Dental Marketing Essential During a Recession (VIDEO)

Many dentists are increasing their dental marketing as a direct result of the slumping economy, this survey revealed.

Thirty-eight percent of dentists reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts.

Read more: When Things Are Slow, Marketing Keeps It Moving


About Julie Frey

+Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco.

  • I agree and at the risk of sounding like a broken record, IMO dentists must market their services more, proportionate to the reduction in business.

    At the same time, I like to suggest dentists put their money where it is most effective.

    * maintain a very good sign, street side
    * improve indoor and curb appeal of the practice
    * establish a highly visible website presence
    * show more appreciation to established patients
    * resolve any issues at the front desk

    As for this topic’s survey, perhaps it shows more specialists reducing their advertising allocation than general dentists — because the latter refers more patients to the specialists.

    While the economy looks gloomy, there are measures each of us can take to compensate. I see the day soon where in-house financing could become commonplace in dental marketing language. In an industry where competition is tough and dollars are scarce, dentists might want to plan on doing this now.

    John Barremore
    Houston, TX

  • Well said!!

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