Dentist Insists that Flossing Teeth Is a Waste of Time

Dentist Insists that Flossing Teeth Is a Waste of TimeDentist, Ellie Phillips, has written a tell-all oral health book, Kiss Your Dentist Goodbye, where she shares her oral care expertise and how anyone can achieve a “truly healthy mouth.”

And Phillips shares one controversial tip: She insists that flossing your teeth will do nothing to reduce the risk of tooth decay.

In 2004, a long-term study found that rinsing twice daily with an Antiseptic mouth-rinse like Listerine was as effective at reducing plaque and gingivitis as flossing once daily.

The results were published in the Journal of the American Dental Association (JADA).

Dr. Phillips supports this finding, arguing that rather than flossing, all dental patients need to do is use 3 different types of mouth rinses every day.

“As a liquid solution, Listerine Antiseptic easily flows into these hard to reach areas between teeth and with a microbial action kills the germs that cause plaque and gingivitis.” says Christine Charles, RDH Associate Director, Oral Care Clinical Research at Pfizer Consumer Healthcare and one of the leads for two studies comparing the effectiveness of Listerine Antiseptic and flossing.

Dr. Phillips specialty is preventive dental care and her life’s passion is to bring honest oral health education to dental patients. She is a member of the American Dental Association, the New York State Dental Association and the American Academy of Pediatric Dentists. She is a graduate of Eastman Dental Center, Rochester, NY with qualifications in pediatric and general dentistry. She is an honorary member of the Eastman Academy, University of London, England. Recently Dr. Phillips was the pediatric outpatient clinic director at the Eastman Dental Center and a faculty member at the University of Rochester.

She states, “I want patients to be able to access the truth about teeth. Health professionals should be tested (like a CPR test) on evidence-based study results that indicate many diagnostic methods are ineffective and that patients can actually “clean” their own teeth with the correct o-t-c- products and avoid treatments.”

“Today we are talking about National Health Care – be careful what you wish for! The UK has had free dental services for over sixty years – and the British are known for the worst teeth in the world. Why? The reason unfortunately lies in the fact that you will receive whatever treatment dentists are paid for.” Dr. Phillips continues, “In the UK, when I graduated, dentists were paid more to take out teeth and heavily fill them than do any preventive work. Many teenagers had dentures given to them as “wedding gifts”. Sadly there are serious general health complications from dental disease and tooth loss.” (Amazon)

Hmm… have you read Dr. Phillips book? What are your thoughts? Do you feel flossing is unnecessary? Could this somehow be a marketing play… for Big Pharma?

Here’s a video with Dr. Phillips explaining her technique –

For more on this story see: Is flossing your teeth a waste of time?

IDA Dental Marketing Websites: Dynamic SEO To Find More Local Patients

The new turnkey Portals (dental websites) from Internet Dental Alliance, Inc. (IDA) feature dynamic search engine optimization (SEO) using IDA’s proprietary LeadFire technology.  Dentists can launch a new Portal to generate geo-targeted leads to target specific local markets in less than 10 minutes.

dental practice marketing websitesTraditional dental advertising using phone books or newspapers doesn’t have the reach it once had, especially in suburbs, small cities or dense urban areas.  Online dental advertising such as Adwords or other pay per click (PPC) tactics can become quite expensive when competition for keywords is high, and the ads disappear if the campaigns are not funded on a frequent basis.  In contrast, IDA’s dynamic SEO   is at work generation leads throughout every month.  And each IDA dental marketing website is optimized with the name of a neighborhood, suburb or city, and is available to be seen 24/7 any time a prospective patient searches online for a dentist using that key geographical term

“Each new IDA New Patient Marketing Machine™ Portal is fully loaded with over 100 dynamic search engine optimized web pages,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. “Our proprietary LeadFire technology lets dentists target both geographic and dental treatment markets with just a few mouse clicks.”

