Dental Marketing and Practice Management

We recently asked dentists if they are making any changes as a result of the threat of H1-N1 Influenza. Most are not, but 12% have, and another 29% are considering it.

We are now at level 5. "At level 5 we will be masked, gloved and eye shields at all times," said one dentist. "A pandemic is nothing to sneeze at."

These are some of the changes dentists have made:

• More frequent hand washing and use of hand sanitizer
• Not treating patients who feel ill
• Encouraging sick employees to stay home
• Using R-95 face masks to block virus particles
• Use of eye shields

And here are some comments from dentists:

• “No pigs allowed in the waiting room.” (West Virginia dentist)
• “Maybe ask patients if they don't feel well to wait to come in for appt. Hand out masks in the waiting room? Otherwise, will follow our normal universal precautions.” (California dentist)
• “I think it is a bogus threat, in line with SARS and any number of so-called possible pandemics.” (Kansas dentist)
• “More diligent about hand washing and infection control.” (New Jersey dentist)
• “Basic cleanliness already practiced is all that is necessary.” (Utah dentist)
• “Pandemic??? Give me a break! 325 million US residents, and what, 50 cases with no fatalities. Even Mexico, only 150 deaths. More people died last weekend on the golf course from lightning!” (Washington dentist)
• “Not worried. People catch the flu, and guess what? They can pass it on to someone else–it's contagious. I will continue to practice universal precautions and common sense.” (California dentist)

Read more: Swine Flu Raises Infection Control Awareness Among Dentists