First I told you about Dental Domain Search, my new free service for dentists. Then last week I tried to lay out how we measure internet marketing success. This week, I’m going to give you a concrete example of one dentist who’s doing online dental marketing right.
Dr. Gary Klugman is a dentist in Salinas, California. Though he offers a range of services, sedation dentistry is an area where he finds high-value new patients. His dental practice website has reached top placement in search engine results for the key search term “Salinas sedation dentist.” Through his dental website marketing strategy, he has managed to control a full 50% of the front page of Google search results.
Now that’s what I call owning the market! He actually has multiple dentist websites targeting different high-value patient markets, and that’s giving him extra real estate on Google’s first page results — the Holy Grail of search engine optimization (SEO).
This dentist’s sedation website is the #1 result in Google for his target search term. But since another page in his site is indented below, that means he controls the #2 spot as well. With his cosmetic dentistry website also showing up on the first page, he’s got spot #7 too. (For “Salinas cosmetic dentist,” he also has a great web presence.)
“Find a dentist” website listings also help dentists secure new patients, and that’s where Dr. Klugman secured yet another spot on Google’s front page. The link in the #3 position leads to the same dentist’s profile on a website that helps patients who are looking for a new dentist.
Most dentists practice different types of dentistry, and Dr. Klugman is no exception. The #10 spot is a wisdom teeth web page, specifically geared towards patients who want to find a wisdom tooth dentist. It’s part of the dentist’s dental implant website.
A geo-targeted web marketing strategy can help a dental practice find new patients who live or work nearby and are actively looking online for a dentist. Moreover, targeting specific types of dental patients (for example, sedation patients) can help increase the traffic of high-value new patients every dental practice wants.
This dentist controls fully half of the real estate on Google for dentistry in his area! With his successful dental website marketing campaign, his is the reference site for the whole area. He’s leading the pack.
Now let’s bring the discussion back to where we started — domain names.
Part of the key to Dr. Klugman’s online dental marketing success lies in the fact that his websites have informative and relevant domain names. SalinasDental.com and SalinasCosmeticDentist.com are great examples of dentist website names, and they help him rank well for his key search terms.
Are you getting the most from your domain names? If not, I think I can help…