Dental Marketing on Broadcast Media

In this survey, we asked dentists about advertising on TV or radio. We found that the slight majority of dentists aren’t currently advertising on broadcast media, but 41% are utilizing those dental marketing avenues.

Of those dental practices that do, half say they get excellent results.

"Even when radio seems to be failing for some, we have continued our success," boasted one dentist.

Notably, dentists in rural areas are far more likely than their urban counterparts to advertise on radio and/or TV. Rural dentists often find that radio and TV allow them to reach patients in a large geographical area. Rural patients are far more likely than city folk to travel long distances for dental care.

Here are a few more dentist comments:

• "Talk radio – it’s the only way to go!" (South Carolina dentist)
• "It works best if I do two weeks, then switch to another station. Continual repetition on the same channel seems to make you invisible." (Illinois dentist)
• "If I could afford broadcast media ads in Southern California, I really wouldn’t need to use them anyway." (California dentist)

Read more: Many Dentists Delighted with TV and Radio Advertising