Cosmetic Dentistry Is Dentists’ Favorite Treatment Option

Dental Implants & Sedation Dentistry Are Also Popular

Dental Survey ResultsIn our most recent survey, we asked dentists about their favorite treatment options. Cosmetic dentistry was the clear winner, pulling in over one-third of the total vote (and one-half of he general dentist vote). Dental implants were the runner-up.

There were distinct differences between general dentists and specialists. While nearly half of general dentists favored cosmetic dentistry, only 16% of specialists did. Among specialists, dental implants were the favorite treatment option.

There were also notable differences between urban and rural dentists. Rural dentists were significantly more likely to vote for cosmetic dentistry as their favorite option. While Invisalign was preferred by one-quarter of urban dentists, no rural dentists reported feeling the same way.

Here are some other treatment options dentists like:

  • “Lasers.” (Maryland dentist)
  • “Periodontal plastic surgery.” (Arizona periodontist)
  • “Amalgam.” (North Carolina dentist)
  • “Conventional orthodontics.” (Michigan dentist)
  • “Third molars.” (New York dentist)
  • “Crowns and bridges.” (Canada dentist)
  • “Reconstructive dentistry.” (Kentucky dentist)
  • “Endodontics.” (Canada dentist)
  • “TMD.” (Michigan dentist)
  • “Smile makeovers.” (Cosmetic dentist)

Post your comments or read the complete dental treatment options survey results…

How to Become Recognized as THE Cosmetic Dentist: Part 5

Dr Silverman: How to Become Recognized as THE Cosmetic Dentist in Your Community Last week, I shared with you the fourth step in this series: How to Become Recognized as THE Cosmetic Dentist in Your Community Part 4: Effective Use of a Smile Analysis Form.

Now that you understand how to utilize the information gained in your Smile Analysis Form, you might be wondering, “What’s next?”

You’ve likely heard the expression, “Image is everything.” Well, this is especially true in a cosmetic-focused dental practice. What your office looks like sends a message to your patients about the type of cosmetic dentist you are.

Realistically, we all know that the office atmosphere has nothing to do with the level of clinical skills, however it’s the patients’ perception that matters the most. That perception could inevitably influence their decision of accepting cosmetic treatment.

Step 4: MOTIVATING OFFICE DÉCOR

What type of artwork, posters or other silent motivational tools relating to cosmetic dentistry do you have in your office? Are they of smiling, happy folks who project self-confidence? Do you have a few before/after posters that demonstrate dramatic smile transformations?

Even upscale offices can place effective materials that help educate and distinguish the cosmetic component of your dental practice without impacting the overall appearance of your office.

My suggestion: If you are married to your artwork and do not want to make any changes, let’s look at augmenting what you have. When you send me a few photos of your reception area in jpeg format that I previously offered (in Step 1) make sure I can see the artwork and where you may have some barren wall space.

While we do not want to have clutter, we may want to look at creating a Smile Wall that silently motivates your patients.

Below is an example how you can create your own Smile Wall if space is a premium —

create your own Smile Wall

LifeLike Veneers™ performed by Dr Harvey Silverman, Beachwood, OH

 

Another example is from Dr Mireya Ortega, a very talented dentist from Lake Tahoe, CA. Dr Ortega had me visit her office and do a Cosmetic Dentistry Boot Camp Program for her practice because she wanted to take her cosmetic practice to the next level.

After our Boot Camp Program one of the many things she did was to slightly modify her office décor. She started with one poster photographed during the hands-on training component at Boot Camp (see below) and ultimately created her own Smile Wall —

 

Dr Mireya Ortega Smile Wall

Dr. Mireya Ortega Smile Wall

 

One word of caution: Creating a Smile Wall will be most beneficial when you use these tools as a spring board to power educate your patients about how recent advances in technology can benefit them. Please review the articles I have published in Dental Products Report or in Dentistry Today if you care to learn more about how you might accomplish that goal.

In the next edition of How To Become Recognized As THE Cosmetic Dentist In Your Community Part 6:

Step 5: WHO’S YOUR SMILE CONSULTANT?

About the author:

Dr  Harvey Silverman Dr. Harvey Silverman has successfully coached dentists on how to take their cosmetic dentistry practice to the next level since 1984. If you want information on how the Silverman Institute’s Cosmetic Dentistry Boot Camp Program can take your cosmetic practice to the next level, contact Dr Silverman at (216) 256-4599 or e-mail him at [email protected]

Dr Silverman is the author of Best Cosmetic Dentistry Practices in Dental Products Report as well as Silverman On Smiles in Dentistry Today and is the inventor of the LifeLike Veneer System™ and the EasySmile Tooth Whitening System™ that will be available to dentists in 2012.

