Let’s cut to the chase…
The bribe is simple. In exchange for 90 seconds of your time, I will provide you with a link to our new Dental Marketing Campaign Advisor. This online utility will totally automate your dental marketing analysis by showing you how many new patients you need to break even, earn a profit and your ROI on any marketing campaign.
Let’s say your local phone book salesman, generally referred to as the “Scum-of-the-Earth,” wants you to spend $2,000 a month on a half page ad. Go The Wealthy Dentist’s online Dental Marketing Campaign Analysis program, then enter the cost of the marketing program ($2,000 a month) and the average gross production value of a new patient in your practice. We’ll show you a complete graphic analysis of the number of new patients you need to break even, your ROI and multiple profit scenarios on both a one-time and annual basis. What more could you ask for in a bribe?
Now, let’s get back to the 90 seconds of your time. To refine our new marketing utility for maximum accuracy, we need to know the average value of a new dental patient in your practice. Not just any new patient either; we want to know the average value of your top three high-value new patients.
Let’s be honest, not all new patients are equal in value. There’s a big difference between the new patient who comes in for a prophy and two fillings and a cosmetic/restorative, implant or ortho new patient. We want you to tell us the average production value of the top three high-value new patients for the first nine months they are in your practice.
Why nine months? Two reasons. First, it can take up to nine months to complete most major cases. (Yes, I understand there are multi-year treatment plans.) Second, and most importantly, is that you have a limited amount of time to generate a profit/return-on-investment while paying hard dollars to bring that high-value new patient into your practice. How long can you carry on the expense of your marketing campaign before you start earning money back?
If you can’t come up with three high-value new patient types in your practice, list the top two. If you can’t list two, list just one – you may be a specialist. If you can’t list one high-value new patient type, you have a serious marketing problem.