Dentist Teeth Whitening Popularity (video)

Teeth whitening from the cosmetic dentistTooth whitening is one of the most popular forms of cosmetic dentistry, and even though some patients overdo it, five out of six dentists don't think it's a problem.

“If people want ‘toilet bowl teeth,’ so what?" asked one cosmetic dentist. "Too white? Isn't that like being too rich?"

“I still see 5-10 patients daily asking about teeth bleaching who have never done any teeth whitening previously," offered another dentist.

Dentists still see many patients asking about tooth whitening and procedures like laser teeth whitening that can only be done in a dentist's office. However, many patients choose over-the-counter teeth whiteners (often containing carbamide peroxide) to get the white teeth they desire.

Read more about whitening in the dentist's office: Are Today’s Consumers Over-Whitening Their Teeth?

Teeth Whitening and the Cosmetic Dentist (video)

Tooth whitening and cosmetic dentistryTeeth whitening is quite popular, but the average dentist says it doesn't necessarily lead to more cosmetic dentistry.

This survey found that less than half of teeth bleaching patients go on to get additional work from their cosmetic dentist.

"With tooth whitening, there is only one answer: deep bleaching!" said one dentist who is enthusiastic about teeth whiteners. "Whitening and cosmetic dentistry go hand in hand. 95% of my highest earning cases are cosmetic."

Read more: Do Tooth Whitening Patients Get More Cosmetic Dentistry?

How Cosmetic Dentists Feel About Reality TV Makeover Shows (video)

How Cosmetic Dentists Feel About Reality TV Makeover Shows (video)Reality television is huge and there are dozens of makeover shows.

From Extreme Makeover to America’s Next Top Model and beyond, viewers are learning that cosmetic dentistry can be an essential part of a total makeover.

As reported in Medical Procedure News, reality television is credited for the rise in cosmetic surgery procedures with more than 9.2 million procedures performed as result of people watching these shows.

The Wealthy Dentist decided to conduct a survey asking dentists if the publicity surrounding reality makeover shows has lead to an increase in demand for cosmetic dentistry.

One dental professional observed, “Patients are very interested in cosmetic dentistry — until they find out how much it costs!”

Another cosmetic dentist remarked, “Except for the shows that put forth a negative image, the exposure has been helpful.”

To hear how dentists responded to this dental survey, Click on Play to hear the survey results —

Have you seen a rise in the demand for cosmetic dentistry since the creation of reality TV makeover shows?

There’s Big Business in Dental Botox for Dentists

There's Big Business in Dental Botox for DentistsThe American Society for Aesthetic Plastic Surgery recently reported that Botox® injections were ranked as the top nonsurgical procedure for 2011.

In many states, dentists have already been using Botox® to treat temporomandibular joint (TMJ) disorders and facial pain cases, but there is a rising tide of patients wanting to have cosmetic Botox® treatments and dermal fillers while getting their teeth cleaned, or whitened.

In light of this trend, The Wealthy Dentist decided to ask if dentists should provide Botox® and dermal fillers to dental patients.

Of the dentists surveyed, 70% see no problem with dentists providing Botox® treatments and dermal fillers, while 24% felt that this was not an appropriate role for dentists. Only 7% felt it should be done for therapeutic reasons only.

However, dentists did have a lot to say on this subject and here are their comments:

Perfect fit for dentists

“This service is a perfect fit. Certainly therapeutic and cosmetic. I doubt that LPN’s, RN’s, CNP’s, NP’s have any thing close to the head and neck anatomy than a DDS/DMD. We have more experience, head and neck, than MD’s except for Plastic surgeons, ENT, Head and Neck Surgeons. The public including many in the medical field do not know our educational background. Derm. fillers, yes again for all the same reasons.” (Minnesota dentist)

“I see no problem as long as they receive proper training and carry sufficient malpractice insurance.” (Texas dentist)

“Dentists are the only doctors that inject the head and neck area more than any other specialty!” (Illinois dentist)

“I believe we as dentists should, with the proper education, be able to provide this service to our patients. I believe it would be a great value to our patients especially some of the full mouth rehab cases as well as the esthetic cases.” (Massachusetts dentist)

“I don’t provide it in my office, but I don’t have a problem with a properly trained dentist providing the service. Heck, most dentists are better trained and have more knowledge about head and neck anatomy than most general physicians or staff at beauty salons providing Botox® and other dermal fillers!” (Ohio prosthodontist)

Not worth the hassle

“Botox® is a very low ticket item that does not generate many new patients.” (Colorado dentist)

“The training too expensive. What insurance needs would we have to have?” (Ohio dentist)