Using their convenient online Control Panel, doctors can quickly customize their dental websites by choosing from a wide range of different types of web pages that feature profiles of their dental teams, dentist blogs, special offers, a patient Smile Gallery, dental office tours, etc.  IDA also maintains an online library of pre-written articles to stock their Portal’s information center with pages on consumer dental topics such as oral health, implant dentistry, veneers, children’s dental care, dentures, etc.  And all of these pages are automatically optimized for the markets chosen by the dentist.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists and dental directories.   Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012.  LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental management advice.

Dentists Work an Average of 35 Hours a Week

Dentists Work an Average of 35 Hours a WeekDentists spend their work time on two very different tasks: treating dental patients and attending to dental practice management.

How much time they spend on each of these tasks determines the number of hours dentists work each week.

The ADA reports that dentists work an average of 35 hours a week and another 3 hours managing their dental practice.

But for some dentists, the economic reality of the last four years has been a harsh wake-up call. “With the new economy, I needed to start opening on Fridays and take what I could get,” wrote one dentist in a The Wealthy Dentist survey.

Other dentists have been forced to reduce their hours as a result of the slow economy. “I’m working 3 days a week due to the recession,” sighed a Canadian dentist. “Hours are not as productive as before the financial crisis,” agreed an Oregon dentist. “Many who have lost their jobs and insurance want a ton of work done before the insurance goes away and want me to finance what the insurance doesn’t pay.”

To hear more of what dentists had to say about the hours they work, Click on Play to watch the following video –

 

How many hours a week are you working at your dental practice? Has it changed over the last four years?

Leave a comment and let us know.

10 Best Dental Marketing Articles for Dental Practice Marketing

10 Best Dental Marketing ArticlesTo help dentists discover the best dental marketing strategies by The Wealthy Dentist that helped dentists get more new dental patients, we’ve put together a list of the most popular marketing articles.

With so many ways to attract and engage new potential patients its difficult for dentists to know what will work and won’t work when it comes to dental practice marketing.

It is our sincere wish that the dental marketing ideas listed below motivate dentists to try at least one new marketing vector before the end of the year.

Here are 10 of our best dental marketing articles –

1. Dental Marketing: Facebook as an Effective Internet Marketing Tool
Effective dental marketing requires that dentists keep up a regular presence with dental patients in order to ensure success. Having a dental website, blog, newsletter, Google+ page and Facebook page are all important factors in keeping your dental practice in front of your dental patients.

2. Dental Marketing: Social Media For Dentists Explained
Social media is slowly being adapted by dentists looking to expand their dental marketing reach.
Marketing statistics company Hitwise reported that one in every eleven visits to Internet sites in the U.S. were to Facebook last month, with the site itself accounting for one in every five page views. But some dentists are hesitant to take part in this new “social media revolution” claiming that keeping up with the different social channels is confusing.

3. Email Is Still Effective as a Dental Marketing Channel
Email is still an effective dental marketing channel and there’s strong evidence to back this up.
An eMarketer report on May 2012 data from the CMO Council shows a significant majority of marketers worldwide (67%) rated email the most successful digital marketing vector. The Direct Marketing Association reports that the average email open rate for 2012 was up 2.6% over 2010, and the click-through rate was up 1.1% over the same time period.

4. Dental Marketing with Smile Cards
Word-of-mouth dental marketing—the spoken word carries great weight. The fact that one person believes something tends to convince another person that it must be true, else why would he/she have said it?  Strangely, word-of-mouth is the most neglected of all the forces at work in a dental marketing. Word-of-mouth has probably destroyed more dental practices and, conversely, made more practices successful than all the other forces in the marketplace put together.

5. Dental Marketing: 7 Ways To Turn Your Dental Office Into a Hot Marketing Machine
Dental marketing is more than just a geo-targeted, search engine optimized dental website and an effective email newsletter marketing plan. It also involves branding and an effective dental office display, which should begin before patients step inside your waiting room. Great dental office signage offers you the ability to speak to those potential patients when your practice is closed.

