Jim Du Molin offers dental marketing news and dental practice management advice for dentists.
We asked dentists if they have been disappointed by dental peer review. Respondents were split on the issue; 47% reported having problems, while the remaining 53% had no issues with dental boards.
“I think it is a fair process to both the patient and the dentist,” commented one dentist. Another disagreed, saying, “The dentist is assumed guilty; it’s a witch hunt even if you are innocent.”
This Wealthy Dentist survey asked dentists if they feel that state dental boards unfairly restrict dental practice marketing.
Two out of three dentists said no – dental boards are just protecting the public’s best interest. But one out of three dentists was frustrated by the limitations dental boards put on advertising and other dental marketing efforts.
The purpose of state dental boards is to make sure that dentists stay in line both professionally, clinically and ethically. They make sure dental marketing stays in line too.
The Wealthy Dentist asked dentists if they feel that state dental boards unfairly restrict dental practice marketing. Two out of three dentists said no – dental boards are just protecting the public’s best interest. But one out of three dentists was frustrated by the limitations dental boards put on advertising and other dental marketing efforts.
Watch the Video to hear more of what dentists have to say –
What are your thoughts on state dental boards and dental marketing?
Dental peer review boards have disappointed half of dentists, this survey found. Remarkably, though 51% of general dentists reported problems with dental boards, only 14% of specialists did.
“Far better than getting involved in the judicial system!” opined an endodontist..
“As a peer reviewer, I have seen colleagues who have truly committed malpractice,” said a prosthodontist. “However, they are unwilling to admit their errors to find a peaceful resolution to the conflict with their patient. They would rather force the patient into litigation on the chance that the patient would not have the financial means to sue them.”
“I had a new patient to my practice who had 4 dental implants (2 per side) placed into the inferior alveloar nerve bilaterally, causing permanent numbness on her lower jaw on both sides,” said one dentist. “I immediately referred her to an oral surgeon who removed 2 tooth implants and was monitoring the other 2. The patient took the former dentist to peer review, and the dentist got off because peer review said there were worse things going on by other dentists!”
Read more: Dental Peer Review
The purpose of dental boards is to insure that dentists stay in line, both professionally, ethically and clinically. They also make sure that dentists’ advertising and dental marketing stays in line too.
Many states in the U.S. have restrictions on how dentists can advertise, market to, and incentivise dental patients for their dental practice.
The American Dental Association (ADA) offers its members guidelines on marketing and advertising ethics. “Statements shall be avoided which would… contain a material, objective representation, whether express or implied, that the advertised services are superior in quality to those of other dentists, if that representation is not subject to reasonable substantiation,” reads the organization’s official Code of Conduct. “Subjective statements about the quality of dental services can also raise ethical concerns.”
The Wealthy Dentist asked dentists if they feel that state dental boards unfairly restrict dental practice marketing. Two out of three dentists answered no – dental boards are just protecting the public’s best interest. But one out of three dentists are frustrated by the limitations dental boards put on advertising and other dental marketing efforts.
In today’s 24/7 Internet connected society, a dental practice that doesn’t market itself will most likely fail. “Dental boards are restricted from prohibiting advertising because it would be considered restraint of trade,” commented one prosthodontist. However, that is not to say the dental boards don’t try. Complained one Missouri dentist, “Our board is mostly made up of small minds from small towns who would like to return to the 19th century.”
To hear more of what dentists had to say about dental boards and dental marketing restrictions, Click on Play and watch the following short video —
To hear more of what dentists had to say about ( ), Click on Play to watch the following video–
Dentists, what are your thoughts on dental boards and dental marketing restrictions?
Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.
 |
|
|
 |
Setting Dental Fees for Maximum Case Acceptance
You deserve a raise! We offer strategies on how to set fees.
$10,000 a Month Chart Audit
Extract money from your files! Includes complete forms for conducting chart audits.
DIY Office Brochure
Create your own brochure with our video lesson, template, and pre-written content.
Practice Answering Machine
A proven marketing strategy for your practice answering machine.
Maximize Case Acceptance
Increase dental patient case acceptance by 25% or $125,000.
Maximize Your Marketing: Target High-Value Patients
Amp up your marketing and get the new patients you want.
Turn Your Front Desk into a Marketing Machine
Convert high-value new patient leads into dental appointments.
Structuring a Dental Associate Program
Learn how to convert your practice into cash at retirement.
Designing the $1,000,000 Dental Practice Sign
Signage is the #1 lowest-cost way to acquire new patients.
Internal Marketing & Communications
This core strategy targets your existing patients.
Doctor-to-Doctor Marketing
Generate referrals from other medical practitioners.
