Botox From The Dentist: Good Idea Or Not? (Video)

Dental practice marketing with internet videoBotox is used in dentistry to treat TMJ (aka TMD, or temporomandibular joint disorder).

However, some dentists use it for cosmetic purposes. Botox injections are big business as a popular wrinkle removal treatment for people looking to combat the signs of aging.

We wanted to know what  doctors think about this trend, so we conducted a survey asking if dentists should provide Botox.

Jim Du Molin and Julie Frey report on dentists’ opinions of  the role of Botox in dental practices.

Of the dentists in this survey, one in four thinks this is not an appropriate role for dentists. Another 7% feel it should be done for therapeutic reasons only.

“Botox for TMD can be therapeutic. I am against dentists offering it for cosmetic purposes,” said a Minnesota dentist.

“I see it as a device to increase income rather than an admirable service,” said a Pennsylvania dentist.

However, 70% of our survey respondents see no problem with dentists offering Botox treatments and dermal fillers like Restylane.

“I have been teaching and doing this for over 7 years. Where else can one earn about $500 profit in under 5 minutes? Cosmetics pays,” said a New Jersey dentist.

“I don’t provide it in my office, but I don’t have a problem with a properly trained dentist providing the service. Heck, most dentists are better trained and have more knowledge about head and neck anatomy than most general physicians or staff at beauty salons providing Botox and other dermal fillers!” said an Ohio prosthodontist.

“I find Botox good for elderly patients who have a problem with drooling at night due to loss of muscle tone,” shared a Florida dentist. “I use 3-5 units of Botox injected in the muscle on the affected side and it helps to minimize the problem.”

“Do you know if states are going to prohibit this? I have invested in the training but have not bought the supplies,” said a Maryland dentist.

Jim predicts that demand for Botox is only going to grow, but offers these cautionary words for smart dental practice management: “You’ll definitely want to check with your state before you invest in becoming a dental Botox provider.”

Dentist Survey: Do You Offer Botox® Treatments At Your Practice?

Do you offer Botox at your dental practice?Botox® has clinical uses in a dental practice — for treating TMJ (temporomandibular joint disorder), or helping elderly patients relieve drooling that occurs due to loss of muscle tone.

In states where a dental license allows dentists to administer it for cosmetic purposes, Botox® patients can be a welcome addition to the practice’s cash flow.

One might easily argue that dermal fillers are not that far removed from smile design and other types of cosmetic dentistry.

“I think it is a purely personal decision as long as the training is there. It would be entirely appropriate in a highly cosmetic practice.” Texas dentist

We’ve conducted surveys on this topic in the past, and the results showed that 70% of respondents had no problem with dentists providing Botox® treatments.

We wanted an update, so we asked: Should dentists provide Botox® and dermal fillers?

Again, most of the doctors saw no problem with offering the treatments, but this time it was a smaller 55% majority.

Speaking for the minority,18% of our dentists survyed think Botox® is approprate only for therapeutic use, and 27% think providing dermal fillers is not an appropriate role for dentists.

We also asked: Do you offer Botox® or Restylane injections at your dental practice?

It’s not surprising that 27% responded that they do not and never will.

The rest of our dentists were split: 9% said they offer Botox® or Restylane injections and their patients love it; 27% said they would if state regulations allowed; and 37% said they don’t yet provide dermal fillers, but might someday.

The bottom line is — in states that allow it — offering Botox® comes down to a dental management decision.

“We know our way in and around the face better than most estheticians and are skilled with a syringe. I have offered it in my practice and not found it to be worth the investment of time and materials. Too many people look for the next Groupon.” Colorado dentist

Have you considered offering Botox® at your dental practice?

Dental Marketing Targets: Sleep Apnea, TMJ & Botox Patients

Best teeth whitening methodsWho do dentists target with their dental marketing? This survey found sleep apnea and TMJ/TMD patients were each targeted by half of responding dentists.

When it comes to the new cosmetic dentistry, we found that 5% of dentists offer cosmetic Botox, 11% offer therapeutic Botox treatment for TMJ treatment, and 14% offer Restylane or other dermal fillers.

“I do this very carefully because of the turf battles for Botox and Fillers. I market quietly and professionally in all areas by using education in the ads. Patients have a sense of entitlement, but in a heartbeat will pay cash for Botox… The Botox and fillers helps subsidize the practice to practice,” said one dentist. “I love providing this service too. No stress, reversible, pts love it and ask for it and pay in full the day of service.”

