One out of three dentists is currently running a sale or promotion, found our most recent survey.

Many feel they have no choice in the current economy, while other are concerned that offering discounts may cheapen the perceived value of dentistry.

Of course, many dentists already offer regular discounts as part of their normal dental marketing strategies. Others are adopting the practice as finances get tighter and patients become less eager to spend.

Here are some thoughts on dental discounts from dentists:

• “25-50% off dental implant surgical placement. It has worked well!” (California dentist)
• “We are offering new patient exams, x-rays, and cleaning for $49.” (Utah dentist)
• “One ad that's working is $1000 off on any Invisalign case, with up-front payment.” (Colorado dentist)
• “Discounting only works if you are trying to attract new patients.” (Illinois pediatric dentist)
• “What we offer on a routine basis is a 5% courtesy for payment up-front.” (Texas dentist)
• “We're offering practice entry discounts just to make it easier for patients to come in the first time. We offer free consultations on implant cases, then try to wow them.” (Washington dentist)
• “For higher-end practices, you have to be careful so promos don't come off cheesy.” (Pennsylvania dentist)
• “I just raised my fees. Things are never as bad as they seem or as good as we'd like. Panic is the worst management philosophy possible.” (Ohio orthodontist)

Read more: Discounted Dental Care Might Be Good Dental Management