Is Tooth Whitening a Gateway to Cosmetic Dentistry? (VIDEO)

In recent years, teeth whitening has become increasingly popular.

But in this survey, dentists indicated that over half of those patients do not go on to have additional cosmetic dentistry. Two out of three dentists reported a conversion rate of less than 40%.

Read more: Dental Makeovers May Start with Teeth Whitening

Dental Care Reform: Senate To Require Dental Veneers

Cosmetic Dentistry USA: dental veneers for all AmericansIn an unexpected bipartisan move, Democratic and Republican senators will announce on April 1st that they will supplement the health care reform bill with a comprehensive reform of dental care in the USA.

“Americans are typically considered to have perfect teeth,” said Senator McGrin (R-CA) at a press conference Tuesday. “What is at stake is nothing less than our country’s international reputation.”

“We will do whatever it takes to stay #1 in the world,” agreed Senator Smilestein (D-NY), also speaking at the press conference. “Our plan will guarantee dental veneers for every man, woman and child in the US.”

Under the proposed plan, dental veneers would become mandatory for all Americans in 2014.

Well-known for having a perfect smile himself, President Barack Obama is expected to support the bill.

Cosmetic dentistry is a right!” declared Sen. McGrin. “For too long, dental makeovers have been limited to those who can afford them. It’s simply not fair. Mandatory veneers will level the playing field, teeth-wise.”

Those who have had braces or who have naturally perfect teeth may be able to apply for a special waiver. However, these individuals would be required to undergo yearly exams from a cosmetic dentist. At the first sign of decay or yellow teeth, porcelain veneers would be immediately required.

But not everyone is thrilled with the new legislation. In fact, Tea Party conservatives and ACLU liberals have joined forces to protest the bill. “Requiring cosmetic dentistry is un-American,” declared Glenn Beck of Fox News. “I can’t believe I’m saying this, but I completely agree with Glenn Beck,” replied the president of the ACLU.

“Who is going to pay for universal cosmetic dentistry?” asked Beck. “The Congressional Budget Office has projected that mandatory veneers or lumineers for all Americans will cost the country half a trillion dollars over the next five years. High-income Americans are taxed enough already. And don’t think that higher taxes to pay for this will be limited to people in the upper income brackets. You’re going to see tax increases for middle-income Americans also, if this goes through.”

While the National Dental Organization supports the measure, opponents have loudly challenged the measure. “What’s next?!? Dental implants and dentures for children? Braces for seniors?” demanded one protester. “Why should fat-cat dentists get a special break?”

James Du Molin, president of dental website, replied, “Dentists, like other small business owners, are the backbone of our economy. Why are we bailing out banks and other megacorporations? It’s small businesses, like the privately-owned dental office, that create 80% of the new jobs in America.”

Overall, Senators McGrin and Smilestein remain unfazed. “Government-sponsored veneers are the perfect blend of socialism and capitalism,” said Sen. Smilestein. “We’re confident that this solution will satisfy everyone… and cement America’s position of having the best-looking teeth in the world!”

How to Become Recognized as THE Cosmetic Dentist: Part 6

How to Become Recognized as THE Cosmetic DentistIn the past several weeks, I have had the opportunity to share with you the 5 dental marketing steps to help you achieve the goal of becoming recognized as the cosmetic dentist in your community.

By now you understand that one of the essential components to accomplishing this starts with fine-tuning your cosmetic dentistry patient education skills in your office.

Why is this one of the critical elements in becoming recognized as the cosmetic dentist in your community? You have undoubtedly heard that a house has to be built on a firm foundation. Your cosmetic house has to be built upon a firm foundation as well. You can do this by staying current with CE courses on cosmetic dentistry and developing outstanding technical sills to build that foundation.

However, avoid a common mistake what some of our colleagues make. Don’t assume patients know that you have the ability to solve their cosmetic dental issues with affordable, non-invasive (when appropriate) procedures.

Most patients simply do not know.

Therefore, compliment your technical skill set with a no-selling patient education program that clearly defines to your patients how they, too, can benefit from these same day non-invasive procedures. Here’s how that can be accomplished. The final step in this process that I would like to share with you has to do with role definition.


Do you have a team member that you have designated as your Smile Consultant? Who is your patient advocate that you consider to be your best patient educator/motivator in your office?

This is the individual who will share with your patients the advantages/liabilities of some of the cosmetic services your patient might be interested in. While your designated Smile Consultant will never diagnose, he/she can inform, educate and motivate patients about the possibilities that may solve their smile problem.

