help organize front desk new patient work flow. There are also scripts for emergency callers and a general phone etiquette guide that’s good for establishing consistency and training new team members. All 3 video slideshows can be printed out and used for training and review.

About TheWealthyDentist.com

Jim Du Molin is Editor in Chief of TheWealthyDentist.com, and has been giving dental marketing advice since 1985. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these videos to you for convenient viewing at home or in your office at a low cost, thanks to online technology.

Visit http://thewealthydentist.com/dental-marketing/front-desk-marketing.htm for details about “Turn Your Front Desk into an Outrageous Marketing Machine” to get the three-part training.

Want To Attract High Value Patients? The Wealthy Dentist Dental Marketing Video Training Shows How

Dental marketing to increase practice profits the topic of a valuable video training program from The wealthy Dentist. “Maximize Your Dental Marketing and Target High-Value Patients” shows doctors exactly how to determine which types of dental patients to target, and which marketing methods to use. The two-part tutorial is available online for viewing anytime, any day.

Many dentists mistakenly think that in order to increase revenues from their practice, they need to get more patients. That’s partially true. But the mistake is in thinking that any kind of dentist marketing to get any kind of patients will create the same income results, regardless of the kinds of treatment they want. The truth is that some types of patients are more profitable than others – they’re called high-value patients.

“One size does NOT fit all when it comes to marketing,” says Jim Du Moline, founder of Internet Dental Alliance and an dental management expert. “Do you know the value of a new patient at your practice? Do you know which patient types are the most valuable to you? Implants, cosmetics, braces, sedation, general family? I’ll walk you through as part of this program.”

The “Maximize Your Dental Marketing and Target High-Value Patients” program is based on Jim Du Molin’s 25 years of experience as a dental practice marketing consultant. The program includes two video trainings on strategy that walk dentists through step-by-step. The bonus online software – with short video tutorial — lets dentist easily calculate the value of a new patient in the practice, plus short training video on how to use the software.

Rather than trying to find more patients, this training puts doctors in the position of increasing profits from fewer patients – and in a completely ethical way that’s in the best interest of the patients involved. Dentists will find that with a lower patient load, they actually have more time to spend providing high quality care without feeling pressured by time.

About TheWealthyDentist.com

Since 1985, Jim Du Molin — Editor in Chief of TheWealthyDentist.com — has been giving no-hype dental marketing and practice management advice. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these dental continuing education courses to you for convenient viewing at home or in your office at a low cost, thanks to online technology.

Visit http://thewealthydentist.com/dental-marketing/maximize-your-dental-marketing.htm for details about “Maximize Your Dental Marketing and Target High-Value Patients” and to get the two-part training.

Dental Marketing: How To Increase Case Acceptance By 25%

A new dental marketing tutorial from The Wealthy Dentist shows doctors an innovative way to increase profitability. The three-part video program titled “Case Presentation for Maximum Case Acceptance” features lessons on preparing for case presentation, how to handle financial arrangements, and how to improve case acceptance.

Part one of the dentist marketing program lays the groundwork for maximizing case acceptance by preparing the practice’s financial arrangement strategies. It shows dentists exactly how to increase collections percentage, how and when to use credit cards, and how to put financial arrangements in place for every treatment plan over a minimum amount (doctors choose their minimums based on their markets).

Part two shows successful case acceptance step-by-step, from the first phone call to handing off the patient to the financial coordinator. There’s also a short version for small scale services that don’t require a treatment plan. Part three answers questions about financing and insurance, and provides tactics for getting paid.

“Improving your case acceptance is one of the simplest ways to increase your practice’s profitability, and it’s a strategy that costs nothing to implement,” says dental management expert Jim Du Molin, Editor in Chief of TheWealthyDentist.com and founder of Internet Dental Alliance. “It’s all in how you do your case presentation, what financial options you offer, and how your financial coordinator presents these options to patients.”

Bonuses include several downloadable forms that make it easy to implement the video trainings. For team training, there are role-playing scripts for case presentation and financial arrangements. To facilitate payment, there are patient treatment forms for both insurance and non-insurance patients, along with credit card authorization forms for “Express Checkout”. Other forms detail the practice’s payment policies. And for doctors who choose to no longer accept insurance, there’s an editable letter to patients explaining the decision.

A downloadable printout of the slideshow and video transcripts are available to use for taking notes or to review the tutorial. All of the dental practice marketing videos can also be downloaded as MP3 files in case doctors want to listen while driving to work or exercising with the iPod.

About TheWealthyDentist.com

Editor in Chief of TheWealthyDentist.com Jim Du Molin has been giving no-hype dental marketing and practice management advice since 1985. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these dental continuing education courses to you for convenient viewing at home or in your office at a low cost, thanks to online technology.

Visit http://thewealthydentist.com/dental-marketing/case-presentation.htm for details about “Case Presentation for Maximum Case Acceptance” and to get the three-part training.

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