Two out of three dentists say they’ve noticed a decrease in demand for tooth whitening since the recession began.
Some doctors have had to come up with new dental marketing strategies to counteract the decline in consumer interest for tooth whitening, cosmetic dentistry, and virtually anything else that costs money.
“We dropped the price by $50 during February for National Children’s Dental Health Month and Valentine’s Day,” said one general dentist. “The response was so good, we continued through March! In addition, we are receiving now referrals from these patients for more bleaching and new patients. That is a hell of a ROI on the bleaching!”
Here are some other thought from dentists:
- “Teeth whitening is the least costly way to improve the appearance of the entire mouth.” (General dentist)
- “If it costs money, there is less demand these days.” (Indiana dentist)
- “I have actually seen an increase in the number of bleaching cases that I have delivered in the past months. Recently, males have out numbered the females.” (California dentist)
- “I think it’s also the availability of many OTC choices.” (Texas dentist)
- “Once the illegal whitening kiosks in the malls and spas are closed, we will see another increase in whitening demand.” (General dentist)