After your patient has filled out a Smile Enhancement Form your Smile Consultant will review what changes your patient hopes to have done. However during the conversation with your patient your Smile Consultant should provide a disclaimer by saying something similar to the following, “I hope that the doctor determines you are a candidate for this procedure. If you are I know you will be thrilled with the results.”

Needless to say this statement must be based upon sincere feelings.

If you do not have a Smile Consultant right now, don’t worry. Most dental practices do not. However, if you want to create a cosmetically focused dental practice or take your existing cosmetic practice to the next level, training a team member as your Smile Consultant is essential in differentiating your practice as one of the premier cosmetic practices in your community.  As part of our Boot Camp program we can also do that for you.

My suggestion: Which team member has a passion about cosmetic dentistry in your practice?

They are your spark plug – the individual who can become a truly effective Smile Consultant. In all of the Boot Camp programs I have always promised the dentist and the entire team that there will never be any selling when you talk to your patients about cosmetic dentistry.

The good news is that there never is any selling. Your Smile Consultant will therefore NOT be a sales person. The Silverman Institute’s Smile Consultant™ program teaches your designated spark plug (and all Team members as well) how to effectively use the Power Triad that was described at the introduction of this series – and in essence, all team members can become Smile Consultants.

We even have a Smile Consultant Certification Program developed for that purpose. So rest assured, no one will ever sell anything – and best yet, using professional, no-selling strategies, your results will be spectacular!

Think of all of the cosmetic dental marketing opportunities that exist in your office from the articles written in this series about the impact you can have using the 80% Rule. And we have not even left the reception area! By now you can hopefully sense how much interest/demand can be generated for your cosmetic services if you truly want to learn how to take your cosmetic practice to the next level.

Cosmetic dentistry is one of the few services that we offer patients that they truly want to have done. It also leads to other tangible benefits. Patients typically take better care of themselves including enhanced oral health. The New Year is just around the corner.

Set aside a plan on how you can offer your patients the optimum in aesthetic dentistry that can truly benefit them.

Remember that without a plan you may be disappointed with a lack of results. Worse yet, your patients will not benefit from your services that can have a positive impact on their self-confidence and their lives.

I hope that the suggestions that I have offered during the past six articles will help you take your cosmetic practice and dental marketing to the next level in the coming year. If I can be of any further assistance to you please do not hesitate to contact me at

I look forward to helping you accomplish that goal!

About the author:

Dr  Harvey Silverman Dr. Harvey Silverman has successfully coached dentists on how to take their cosmetic dentistry practice to the next level since 1984. If you want information on how the Silverman Institute’s Cosmetic Dentistry Boot Camp Program can take your cosmetic practice to the next level, contact Dr Silverman at (216) 256-4599 or e-mail him at

Dr Silverman is the author of Best Cosmetic Dentistry Practices in Dental Products Report as well as Silverman On Smiles in Dentistry Today and is the inventor of the LifeLike Veneer System™ and the EasySmile Tooth Whitening System™ that will be available to dentists in 2012.

Dentists: Has Tooth Whitening Gone Too Far? (video)

tooth whitening gone too farTooth whitening treatments have become one of the most frequently performed cosmetic dental services.

According to the American Academy of Cosmetic Dentistry, Americans spend more than $1.4 billion on over-the-counter teeth whitening products.

But has the quest for blindingly white teeth gone too far?

One prosthodontist complained to The Wealthy Dentist, “Too many people have the Regis Philbin look: teeth that are too big and too white that look fake!”

In the following survey video we asked dentists about the subject of tooth whitening and here’s what they had to say –

What do you think? Has tooth whitening gone too far?

Non-Dentist Teeth Whitening: Did Dental Board Overstep Its Bounds?

Non-Dentist Teeth Whitening: Did Dental Board Overstep Its Bounds?In North Carolina, the State Board of Dental Examiners has to stop telling non-dentists that it is illegal to provide teeth-whitening products or services in their state.

In a unanimous opinion and final order issued by the Federal Trade Commission, it was determined that the North Carolina State Board of Dental Examiners acted illegally when they pushed to bar non-dentist providers of teeth-whitening products and services from selling their products to consumers in North Carolina, as reported in the Wall Street Journal.

The original complaint stems from the dental board sending dozens of letters telling non-dentist teeth-whitening providers that they were practicing dentistry illegally and ordered them to stop. According to the WSJ, the board also allegedly threatened non-dentists who were considering opening teeth-whitening businesses. The board also sent letters to mall owners and property management companies urging them not to lease space to non-dentist teeth-whitening providers.

The final order upholds an initial decision by Chief Administrative Law Judge D. Michael Chappell in July and adopts Chappell’s order with minor changes.

To read the full story see: FTC: N.C. Dental Board Thwarted Teeth-Whitening Competition


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