Teeth Whitening Makes List for Back-to-School Shopping

Teeth whitening for back to schoolA new report indicates that 18% of parents say that they plan to get tooth whitening for their teen as part of going back to school.

The survey, by American Express, also apparently found that 9% of parents would be willing to pay for their kids' tattoos (yes, really!).

Teens tend to have naturally white teeth, so their passion for teeth bleaching might seem unusual… until, of course, you remember that they're teenagers. (And tooth whitening is certainly cheaper than braces…)

Read more: Back-to-school checklist: Whiter teeth & tattoos

Are Celebrity Cosmetic Dentists Good Dental Marketing for Dentistry? (video)

When reality TV started showcasing dental makeovers, the general public began looking into cosmetic dentistry to give themselves that perfect Hollywood smile.

Cosmetic dentistry has become hugely popular and celebrity cosmetic dentists have made sure it stays that way by offering more dental makeovers on TV.

“The end product for many of them looks like dentures!” complained on Texas dental marketer.

Watch the following video to hear what dentists have to say about celebrity cosmetic dentists –

What are your thoughts on celebrity cosmetic dentists?

Cosmetic Dentistry Tops The List As Most Popular Dental Practice Service (Video)

Dental practice marketing with internet videoIn addition to family and general dentistry, most dental practices provide additional types of dentistry.

Dental implants, cosmetic dentistry, and braces are some of the many services dentists offer.

“We offer a very wide range of services for a general dentist: Invisalign, sedation dentistry, dental implant placement & restoration, CEREC, most Endo, Perio, and Oral Surgery. Without this broad offering, we would be doing much worse financially,” said a Minnesota dentist.

“More than half of our practice is dental implants now,” said a California dentist.

We conducted a survey asking dentists which services their dental practice offers.

Jim Du Molin and Julie Frey discuss the vareity of services that dentists offer:

What are the most popular dental services offered?

Besides general and family dentistry, cosmetic dentistry is number one. In fact, 86% of dentists responding to this survey offer cosmetic treatment.

Over 70% of dentists also mentioned tooth whitening, dental implants and crowns, dentures, and children’s dentistry.

Over half of dentist respondents also offer root canal therapy and treat gum disease.

What types of dentistry are less commonly offered?

Just under half of respondents mentioned TMJ, Invisalign, and wisdom teeth. Only one in three offers sedation dentistry, and one in four provide orthodontics or treat sleep apnea.

It’s important that dentists consider the types of treatment they offer when creating a dental marketing plan.

“In our litigious society it is better to refer anything that can be done better by a specialist, including molar endo. It is not worth the trouble, and the patients will love you for referring. You lose patients on whom you do extractions – trust me, that is spoken with 50 years’ experience,” said a New York dentist.

“Oral conscious sedation is great combination with CEREC users – one appointment dentistry while sedated,” said an Oklahoma dentist.

“An oversupply of orthodontists and general dentists doing braces and other orthodontic procedures will mean more competition for the few patients considering treatment,” said a Wisconsin orthodontist.

“I have been teaching and doing Botox injections for over 7 years. Where else can one earn about $500 profit in under 5 minutes? Cosmetics pays,” said a New Jersey dentist.

Jim thinks dentists should offer services that, number one, patients are interested in, and number two, that the dentist likes providing.

“To me, those are the two essential elements of a successful dentist: making a profit – and enjoying yourself while you do so,”  said  Jim.

Dentist Referrals: Dental Implants, Cosmetic Dentistry & Braces

Dentist Referrals: Dental Implants, Cosmetic Dentistry & BracesDentists tend to restore dental implants but refer out dental implant surgery, this survey found.

The average dentist often refers out braces, sedation dentistry, and root canals, while keeping cosmetic dentistry, and denture patients.

Related Story: Dentists: What procedures do you refer out?

When it comes to pediatric dentistry and gum disease, dentists refer some patients out and treat others in house.

Related Story: How Dentists Refer Wisdom Teeth Cases to Oral Surgeons

Overall, the average dentist refers out less than 20% of patients.

Related Story: Root Canal Referrals: Dentists vs. Endodontists

Here are some dentist comments on referring patients:

Read more:

Cosmetic Dentistry Still Tops the List of Services Dentists Offer

Cosmetic Dentistry Still Tops the List of Services Dentists OfferWhen asked what services their dental practice offers, the dentists who responded with cosmetic dentistry were the clear majority in this survey.

More aging baby boomers are turning to cosmetic dentistry to improve the appearance of their teeth, which may explain the increase in demand for cosmetic dentistry services.

Dental implants are the most popular dental treatment among this demographic for the replacement of damaged or missing teeth.

A California dentist shared, “More than half of our practice is dental implants now!”

Here at The Wealthy Dentist, we were curious what services dentists are currently offering. The top services offered by dentists who responded to this survey are cosmetic, tooth whitening, dental implants, dentures, and children’s dentistry.

Here’s a breakdown of the services dentists are offering —

List of Services Dentists Offer

Dentists were disappointed that other services were not included in this survey, like Botox, oral cancer screenings, or offering custom mouthguards for patient athletes.

One prosthodontist noted, “Oral cancer screening and testing was not on the survey list. Also, it would be interesting to know how many offices provide Botox.”

A general dentist responded that he now offers same day service for CEREC restorations as part of his dental practice services.

Another dentist answered tongue-in-cheek, “I don’t offer gum disease, I treat it.”

What dental services does your dental practice offer? Has the demand for cosmetic dentistry increased?

Where is your dental marketing focused?

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