Sophisticated High-Tech Equipment Disappoints Dental Practices

Dental Expertise Proves More Important Than Fancy Tools

In this poll, we asked dentists: Have you ever been disappointed by expensive equipment your dental practice has purchased?

Sellers beware! Dentists haven’t been pleased with some of their pricey purchases. Eighty-three percent of dentists in our poll responded, “Yes; many tools do not live up to their advertised promises.” The remaining 17% replied, “No; every piece of equipment has a learning curve, and the equipment we’ve bought has met my expectations.”

Here are just a few of the comments our dentists had to share:

  • “Are you kidding? Damn near every piece of equipment has been over-hyped. The drawbacks are omitted before the sale. If suppliers were real estate brokers, physicians, or even dentists they would have all lost their licenses years ago. It’s more like buying a used car than a piece of professional equipment.
  • “Digital x-ray and electric handpieces have made a huge impact in my practice.”
  • “I bought the Zoom lamp. Though it does work, it was not worth the money.”
  • “In the past, dealers would let you try before you buy. No more.”
  • “I believe the learning aspect is very important and should be addressed before purchase. It sometimes keeps us from utilizing the full potential of equipment.”
  • “My new KAVO operatories are a sham… Schein has done a really poor job.”
  • “Too much hype! Then reality sets in and you feel taken. Plus, you can’t charge any more for the WOW! factor for patients. They aren’t buying it.”
  • “Usually it’s not the equipment but the company who sold it failing to provide training or support.”
  • Post your own comments!

Read the full results.

About Julie Frey

Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco. Julie Frey+

  • ABRAHAM K. JOHN DMD

    It is crazy for dentists not able to handle basic high technology to get in to the very high tech field. In the same manner, it is crazier for suppliers to sell equipment to dentists without verifying their capability.

    My rep Kevin, from Patterson has been excellent – he took back a Diagnodent and was willing to take back my Acclaim camera. Instead we got more training on the camera and exchanged the Diagnodent for a NEKS

  • http://www.DrTrevaLee.com Treva D. Lee, DDS

    I would respond that rural dentists aren’t necessarily old-fashioned in adapting to high tech stuff, but rather the attitude is more of skepticism due to a need for reliable equipment. (And we know how reliable computer hardware and software are: turn off and reboot when all else fails?). Service calls by a competent technician can be far and few between in the less populated areas of our country. Backup systems are needed…if your digital xrays goes on the fritz, you still need xray film on hand. Many equipment repairs are due to some stupid little piece of plastic or rubber “O”ring that is poorly designed and is outrageously priced to replace. Planned obsolescence through poor quality.

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