Internet dental marketing

Best Super Bowl Commercial May Be ‘Matthew’s Day Off’ (video)

February 3, 2012 By Catherine Hughes Leave a Comment

Sometimes Super Bowl commercials can end up being more fun than than the actual game. Dentists, do you think this will be true of this year’s Super Bowl XLVI?

Mathew Broderick and Honda may be hoping so.

In 1986, director John Hughes debuted the American teen coming-of-age comedy film, “Ferris Bueller’s Day Off.”

It quickly became one of the top movies of 1986 and has since enjoyed a cult following.

This year Honda has enlisted actor Mathew Broderick for their Super Bowl XLVI commercial to promote the Honda CR-V. The Super bowl ad pokes fun at Broderick’s Ferris Bueller character by showing him faking the flu to skip work and spend the day enjoying the sites around Los Angeles.

Several classic details from the “Ferris Bueller’s Day Off” movie are included in the commercial, such as the use of the song “Oh Yeah,” a valet calling for “Broderick. Broderick,” and a parking attendant taking Broderick’s Honda for a joy-ride.

Today’s Friday random video is the Super Bowl commercial, “Matthew’s Day Off“ –

What is your favorite Super Bowl commercial?

Filed Under: The Wealthy Dentist, Totally Irrelevant and Random Tagged With: dentist, dentists, friday random videos, Internet dental marketing, marketing, video marketing, viral videos

Dentists Prefer Facebook For Their Dental Marketing

January 31, 2012 By Jim Du Molin 2 Comments

Facebook has turned into a popular dental marketing tool for dentists to attract more dental patients.

9 out of 10 dentists use Facebook as their preferred place to network online.

While Facebook is facing criticism over their often-disputed privacy policies, most of the dentists using Facebook use it for both professional and personal networking.

“We are at the beginning stages of our Facebook dental marketing. We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in!“ responded one dentist.

The Wealthy Dentist decided to survey dentists to ask what sort of social networking they do online, and whether it was for personal or business purposes.

Dentists use the following social networking sites professionally -

Facebook
LinkedIn
Twitter
YouTube
Blog
Google Plus

And for personal use?

Facebook
Twitter
LinkedIn
Google Plus
LinkedIn and blogging were used the least

Here are some dentist comments:

“We have a business Facebook page which does well for us. I update it regularly and have a couple staff that like to write updates on the wall, too.” (Ohio prosthodontist)

“I haven’t yet figured out what to make of Twitter.” (General dentist)

“I still prefer word-of-mouth recommendations most of all.” (Arizona dentist)

“I really do not have the time or inclination to follow through with these media platforms.” (Massachusetts dentist)

With Facebook about to make a public of offering, which is estimated to bring in about 10 billion dollars, it is time for just about every dental practice that is serious about dental marketing to get on the Facebook bus!

Filed Under: Dental Marketing, Dental Surveys, The Wealthy Dentist Tagged With: dental blogs, dental marketing, dental survey, dental survey results, dental surveys, dentist, dentistry, Facebook, Google plus, Internet dental marketing, LinkedIn, social networking, survey, Twitter, YouTube

Yearly Dental Marketing Budgets and Marketing Trends

January 24, 2012 By Catherine Hughes 3 Comments

A recent dental survey revealed that the average yearly dental marketing budget for dental practices is $48,000. In this The Wealthy Dentist survey, we learned that for 9 out of 10 dentists, dental practice websites remain the top priority for marketing budget money in 2012.

6 out of 10 dentists also include Internet dental marketing in their annual budget, while 5 out of 10 allot a portion of the budget to internal referral programs.

Email newsletter marketing and Yellow Pages advertising remain in the dental marketing budget for 53% of the survey respondents, while 30% still include radio advertising and direct marketing.

Less than 10% factor TV advertising into their yearly dental marketing budget, reflecting a national trend towards developing a a media plan that does not include TV advertising.

dental marketing budget

“We hired a dental marketing firm and are getting better results. We think that marketing is the key to getting the number and type of patients you want. Return on investment is good,” said a Virginia dentist.