“Insurance premiums are too much and I’m not sure my patients would want it.” (General dentist)

It’s a cash cow

“I have been teaching and doing this for over 7 years. Where else can one earn about $500 profit in under 5 minutes. Cosmetics pays.” (New Jersey dentist)

“I see it as a device to increase income rather than an admirable service.” (Texas dentist)

Would like to learn

“Do you know if the State of Maryland is going to prohibit this? I have invested in the training but have not bought the supplies.” (Maryland dentist)

“Looking into the training, but it is very expensive right now.” (California dentist)

Terrible idea

“Would dentists be providing these services if they weren’t motivated by the income? Would they do this on each other, or on their own family?” (Illinois dentist)

“It’s a terrible idea!” (General dentist)

“It’s just like telling hygienists/denturists/etc., that if they want to practice dentistry — go to dental school. Dentists should stick to dentistry. This may be called a grey area, but I don’t see it that way.” (Texas dentist)

Many U.S. states now allow dentists to perform Botox® and dermal filler treatments for both esthetic and therapeutic reasons.

Some trained dentists have seen their dental practice revenue increase by over $100,000 a year by adding Botox® and dermal fillers to the treatments they offer their dental patients.

Since dentists are expert at injections about the face, it would seem to be a prudent dental treatment to offer your patients if you think it would add value to their lives.

Men and Internet Dental Marketing Raised Profits in 2011 for Cosmetic Dentists

Men and Internet Dental Marketing Raised Profits in 2011 for Cosmetic DentistsIf your cosmetic dental marketing included men in 2011, then you most likely saw a bump upward in cosmetic dentistry procedures and ended the year on a high note.

According to the 2011 State of the Cosmetic Dentistry Industry survey from the American Academy of Cosmetic Dentistry, more men got comfy with cosmetic dentistry in 2011.

Respondents to the cosmetic dentistry survey were asked to indicate the percentage of their patients in 2011 by gender. Three‐fifths of cosmetic dentistry patients were female (60%), and two‐fifths were male (40%) representing a 7‐point swing toward males from the 2007 survey.

However, if cosmetic dentists used Internet marketing for more new patients in 2011 they further out-performed the competition due to the biggest change in the factor driving demand at cosmetic practices: the increase in Internet usage by patients. This factor rose 25 points since the 2007 survey.

Not surprising as more dental patients turn to the Internet to find cosmetic dentists.

From the AACD report

Other interesting survey results were:

–Of cosmetic dentists who offered financing, 78% of respondents reported that third-party financing options helped patients get to a “yes” decision.

–At the high end, 3% of practices indicated an average amount of $20,000 or more spent on cosmetic procedures per patient—the same as indicated in the 2007 benchmark survey. At the other extreme, 6% of practices reported average patient costs of less than $500—a 4‐point increase since 2007. The modal (most often indicated) categories were $2,500 ‐ $4,999 (19%) and $5,000 ‐ $9,999 (15%), both down several points since 2007.

–The average practice reported total revenues for all dentistry procedures (both cosmetic and non‐cosmetic) in 2011 at $1 million, comparable to data collected in 2007. Compared to the 2007 survey, the lowest category (less than $500,000) has increased by 6 points; offset by the 6‐point positive swing in the $1.25 million to $1.99 million categories. The “more than $2 million” category remained unchanged since 2007 at 8% of those reporting.

–Dentists saw a revenue increase in 2011 in crown and bridge work procedures, direct bonding posterior and anterior procedures and dental implant procedures.

–On average, 49% of dental patients were between the ages of 31 and 50. The number of patients age 20 and younger grew significantly in 2011 to 17% from only 5% in 2007.

–Dental patient issues of primary concern were appearance, cost and longevity of treatment results.

–The average number of dental laboratories used was 3.15, an indication of lab loyalty over the 2007 average of 3.5 labs used. Esthetic considerations was the top concern (79%) in selecting which dental laboratory to use, with procedure or specialty not far behind at 64%.

–When asked to indicate the number of patients their practices had for cosmetic dentistry procedures in 2011 (counting multiple visits by the same patients as one visit), 4% of practices had 1,000 or more patients—a marked decline since 2007 when 16% of respondents reported 1,000 or more. At the opposite end of the spectrum, 11% had fewer than 25 patients. The average number of cosmetic patients per practice in 2011 was 247, down significantly from an average of 485 in 2007.

However, when looking at specific cosmetic dentistry procedures, participants in the survey overwhelmingly
believe that revenues generated from cosmetic dental treatments have either increased or stayed the
same year over year, and their expectation is that revenues will continue to increase or stay the same into next year.

To view the complete results from the AACD survey, click here (will open in a pdf)

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