dentist

Best Super Bowl Commercial May Be ‘Matthew’s Day Off’ (video)

February 3, 2012 By Catherine Hughes Leave a Comment

Sometimes Super Bowl commercials can end up being more fun than than the actual game. Dentists, do you think this will be true of this year’s Super Bowl XLVI?

Mathew Broderick and Honda may be hoping so.

In 1986, director John Hughes debuted the American teen coming-of-age comedy film, “Ferris Bueller’s Day Off.”

It quickly became one of the top movies of 1986 and has since enjoyed a cult following.

This year Honda has enlisted actor Mathew Broderick for their Super Bowl XLVI commercial to promote the Honda CR-V. The Super bowl ad pokes fun at Broderick’s Ferris Bueller character by showing him faking the flu to skip work and spend the day enjoying the sites around Los Angeles.

Several classic details from the “Ferris Bueller’s Day Off” movie are included in the commercial, such as the use of the song “Oh Yeah,” a valet calling for “Broderick. Broderick,” and a parking attendant taking Broderick’s Honda for a joy-ride.

Today’s Friday random video is the Super Bowl commercial, “Matthew’s Day Off“ –

What is your favorite Super Bowl commercial?

Filed Under: The Wealthy Dentist, Totally Irrelevant and Random Tagged With: dentist, dentists, friday random videos, Internet dental marketing, marketing, video marketing, viral videos

Science Friday: New Denture Ceramic for Dentistry

February 3, 2012 By Catherine Hughes Leave a Comment

Stronger, prettier dentures? New ceramic materials for dental bridges?

Chemists in Germany believe they have made a breakthrough in creating a better ceramic.

Glass chemist Prof. Dr. Christian Rüssel of the Friedrich Schiller University Jena (Germany) and his colleagues of the Otto-Schott-Institute for Glass Chemistry were successful in producing a new nanocrystalline glass ceramic, which may be suitable for use in dentistry due to their strength and optical characteristics.

Science Daily News is reporting that the glass chemists of Jena University have recently published their ceramic research results in the online-edition of the science magazine Journal of Biomedical Materials Research.

Prof. Rüssel told SDN,”We achieve a strength five times higher than with comparable denture ceramics available today. In combination with new optical characteristics an additional field of application is opening up for these materials in dentistry. The enamel is partly translucent, which the ceramic is also supposed to be.”

The fundamental materials are melted at approximately 1.500 °C, then cooled before being finely cut up. The material is then melted and cooled a second time. Finally, the nanocrystals are produced by controlled heating to about 1,000 °C, which determines the crystallisation crucial for the strength of the product.

According to Rüssel, the ceramic ends up looking translucent, like a natural tooth.

This is good news for dentists, denture patients and those seeking dental implants who want the look and strength of regular teeth.

Filed Under: Cosmetic Dentistry, Science Friday, The Wealthy Dentist Tagged With: cosmetic dentistry, dental, Dental Care, dental implants, Dental News, dental science, dentist, dentistry, dentists, dentures, implantology, science friday

Dental Care: Dentist Uses Paper Clips for Root Canals

January 31, 2012 By Jim Du Molin Leave a Comment

Paper clips for dental patient root canals and Hydrocone for the dental staff — does this sound like a normal dental practice to you?

It doesn’t to Maryland Superior Court Judge Richard Moses, who is scheduled to sentence former dentist Michael Clair on one count of tampering with evidence, one count of witness intimidation, two counts of assault and battery, three counts of illegally prescribing controlled substances, three counts of larceny, and five counts of Medicaid fraud.

Sounds like the legal system is having a good time working Dr. Clair over. But was it deserved . . . absolutely!

Dr. Michael Clair fraudulently billed Medicaid for $130,000 between August 2003 and June 2005. At that time he was licensed to practice dentistry, but had been prohibited from doing work on Medicaid patients. Investigators allege Clair performed the work and then had other dentists in the practice submit bills to Medicaid.

The investigation also charged that Clair twice used paper clips rather than the more expensive stainless steel posts to strengthen teeth given a root canal. Investigators also charged Clair with prescribing Hydrocodone, Combunox and Percocet to staff members, who in turn gave some of the medicine back to him.

Clair has admitted guilty to all the charges.

Filed Under: Dental Care, Dental Editorials, Dental News Tagged With: Dental Care, dental fraud, Dental News, dentist, dentistry, dentists, Medicaid Fraud, root canal treatment, root canals

Is Lack of Dental Insurance Driving More Patients to the ER?

January 31, 2012 By Catherine Hughes 2 Comments

Do more people need access to dental insurance?

Uninsured Americans are turning to emergency rooms nationwide to manage the pain from dental problems, according to a 2010 Health Resources and Services Administration report.

The same report reveals that dental emergencies make up between 1.3 percent and 2.7 percent of all ER visits.

USAToday reports the reason is a lack of dental coverage for under-insured and uninsured patients as emergency rooms are treating toothaches, tooth abscesses and other dental care emergencies.

Although that number might seem like only a small percentage, Alan Sorkey, a Louisiana emergency physician, pointed out to USAToday that he treated 226 of the 6,336 patients for toothaches last year.

These dental care-related ER visits create higher costs for taxpayers because many of these dental patients return to the ER two or more times per dental problem to manage their symptoms, according to the ADA. And, while the Affordable Care Act addresses dental care for children on Medicaid, the requirement doesn’t exist for adults, ADA spokesman Robert Raible told USAToday.

The ADA is currently working with the Centers for Disease Control and Prevention to devise an approach to get “broader and deeper numbers and look at key indicators for solutions,” ADA President William Calnon said.

What are your thoughts on this growing dental insurance issue?

For more: Lack of dental coverage sends patients to ER for pain

Filed Under: Dental Care, Dental Insurance Tagged With: ADA, Dental Care, dental insurance, dental marketing, dentist, dentistry, dentists, individual dental insurance

Dentists Prefer Facebook For Their Dental Marketing

January 31, 2012 By Jim Du Molin 2 Comments

Facebook has turned into a popular dental marketing tool for dentists to attract more dental patients.

9 out of 10 dentists use Facebook as their preferred place to network online.

While Facebook is facing criticism over their often-disputed privacy policies, most of the dentists using Facebook use it for both professional and personal networking.

“We are at the beginning stages of our Facebook dental marketing. We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in!“ responded one dentist.

The Wealthy Dentist decided to survey dentists to ask what sort of social networking they do online, and whether it was for personal or business purposes.

Dentists use the following social networking sites professionally -

Facebook
LinkedIn
Twitter
YouTube
Blog
Google Plus

And for personal use?

Facebook
Twitter
LinkedIn
Google Plus
LinkedIn and blogging were used the least

Here are some dentist comments:

“We have a business Facebook page which does well for us. I update it regularly and have a couple staff that like to write updates on the wall, too.” (Ohio prosthodontist)

“I haven’t yet figured out what to make of Twitter.” (General dentist)

“I still prefer word-of-mouth recommendations most of all.” (Arizona dentist)

“I really do not have the time or inclination to follow through with these media platforms.” (Massachusetts dentist)

With Facebook about to make a public of offering, which is estimated to bring in about 10 billion dollars, it is time for just about every dental practice that is serious about dental marketing to get on the Facebook bus!