The 2010 State of Dentistry Address

Jim Du Molin's 2010 State of Dentistry AddressIn Jim Du Molin’s “The 2010 State of Dentistry Address,” he discusses how the #1 problem facing President Obama is the same as that faced by dentistry.

“2010 has arrived,” Jim says. “While the president talks about the state of the union… what about the state of dentistry?

The 2010 State of Dentistry AddressIs dentistry stuck in the same hole as the rest of the country?” he asks.

Pretty much, folks,” he continues.

“Our surveys tell us that the average dental practice production is down from 15% to as much as 50%…

“But the real culprit is unemployment.

“The President tells us that unemployment is at 10% nationwide and our country’s #1 problem. But if you dig deeper, looking at all the numbers… the real unemployment number is closer to 17.5%.

How does this translate to dentistry? Roughly speaking, this 17.5% – and all their family members – are out of the dental market, unless they are in pain… at which point they turn into an emergency appointment, one that does not convert into a full treatment plan, because they don’t have the money!

“If dental implant, cosmetic dentistry and braces patients have been a little scarce lately in your practice… it’s simple. These are highly discretionary services. No one is in pain here, and money is tight.

“Now at this point, as a dental management guru, I’m supposed to kick your tush and tell you to get out there and spend some money on marketing for new patients.

“Well, I’m not going to do that.”

Want to know what Jim suggests? Just go to to view the video and learn more.

Dentist Case Acceptance: Fewer Big Cases

Case acceptance of large dental treatment plansIn this survey, we found that there’s lots of variation among dentists in case acceptance on treatment plans over $20,000. However, everyone seems to agree that large treatment plans are fewer and farther between.

“We get about15-20 cases of at least $20k currently per doctor each year,” said a dentist whose practice is apparently doing much better than most. But even at the top, things are more difficult… “Those numbers are half of what they were just two years ago.”

The most common large cases involved dental implants, cosmetic dentistry, and sedation dentistry.

Here are some dentist thoughts on case acceptance:

  • “People aren’t as willing to commit larger treatment plans as they used to be. We do a lot more phasing of treatment over time.” (Illinois dentist)
  • “How many Americans can afford treatment plans over $20,000? Most of my patients could not afford that much if their life depended on it (i.e. a heart transplant for example).” (General dentist)
  • “I am seeing more people with more need, but case acceptance is significantly down.” (Florida dentist)
  • “I used to get one or two of these cases every month; now they are rare. People can’t get much in the way of dental financing these days, so they have no choice but to do lower cost treatment or a part of their treatment plan.” (Tennessee dentist)
  • “The economy has not changed the acceptance rate significantly, but it has drastically reduced the flow of new patients. The patients who make appointments usually go ahead with their work.” (Illinois dentist)

Read more: Large Case Acceptance for Dental Treatment Plans


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