The health care market is changing. Here’s an example of just how different things are these days… Kiplinger reports that orthodontic work is going on sale.
In this tight economy, some dentists are offering sales and discounts. I just read this in the Kiplinger Letter:
img alt=”teeth whitening sale” src=”http://www.thewealthydentist.com/images/BlogImages/2009/teeth-whitening-sale.jpg” align=”right” hspace=”10″ /> One consolation in this economy: Some medical costs will be cheaper. Orthodontic work is on sale, with many dentists offering big discounts to make up for a 20% decline in business. Other discretionary medical services, and anything not covered by insurance, are also widely on sale to attract customers.
Cosmetic surgery is 10% to 25% cheaper. Sales, too, on LASIK eye surgery.
Along with lower prices, providers are offering easy credit and low interest. Many also offer package deals: A Botox shot along with a nose job, for example.
-The Kiplinger Letter: Forecasts for Management Decisionmaking, 1/2/09
I've been thinking a lot about what this means for dentistry. But before I share my opinions with you, I want to know what you think about all this… I'm wondering about this question: Are you offering promotional discounts for orthodontics or any other services?
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Maximize Case Acceptance
Net $100,000 a Year From Your Telephone Book Ad
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
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