6. Dental Marketing: How To Set Up Google Alerts for Your Dental Practice
Using Google Alerts is a quick and easy way to monitor your name and dental practice name online. Google Alerts is an online content detection and notification service that automatically notifies users of this service when new content appears online that matches a specific set of search terms. With Google Local using review links from third party sources and Yelp merging their data with Bing, it’s more important than ever for dentists to keep track of what is being said about them or their dental practice online.

7. Dentists: Are Smartphones a Part of Your Dental Marketing Plan?
Dentists, is mobile phone marketing part of your dental marketing plan? Because it should be! Nielsenwire, the leader in measurement and information, just released their March 2012 stats on U.S. mobile subscribers who own smartphones. Smartphone usage is up from 47.8 percent in December 2011 to 50.4 percent in March. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.

8. 7 Dental Marketing Mistakes Dentists Make
Dental marketing for your practice can be the answer to obtaining more new dental patients, if you use dental marketing tools correctly. In the past, many dentists relied solely on their good reputations to attract new patients over utilizing proven business marketing strategies. That was before patients began paying more out of pocket for dental treatments and started using the Internet to research dental care costs and services.

9. Can Popular Social Media Site Pinterest be Used for Dental Marketing?
We can hear dentists groaning now, “Please, not another social media site to integrate with my dental marketing plan!” But only having a dental website isn’t enough anymore, especially if that dental website isn’t geo-targeted and isn’t up-to-date with the latest dental keyword phrases. A modern dental practice must maintain an active, keyword rich website, a dental practice Facebook page, and a Google Plus page, and it also helps to post some dental demonstration videos on YouTube

10. Dental Marketing: The 3 Elements to Successful Radio Advertising
Radio can’t sell everything. But for dental marketing, we know it can sell high-end dentistry. Any dental advertiser who says, “radio doesn’t work,” used it wrong. The simplest-sounding commercial often out-produces the slick polished spot with the smooth voice and the professional jingle. Don’t take your eye off the ball here. It’s not important that your staff, friends, and family all like your new commercial.

Do you have a favorite dental marketing strategy that you would like to share? Let us know in the comments.

IDA Integrates Dental Marketing Websites With Facebook For Multi-Site Plans

Dental marketing with FacebookInternet Dental Alliance, Inc. (IDA) now includes Facebook integration with its new Professional and Premium level dental marketing plans. Facebook is the internet’s second most visited website, with millions of daily users. For many of them, it’s the only website they visit on a regular basis, so it makes sense for dentists to include it in their lead generation and dental practice marketing campaigns.

“We designed the Facebook tabs to integrate easily with your Portal’s web pages,” says Jim Du Molin, dental marketing consultant and founder of Internet Dental Alliance, Inc. “We know that most dentists are too busy treating patients to keep up with the constant changes on Facebook, so we take care of the dental marketing on Facebook for you!”

With the Pro and Premium packages of IDA’s New Patient Marketing Machine™, dentists can promote their practices and collect lead information right on their Facebook page in addition to their dental websites. IDA designed the Facebook tabs so that prospective patients can learn about the practice’s services and doctors, set an appointment, and even use an interactive map to find the office right on the Facebook page.

IDA’s New Patient Marketing Machine™ packages are available in packages designed to fit the needs of most practices – from individual dentists who are new to online marketing, to practices with multiple doctors or locations and lots of online experience. All packages include dynamic search engine optimization, lead and call tracking, and listings in IDA’s online dental directory network.

The Starter package has one Portal and basic tools for social media, video and mobile marketing. The Professional and Premium packages have multiple Portals to maximize dental advertising for more than one clinical skill. In addition to the upgraded Facebook pages that have been previously mentioned, they include a 12 month subscription to IDA’s Premium Video Library, and upgraded interactive mobile website applications. Bonus tutorials are also included on various internal marketing strategies doctors and their teams can use to increase conversions.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and provides customized dental office marketing.

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