Though Jim wasn’t able to make it to Dr. Silverman’s anniversary celebration for DOCS, he sent along a video greeting. (Watch the video)
Jim was the dental consultant; Michael was the sedation dentist. Together, the two men worked out how to pitch sedation dentistry to the public, how to market conscious sedation, and how to work with patients who have dental phobia.
Over a decade later, the DOCS program has been a smashing success. Hear what Jim has to say about the anniversary of sedation dentistry‘s DOCS: