Botox From The Dentist: Good Idea Or Not? (Video)

Dental practice marketing with internet videoBotox is used in dentistry to treat TMJ (aka TMD, or temporomandibular joint disorder).

However, some dentists use it for cosmetic purposes. Botox injections are big business as a popular wrinkle removal treatment for people looking to combat the signs of aging.

We wanted to know what  doctors think about this trend, so we conducted a survey asking if dentists should provide Botox.

Jim Du Molin and Julie Frey report on dentists’ opinions of  the role of Botox in dental practices.

Of the dentists in this survey, one in four thinks this is not an appropriate role for dentists. Another 7% feel it should be done for therapeutic reasons only.

“Botox for TMD can be therapeutic. I am against dentists offering it for cosmetic purposes,” said a Minnesota dentist.

“I see it as a device to increase income rather than an admirable service,” said a Pennsylvania dentist.

However, 70% of our survey respondents see no problem with dentists offering Botox treatments and dermal fillers like Restylane.

“I have been teaching and doing this for over 7 years. Where else can one earn about $500 profit in under 5 minutes? Cosmetics pays,” said a New Jersey dentist.

“I don’t provide it in my office, but I don’t have a problem with a properly trained dentist providing the service. Heck, most dentists are better trained and have more knowledge about head and neck anatomy than most general physicians or staff at beauty salons providing Botox and other dermal fillers!” said an Ohio prosthodontist.

“I find Botox good for elderly patients who have a problem with drooling at night due to loss of muscle tone,” shared a Florida dentist. “I use 3-5 units of Botox injected in the muscle on the affected side and it helps to minimize the problem.”

“Do you know if states are going to prohibit this? I have invested in the training but have not bought the supplies,” said a Maryland dentist.

Jim predicts that demand for Botox is only going to grow, but offers these cautionary words for smart dental practice management: “You’ll definitely want to check with your state before you invest in becoming a dental Botox provider.”

Dental Botox: Should Dentists Offer Botox? (video)

Dental Botox: Should Dentists Offer Botox? (video)A The Wealthy Dentist survey found that 2 out of 3 dentists don’t have a problem with dentists offering cosmetic dental Botox®, Restylane or other dermal fillers to dental patients.

In many states, dentists have already been using Botox® to treat temporomandibular joint (TMJ) disorders and facial pain cases, but there is a rising tide of patients wanting to have cosmetic Botox® treatments and dermal fillers while getting their teeth cleaned, or whitened.

Some trained dentists have seen their dental practice revenue increase by over $100,000 a year by adding Botox® and dermal fillers to the treatments they offer their dental patients.

The most significant difference between general dentists and specialists responding to the survey was in how many are currently offering Botox® to their patients. Twice as many general dentists (17%) report that they offer Botox® as did specialists (9%).

Click on Play to see this short video and hear more of what dentists had to say about dentists offering Botox®  —

 

 
What do you think about dentists offering Botox®?

There’s Big Business in Dental Botox for Dentists

There's Big Business in Dental Botox for DentistsThe American Society for Aesthetic Plastic Surgery recently reported that Botox® injections were ranked as the top nonsurgical procedure for 2011.

In many states, dentists have already been using Botox® to treat temporomandibular joint (TMJ) disorders and facial pain cases, but there is a rising tide of patients wanting to have cosmetic Botox® treatments and dermal fillers while getting their teeth cleaned, or whitened.

In light of this trend, The Wealthy Dentist decided to ask if dentists should provide Botox® and dermal fillers to dental patients.

Of the dentists surveyed, 70% see no problem with dentists providing Botox® treatments and dermal fillers, while 24% felt that this was not an appropriate role for dentists. Only 7% felt it should be done for therapeutic reasons only.

