Dental Marketing and “The King of Torts”

Dental marketing bookWe’ve been publishing excerpts from Dental Marketing: When a Shingle Isn’t Enough by Melinda Spitek.

Melinda is CEO of Hycomb Marketing and has 23 years of experience with dental practice management. She’s also a regular contributor to The Wealthy Dentist.

Here is another excerpt from Melinda Spitek’s Dental Marketing: When a Shingle Isn’t Enough:

Aha! You recognize the name of the late Melvin Belli. “King of Torts” was a title he cultivated to fit himself, until he eventually became as well known nationwide as the cases he tried!

Is there an optometrist in your area who specializes in laser eye corrective surgery – or a plastic surgeon specializing in cosmetic enhancements? I’ll bet dollars to donuts that if you do know of one, it’s because the name has been promoted – on radio, in newspapers, maybe even billboards. You get the idea.

Doctor, you needn’t be as flamboyant as Melvin Belli or advertise as heavily as some laser eye optometrists or plastic surgeons. But there’s a huge difference between doing something and doing nothing. When it comes to dentistry, self-promotion may be an even easier jump because so many, many other dentists are doing nothing at all – and they’re wondering why their practices are withering on the vine.

Melinda SpitekJust click here to order Dental Marketing: When a Shingle Isn’t Enough. Plus, say The Wealthy Dentist sent you and you’ll get free shipping!

Melinda Spitek is CEO of Hycomb Marketing Inc. Hycomb is an authority in marketing for dentists. Melinda has had plenty of hands-on experience as well, having worked 23 years in dental offices. For help with marketing, just call Hycomb at (800) 523-6961 or visit


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