Dental Marketing: When a Shingle Isn’t Enough

Melinda Spitek, a regular contributor to The Wealthy Dentist, has just published a book entitled Dental Marketing: When a Shingle Isn’t Enough.

Her book covers how to set yourself apart from the competition, how to target the patients you most want for your own, how to deal with those inevitable changes outside your control, and how to affect the positive changes you desire.

We’re pleased to publish the following excerpt from Melinda Spitek’s Dental Marketing: When a Shingle Isn’t Enough:

Years ago, I could see that dentists of proven quality and professionalism often were experiencing great pain in trying to maintain and grow a practice. Yet I knew other dentists—competent but probably not superior practitioners—whose practices thrived through good times and bad. I began to wonder, “What do these doctors do that sets them apart, that makes them successful, that makes them unique?”

Without being fully conscious of it, I was setting out to explore the art and science of profitable dental practice marketing.

Today I know that marketing is essential to a successful practice. It doesn’t have to be a trial-and-error, hit-or-miss sort of procedure. It doesn’t have to require spending a gazillion dollars.

And with, dedication and persistence—it will end the pain.

That’s what this book is about. It’s also about gaining a new perspective on how you do things and why. Let’s start with that new perspective thing: Like most conscientious practitioners, you may feel the proper way to absorb this material is to begin reading Chapter 1 and proceeding through to the end.

Tear up that notion.

There’s nothing wrong with starting at the beginning. Works fine that way.  But maybe you’d rather pick and choose. Maybe generating referrals is your own personal hot button—skip to Chapter 5 [Referrals: Get People Talking Behind Your Back!]. Perhaps you’re stressed about a patient exodus in your practice; then by all means, start with Chapter 10 [Fill the Cavity and Move On]. If you wonder how to get the right patients appreciate the quality of your dentistry—then jump into Chapter 12 [You Don’t Want Everybody].

There’s no wrong way to process the information contained here. You might even—surprise, surprise!—find it amusing, revealing, and downright fun.

An in-place marketing program can heal your practice, Doctor. Are you ready?

Just click here to order Dental Marketing: When a Shingle Isn’t Enough. Plus, just say The Wealthy Dentist sent you and you’ll get free shipping!

Melinda SpitekMelinda Spitek is CEO of Hycomb Marketing Inc. Hycomb is an authority in marketing for dentists. Melinda has had plenty of hands-on experience as well, having worked 23 years in dental offices. For help with marketing, just call Hycomb at (800) 523-6961 or visit


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