Botox Dentists Expand Definition of “Cosmetic Dentistry” (video)

Botox dentists and the new cosmetic dentistryIs it time for Botox to be included in cosmetic dentistry?The slight majority of dentists think so!

In this survey, 57% of dentists said that since dentists are licensed medical professionals, they are fully capable of safely offering offering non-dental cosmetic procedures such as dental Botox injections.

The other 43% think dentists ought to focus on healthy gums and teeth, not becoming a Botox dentist.

Read more: Cosmetic Dentists Ready To Include Botox

Dental Marketing Targets: Sleep Apnea, TMJ & Botox Patients

Best teeth whitening methodsWho do dentists target with their dental marketing? This survey found sleep apnea and TMJ/TMD patients were each targeted by half of responding dentists.

When it comes to the new cosmetic dentistry, we found that 5% of dentists offer cosmetic Botox, 11% offer therapeutic Botox treatment for TMJ treatment, and 14% offer Restylane or other dermal fillers.

“I do this very carefully because of the turf battles for Botox and Fillers. I market quietly and professionally in all areas by using education in the ads. Patients have a sense of entitlement, but in a heartbeat will pay cash for Botox… The Botox and fillers helps subsidize the practice to practice,” said one dentist. “I love providing this service too. No stress, reversible, pts love it and ask for it and pay in full the day of service.”

Read more: Targeted Dental Marketing: Sleep Apnea, TMJ, Botox & More Dental Patients

Off-Label Botox Marketing Gets $600 Million Fine

Botox manufacturer Allergan gets $600 million fineAllergan has been slapped with a $600M fine for illegally marketing Botox for off-label use.

After a years-long investigation, the company pled guilty to one misdemeanor charge of “misbranding.”

Allergan had marketed Botox to physicians for treating migraine and headache pain. In addition to advertising the drug’s off-label uses, the company allegedly also instructed doctors on how to “miscode” Botox insurance claims.

Though Botox is commonly used to treat a variety of facial wrinkles, it is only approved to treat the vertical lines (shaped like the number 11) between the brows. It has also been approved for treatment of spasms, eye muscle problems, and excessive underarm perspiration.

Botox is widely used for off-label treatments, including TMJ treatment, facial cosmetics, cerebral palsy treatment, and headaches. However, the manufacturer is not supposed to market the drug for off-label uses.

But Allergan has never been shy when it comes to marketing. In fact, the company filed a lawsuit last year arguing that the FDA should not be able to limit the manufacturer’s marketing and communications with physicians.

“In the lawsuit, Allergan contends that the Government’s legal position that it is a crime for a pharmaceutical company to proactively communicate truthful information to physicians about off-label uses of its products violates the First Amendment and is inconsistent with the Federal Food, Drug & Cosmetic Act.”

Allergan Files Federal Lawsuit to Allow It to Share Relevant Information with the Medical Community on the Safe Use of BOTOX® for Common Therapeutic Off-Label Treatments

As part of this settlement, Allergan will drop that lawsuit.

The company has also been aggressively marketing Latisse, a new prescription medication that grows eyelashes. Ads feature celebrity users Brooke Shields and Claire Danes, showing off their longer lashes.

Of course, the warning included in their advertisements is enough to give the cosmetically-minded pause:

“LATISSE® may cause darkening of the eyelid skin which may be reversible. LATISSE® may also cause increased brown pigmentation of the colored part of the eye which is likely to be permanent.”

Read more: Botox maker to pay $600M to resolve investigation

Dentists Offer Botox in the Dental Office

 

Scottish Dentists Cash in on Cosmetic Craze

It’s a deadly toxin whose paralytic properties make wrinkles disappear instantly, and consumers love it. In Scotland, more and more dentists are cashing in on the popularity of Botox. With each treatment costing hundreds of dollars, the profits are hard to resist. However, some are concerned that dentists aren’t receiving adequate training before offering the injections in their dental practices.

Read more

Dental Botox is Big Business These Days (video)

Americans spent $1.9 billion on injectable procedures in 2010. Botox™ is big business these days and some dentists are getting in on the action by offering cosmetic Botox™ for their dental patients.

One dentist told The Wealthy Dentist, “I want to do Botox™. I don’t know why we have not started earlier. Who better to give injections than a dentist? We do it all day long. We have great touch. It is a great add-on to all the cosmetics we do!”

In this TWD survey, we asked dentists if cosmetic dentists should offer non-dental cosmetic treatments, such as Botox™ injections.

Click on Play to hear how dentists responded to this dental survey question –

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