Dental Marketing Essential During a Recession (VIDEO)

Many dentists are increasing their dental marketing as a direct result of the slumping economy, this survey revealed.

Thirty-eight percent of dentists reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts.

Read more: When Things Are Slow, Marketing Keeps It Moving

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

  • I agree and at the risk of sounding like a broken record, IMO dentists must market their services more, proportionate to the reduction in business.

    At the same time, I like to suggest dentists put their money where it is most effective.

    * maintain a very good sign, street side
    * improve indoor and curb appeal of the practice
    * establish a highly visible website presence
    * show more appreciation to established patients
    * resolve any issues at the front desk

    As for this topic’s survey, perhaps it shows more specialists reducing their advertising allocation than general dentists — because the latter refers more patients to the specialists.

    While the economy looks gloomy, there are measures each of us can take to compensate. I see the day soon where in-house financing could become commonplace in dental marketing language. In an industry where competition is tough and dollars are scarce, dentists might want to plan on doing this now.

    John Barremore
    Houston, TX

  • Well said!!


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