White Teeth Not a Priority When Times Are Tough?

Two out of three dentists say they’ve noticed a decrease in demand for tooth whitening since the recession began.

Some doctors have had to come up with new dental marketing strategies to counteract the decline in consumer interest for tooth whitening, cosmetic dentistry, and virtually anything else that costs money.

“We dropped the price by $50 during February for National Children’s Dental Health Month and Valentine’s Day,” said one general dentist. “The response was so good, we continued through March! In addition, we are receiving now referrals from these patients for more bleaching and new patients. That is a hell of a ROI on the bleaching!

Here are some other thought from dentists:

  • “Teeth whitening is the least costly way to improve the appearance of the entire mouth.” (General dentist)
  • “If it costs money, there is less demand these days.” (Indiana dentist)
  • “I have actually seen an increase in the number of bleaching cases that I have delivered in the past months. Recently, males have out numbered the females.” (California dentist)
  • “I think it’s also the availability of many OTC choices.” (Texas dentist)
  • “Once the illegal whitening kiosks in the malls and spas are closed, we will see another increase in whitening demand.” (General dentist)

Read more: Recession Reduces Consumer Demand for Teeth Whitening

About Julie Frey

+Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco.

  • http://www.nuvorainc.com Jim Wilson

    Nuvora, a revolutionary new oral care company makes soft lozenges that slowly dissolve in the mouth to kill bacteria, normalize the pH, freshen breath and help retain moisture in the mouth for Dry Mouth sufferers.

    We’re introducing a new whitening lozenge–NuvoraWhite–sold only thru dental offices. Patient cost–$60 for a three box regimen—two lozenges a day for 18 days. Dental office buys for $12/box or $36 for the three box regimen. Better/more convenient than messy tray or strips and a great low cost alternative for the patients. Freshens breath while it whitens.

  • http://www.DENTIST-MILPITAS.COM Dentist Santa Clara

    We are in recession after all, so it would be weird if the consumer demands for teeth whitening will not be affected. Of course, this is not to say that we should not neglect our teeth. Perhaps dental care is just not one of their priorities.

  • http://www.THOUSANDOAKS-DENTAL.COM Dentists Thousand Oaks

    Having whiter and healthier teeth is still important even if times are tough. It all depends on how one will go about it. When it comes to teeth whitening, there are home remedies and teeth whitening kit one can use at home to save money. The best and simplest way to have white teeth even as times are tough is to continue with regular brushing and flossing.

  • http://www.insightsfordentists.com Dental Marketing Options

    @Dentists Thousand Oaks, yes healthy teeth are still important despite the times, but many people aren’t seeing that, they’re seeing what is ABSOLUTELY neccessary, and what can be cut out. Unfortunately in-house whitening treatments don’t fit the budget anymore.

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