However, dentists did have a lot to say on this subject and here are their comments:

Perfect fit for dentists

“This service is a perfect fit. Certainly therapeutic and cosmetic. I doubt that LPN’s, RN’s, CNP’s, NP’s have any thing close to the head and neck anatomy than a DDS/DMD. We have more experience, head and neck, than MD’s except for Plastic surgeons, ENT, Head and Neck Surgeons. The public including many in the medical field do not know our educational background. Derm. fillers, yes again for all the same reasons.” (Minnesota dentist)

“I see no problem as long as they receive proper training and carry sufficient malpractice insurance.” (Texas dentist)

“Dentists are the only doctors that inject the head and neck area more than any other specialty!” (Illinois dentist)

“I believe we as dentists should, with the proper education, be able to provide this service to our patients. I believe it would be a great value to our patients especially some of the full mouth rehab cases as well as the esthetic cases.” (Massachusetts dentist)

“I don’t provide it in my office, but I don’t have a problem with a properly trained dentist providing the service. Heck, most dentists are better trained and have more knowledge about head and neck anatomy than most general physicians or staff at beauty salons providing Botox® and other dermal fillers!” (Ohio prosthodontist)

Not worth the hassle

“Botox® is a very low ticket item that does not generate many new patients.” (Colorado dentist)

“The training too expensive. What insurance needs would we have to have?” (Ohio dentist)

“Insurance premiums are too much and I’m not sure my patients would want it.” (General dentist)

It’s a cash cow

“I have been teaching and doing this for over 7 years. Where else can one earn about $500 profit in under 5 minutes. Cosmetics pays.” (New Jersey dentist)

“I see it as a device to increase income rather than an admirable service.” (Texas dentist)

Would like to learn

“Do you know if the State of Maryland is going to prohibit this? I have invested in the training but have not bought the supplies.” (Maryland dentist)

“Looking into the training, but it is very expensive right now.” (California dentist)

Terrible idea

“Would dentists be providing these services if they weren’t motivated by the income? Would they do this on each other, or on their own family?” (Illinois dentist)

“It’s a terrible idea!” (General dentist)

“It’s just like telling hygienists/denturists/etc., that if they want to practice dentistry — go to dental school. Dentists should stick to dentistry. This may be called a grey area, but I don’t see it that way.” (Texas dentist)

Many U.S. states now allow dentists to perform Botox® and dermal filler treatments for both esthetic and therapeutic reasons.

Some trained dentists have seen their dental practice revenue increase by over $100,000 a year by adding Botox® and dermal fillers to the treatments they offer their dental patients.

Since dentists are expert at injections about the face, it would seem to be a prudent dental treatment to offer your patients if you think it would add value to their lives.

Dental Botox is Big Business These Days (video)

Americans spent $1.9 billion on injectable procedures in 2010. Botox™ is big business these days and some dentists are getting in on the action by offering cosmetic Botox™ for their dental patients.

One dentist told The Wealthy Dentist, “I want to do Botox™. I don’t know why we have not started earlier. Who better to give injections than a dentist? We do it all day long. We have great touch. It is a great add-on to all the cosmetics we do!”

In this TWD survey, we asked dentists if cosmetic dentists should offer non-dental cosmetic treatments, such as Botox™ injections.

Click on Play to hear how dentists responded to this dental survey question –

Dental Marketing for Botox Severely Restricted in UK

Dental Botox? Not in UK dental marketingDentists have been warned not to mention Botox or other prescription medications in their dental marketing and advertising by the UK’s Dental Defence Union (DDU).

Moreover, British dentists can’t so much as mention dental Botox treatment on the homepage of their dental websites.

Dentists are permitted to mention Botox and other prescription treatments only on pages within their dental website that patients choose to access.

In its warning report, the DDU is careful never to refer to Botox® by name.

“While a particular brand name of botulinum toxin may be a household name, dental practices cannot actually refer to it in publicity material as it is a prescription-only medicine.”

Dental marketing is one area where the UK is far more conservative than the US, with attitudes lagging years behind out own.

“To illustrate the pitfalls of practice promotion, this issue of the DDU Journal also includes a case study about a dentist facing a GDC investigation after his financial director placed an advertisement in the local telephone directory stating the practice was ‘a centre of excellence’ which ‘specialised in all aspects of dentistry’.

“The DDU was able to help the member draft a letter of response and the GDC accepted he had been unaware of the advert. However it warned him that as practice principal, responsibility for the advert rested with him and in future he must make absolutely sure no misleading statements were made.”

But the DDU advises dentists, “Phrases such as ‘centre of excellence’ should be avoided as well as any claim implying superiority over any other dental professional or practice.”

In the US, the standard is that you must not represent your services as superior to your competitors’, but the term “Dental Excellence” is found in countless practice names and internet dental marketing campaigns across the country.

So… does that mean that it’s okay for UK dentists to strive for excellence, but not to achieve it?

Read more: Beware the ‘B’ word warns DDU as it publishes advertising advice

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