Dental Botox is Big Business These Days (video)

Americans spent $1.9 billion on injectable procedures in 2010. Botox™ is big business these days and some dentists are getting in on the action by offering cosmetic Botox™ for their dental patients.

One dentist told The Wealthy Dentist, “I want to do Botox™. I don’t know why we have not started earlier. Who better to give injections than a dentist? We do it all day long. We have great touch. It is a great add-on to all the cosmetics we do!”

In this TWD survey, we asked dentists if cosmetic dentists should offer non-dental cosmetic treatments, such as Botox™ injections.

Click on Play to hear how dentists responded to this dental survey question –

Three-Fourths of Dentists Happy with Dental Lasers

Half of Dentists with Lasers Offer Facial/Cosmetic Treatments

In this survey, three out of four dentists who have purchased a dental laser said they have been satisfied with their purchase. Only 25% have been disappointed by the performance of their dental laser.

Lasers can be used on more than just teeth and gums; they can also be used for facial cosmetic treatments.

Of dentists who have a laser, half of them report that they offer such cosmetic skin services. The other half do not use their lasers in that manner.

Urban dentists in this survey were a lot more likely to be satisfied with their laser purchases than were their rural and suburban colleagues.

This may be because urban dentists are far more likely to use their lasers for facial/cosmetic purposes. Two of three urban dentists use their lasers for facial treatments. One out of two suburban dentists do. Only one in three rural dentists does.

Some dentists really love their lasers, while others are distinctly unimpressed.

  • “Once you do laser dentistry, nothing else compares!” (California dentist)
  • “Overrated and too costly….” (California dentist)
  • “I would like to purchase one for cosmetic/facial purposes too. Especially hair removal.” (Minnesota dentist)
  • “If lasers are so ‘in vogue’ in periodontics, why is it dentists, not periodontists, who are buying lasers?” (Florida dentist)
  • “I have no need for a laser. A scalpel and electrosurge work just great.” (California dental implantologist)
  • “One of the best purchases ever for an orthodontist.” (Michigan orthodontist)
  • “Not the cost benefit I thought I’d get. Very high maintenance costs.” (Wisconsin dentist)

Read the complete dental laser satisfaction survey results, or post your own comments on dental lasers

Convincing the Cosmetic Patient

Aesthetic consultant Catherine Maley Successful Aesthetic Patient Consultations
By Catherine Maley, MBA

It’s imperative to know what your patients want, what they think about you and your staff, and how to set expectations for the greatest amount of patient satisfaction. So I decided to research aesthetic patient consumers personally to learn, first-hand, what they were looking for when searching for an office and physician to perform cosmetic enhancements.

Know Your Target Patient

The 75 aesthetic patients I interviewed had had both surgical and non-surgical cosmetic procedures. The median age was 44 years old. Respondents were 97% were female and were located throughout the US.

My objective was to determine trends and commonalities. Here are some of my findings:

  • The main reason both genders were considering cosmetic procedures was to feel better about themselves and improve their looks.
  • 90% of the time, confidence in the physician’s ability and staff interaction were more important than price.
  • 86% of them referred at least two other people to that practice.
  • 40% researched their procedure on the Internet ahead of time so they felt well-informed.
  • 75% went for multiple consultations before making a decision.
  • 80% felt they knew what to expect from having watched Extreme Makeover, Dr. 90210 and live surgeries and treatments on TV.
  • Long waiting times were a recurring complaint .

Variation Among Aesthetic Patients

While the data was interesting, it was also apparent that I could not generalize about patient relations. This is especially true as pertains to people’s preferences; everybody is so different and their perceptions are so varied. For example:

  • While some thought an aesthetically gorgeous office indicated pride and success, others found it was over the top and intimidating.
  • While some thought the doctors did not spend enough time with them and felt rushed, other patients thought too much time with the doctor made them wonder why the doctor wasn’t busier.
  • While some thought the physician thoroughly explained the various procedures available, others felt oversold and confused with so many options presented to them at one time.

The Deciding Factor

Probing further, I asked patients the bottom-line question: why did they choose that particular physician over the others?

The consistent answer, over and over, was that the aesthetic patient felt a “connection” with that physician. Their “gut feeling” or intuition was telling them this was the right physician for them. They had developed rapport. They trusted that particular physician to understand them and give them the best possible result.

Aesthetic patientsCatherine Maley, MBA, is the author of Your Aesthetic Practice: A Complete Guide: What Your Patients Are Saying. As a speaker and consultant, she helps doctors market themselves to cosmetic patients. For free tips, resources and strategies, visit Cosmetic Image Marketing or give Catherine a call at (877) 339-8833.

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