Read more: Targeted Dental Marketing: Sleep Apnea, TMJ, Botox & More Dental Patients

Dental Marketing: Cosmetic Injectables, A Smart Economic Move for Dentists?

Dentists offering injectablesDepending on the dentist surveyed, the use of injectables in the dental office is either not a part of general dentistry, a smart economic move, or something dentists can do very well.

To dentists who support offering injectables as part of their dental marketing, they see it merely as a natural extension of the cosmetic treatments that they already provide. To dentists who dislike the idea, injectables are just an invitation to a malpractice lawsuit.

One thing is for sure: Injectables have become one of the most popular cosmetic medical procedures in the United States. According to the American Society for Aesthetic Plastic Surgery, the number of non-surgical cosmetic treatments, such as injectables, has jumped 228% since 1997.

Who will fill the demand?

The Wealthy Dentist conducted a survey asking dentists if they have started administering injectable treatments such as BOTOX® and Dermal fillers for cosmetic reasons. 85% of the dentists surveyed responded, “No!” for a variety of reasons.

Here is what they had to say –

Not a part of dentistry…

“These procedures should not be done by a dentist.” (Indiana dentist)

“They’re cheesy and unprofessional!” (California prosthodontist)

“They’re not dental procedures. I don’t care if some dentists want to do them. I know one who does them and he says women can get their husbands to pay these bills from the dentist, but would be more scrutinizing about bills from a plastic surgeon.” (Illinois dentist)

“It’s not part of dentistry.” (California dentist)

A smart economic move …

“I think I will get myself trained to be able to expand my cosmetic dentistry packages.” (General dentist)

“Patients pay up front for a quick procedure with no insurance paperwork. What’s not to like?” (Florida dentist)

“A great way to see patients several times a year since these patients need regular touch-ups. It can be added to a treatment package with routine dental cleanings.” (Arizona dentist)

Something dentists can do very well…

“Of course! This is something we as dentists could do very well. However, in California the oral surgeons seem to have cornered the market, so to speak…keeping the generalists out.” (California dentist)

Dentists give more injections than any other healthcare professional, so why not?” (Nebraska dentist)

“Who’s more qualified than a dentist that is already injecting patients needing fillings, or more extensive work every single day?” (West Virginia dentist)

Just an invitation to a malpractice lawsuit …

“I don’t believe extra oral injectables are within the scope of my dental license. I believe it verges on malpractice.” (Nevada dentist)

“The liability is too high; I’d rather leave it to MD’s with higher coverage.” (Texas dentist)

“I’m not sure about the complications with state and the malpractice issues with injectables.” (California orthodontist)

What are your thoughts on dentists offering injectables?

To participate in future The Wealthy Dentist surveys, please sign up for our newsletter in the right sidebar.

Dental Botox: Should Dentists Offer Botox? (video)

Dental Botox: Should Dentists Offer Botox? (video)A The Wealthy Dentist survey found that 2 out of 3 dentists don’t have a problem with dentists offering cosmetic dental Botox®, Restylane or other dermal fillers to dental patients.

In many states, dentists have already been using Botox® to treat temporomandibular joint (TMJ) disorders and facial pain cases, but there is a rising tide of patients wanting to have cosmetic Botox® treatments and dermal fillers while getting their teeth cleaned, or whitened.

Some trained dentists have seen their dental practice revenue increase by over $100,000 a year by adding Botox® and dermal fillers to the treatments they offer their dental patients.

The most significant difference between general dentists and specialists responding to the survey was in how many are currently offering Botox® to their patients. Twice as many general dentists (17%) report that they offer Botox® as did specialists (9%).

Click on Play to see this short video and hear more of what dentists had to say about dentists offering Botox®  —

 

 
What do you think about dentists offering Botox®?

Disclaimer

© 2017, The Wealthy Dentist - Dental Marketing - All Rights Reserved - Dental Website Marketing Site Map

The Wealthy Dentist® - Contact by email - Privacy Policy

P.O. Box 1220, Tiburon, CA 94920

The material on this website is offered in conjunction with MasterPlan Alliance.

Copyright 2017 Du Molin & Du Molin, Inc. All rights reserved. If you would like to use material from this site, our reports, articles, training programs
or tutorials for use in any printed or electronic media, please ask permission first by email.