“We are very happy. Our marketing has shown consistent growth of over 100 new patients a month for the last 4 years. The newest being the low cost, proprietary CRM that we have implemented that is above and beyond anything I have been shown before,” said a general dentist.

Some dentists feel dental marketing costs are too expensive, with one pediatric dentist saying, “It’s too expensive. Everybody raises prices for dentists because they feel we have more $.”

On average, dentists employ eight different dental marketing tactics to achieve their marketing goals.

What dental marketing vectors are the most effective use of your yearly dental marketing budget? Let us know in the comments!

If you want more how-to advice to address the dental marketing challenges facing dentists today, sign up for our weekly newsletter.

Survey was conducted by The Wealthy Dentist.

Filed Under: Dental Marketing, The Wealthy Dentist Tagged With: dental marketing, Dental office marketing, Dental Patient Marketing, dental practice marketing, dentist, dentistry, dentists, Internet dental marketing, marketing

Why Your Dental Marketing Should Include Google Plus

January 24, 2012 By Jim Du Molin 5 Comments

If your dental marketing plan doesn’t include social media and a geo-targeted dental website yet, now is the time to do so if you want your dental patients to find you online.

Google has just announced that it is introducing three new features to connect Google+ search users to their social networking profiles when they search the web.

According to Google when a user is signed in with Google+, they will receive personal results and profiles of people they know or follow. They will also be able to expand expand their results by discovering people related to their search.

Included in search results will be Google+ profiles and pages, personal photos and posts, and items that have been shared with the search user on Google+. This will mean that whatever Google+ circles a user belongs to and interacts with will have an influence on the Google search results returned.

This marks the beginning of more personalized Google search results.

Also added is a People and Pages feature where Google matches search queries to posts on Google+ that are linked to compatible content. This means when someone writes about a subject on Google+, and people in their circles Google search that subject, the comments and links are displayed automatically on Google’s page one for the Google+ users.

Google has also added the ability to see shared topics by Google+ power users on the right sidebar of the search results page, offering search users the option to connect with them on Google+. All of these are reasons why you want to add Google+ to your dental marketing plan.

Google+ just hit sixty million users and is still in its infancy.

It is important for you to create a dental practice brand page on Google+, and become an active user. Begin asking your dental patients if they are on Google+ and consider offering some incentives for patients who add your practice to their circles.

Internet experts feel more businesses will now be forced get more involved in Internet marketing and hire established internet marketing companies to ensure that their business will be found on the Internet.

Internet dental practice website design has become a major dental marketing strategy for many of The Wealthy Dentist subscribers. How many new patients you obtain from your dental website is determined almost entirely by one factor: your website’s position on the major Internet search engines including Yahoo, MSN and Google.

The Wealthy Dentist is here to help you with the ever-increasing changes in dental marketing.

Filed Under: Dental Marketing, The Wealthy Dentist Tagged With: dental marketing, dental practice marketing, dentist, dentistry, dentists, geo-targeted search, Google, Google plus, Internet dental marketing, marketing

Dental Marketing: The Power of Words (video)

January 17, 2012 By Jim Du Molin Leave a Comment

Dental marketing is an opportunity to reinforce your dental practice, market your dental treatments and build your name online.

Using the right dental marketing phrases can create a connection with new dental patients and establish credibility.

The following video is being shared by Purplefeather on YouTube to illustrate how the power of words can change your marketing message and engage your readers.

Alonso Alvarez Barreda created this short film originally called, “The Story of a Sign.” It was the winner of the NFB Online Competition Cannes in 2008 and was produced in Mexico/U.S.A. The music is by Giles Lamb. The director is Seth Gardner. The cast is Bill Thompson and Beth Miller.

Some of the most powerful words used in marketing are you, free, save, easy, health, and guarantee. Does your dental marketing include powerful words that connect you with your dental patients?