I’m launching a new service — one that’s absolutely free — that will help your practice secure the best Internet domain name possible to market your practice.
Over the next few weeks, I’ll be sharing some insights into what it takes to make a dental practice website successful.
But first, let’s start at the beginning! Making use of Internet dental marketing requires you to have two things: a dental practice website, and a domain name for that website.
- Your website is the actual content you provide, typically as a collection of HTML pages: the welcome page, the meet-the-doctor page, the directions-to-the-office page, etc.
- Your domain name is the address people type in to visit your website: http://www.YourWebsite.com, for example.
A successful domain name is one that will help you rank well with the search engines. Let’s say you’re a sedation dentist in Salinas, California. The Holy Grail would be getting your website to the top position in Google for a search term like “Salinas cosmetic dentist.”
Your dental website isn’t just for your existing patients. If they’re motivated, they’ll be able to find you online. They’ll search for you by name.
But what about new patients? They’re likely to go to Google or another search engine. Now, I’ve got lots of expertise in search engine optimization (SEO), so I can tell you what these prospective patients will do: They’ll enter a search term like “Salinas Sedation Dentist” or “Implant Dentist Green Bay.”
When people search for a dentist online, they’re likely to include two important pieces of information:
- City, town, or other geographic identifier.
- The type of dental treatment they need.
A great dental domain name will include both these pieces of information. A geo-targeted website combined with a great domain name makes it even easier for local patients to find you. Frankly, who cares how your site ranks on a national level? Local patients are the only ones who will actually increase your bottom line.
Targeting specific types of dental patients also gives you the power to attract those high-value new patients that you want most. Just because you target one patient type doesn’t mean you have to overlook other areas! For example, many dentists run separate and independent Internet campaigns to target sedation, cosmetic and implant patients.
That’s why I often recommend dentists secure multiple domain names for their practices, with each name targeted to the particular type of high-value patients they are trained for and want in their chair. This strategy increases your Internet presence and helps you attract those patients you most want.
And now for my offer…
Choosing domain names that will rank well in search engines requires SEO expertise. Fortunately, that’s something the Internet Dental Alliance has lots of! We’ll help you select a name that’s available and will improve your chances of a successful Internet marketing campaign. What’s more, we’ll do it at no charge.
To take advantage of our no-charge dental domain name search, just click this link to fill out a short questionnaire. All we need is a little information from you about where your practice is located and what services you offer. Our SEO team will review your information, then send you a list of available domain names that would suit your practice and rank well with search engines. Plus, if you like our suggestions, we can secure your domain for you at our wholesale cost.
Stay tuned over the next few weeks as I try to answer the all-important question: How do you measure Internet dental marketing success?