Comments on: Discounts in Health Care Change the Dental Economy http://www.thewealthydentist.com/blog/703/discounts-in-dentistry/ Jim Du Molin offers dental marketing news and dental practice management advice for dentists. Fri, 12 Mar 2010 19:53:02 -0800 http://wordpress.org/?v=2.8.2 hourly 1 By: Dr. Chris Bowman http://www.thewealthydentist.com/blog/703/discounts-in-dentistry/comment-page-1/#comment-1185 Dr. Chris Bowman Wed, 28 Jan 2009 13:20:56 +0000 http://www.thewealthydentist.com/blog/?p=703#comment-1185 Hi Jim, Promotional savings offers are a tremendous way to boost business in ANY economic conditions...IF they are presented properly, from a positioning of strength and quality instead of desperation and cheap commoditization. If a dentist never offers savings, but does so now, suddenly because business is slow, it won't be perceived by patients the same way as it would if the dentist offered occasional savings on certain procedures on a regular basis. Despite what is believed by many dentists, offers of savings from dentists to their patients and the public CAN be positioned properly, without coming off as too "salesy" or cheap. By lowering barriers to entry into a practice, conversion percentages almost always increase. All my best, Chris Dr. Chris Bowman Charlotte, NC Hi Jim,
Promotional savings offers are a tremendous way to boost business in ANY economic conditions…IF they are presented properly, from a positioning of strength and quality instead of desperation and cheap commoditization.
If a dentist never offers savings, but does so now, suddenly because business is slow, it won’t be perceived by patients the same way as it would if the dentist offered occasional savings on certain procedures on a regular basis.
Despite what is believed by many dentists, offers of savings from dentists to their patients and the public CAN be positioned properly, without coming off as too “salesy” or cheap. By lowering barriers to entry into a practice, conversion percentages almost always increase.
All my best,
Chris

Dr. Chris Bowman
Charlotte, NC

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