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Dentists May Overlook Sleep Apnea Patients (Video)

January 1, 2009 By 1 Comment

Two out of five dentists revealed that they market their services to sleep apnea patients, but the majority do not. Though there are many dental marketing avenues available for the sleep apnea dentist, dental website marketing was a particular favorite.

“If you don’t market to them, at LEAST screen them for the disorder,” advised one dentist. “You owe it to your patients.”

Read more: Sleep Apnea Sufferers Can Find Relief at the Dental Office

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About Julie Frey

Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco. Julie Frey+

  • http://www.snoringisntsexy.com Larry Barsh, DMD

    Jim

    I HATE CPAP is only one such marketing company for dentists who provide oral appliance therapy for snoring and sleep apnea. The approach, as successful as it may be, has angered dentistry’s physician colleagues as well as the Academy of Dental Sleep Medicine because of its negativity toward CPAP therapy which is still the primary therapeutic means for sleep apneics. The approach also limits the public health efficacy of dentistry’s involvement.

    SNORING ISNT SEXY, LLC , on the other hand, markets to the 45% of the public that snore. Snoring, one sign of obstructive sleep apnea, has itself been indicted as a causative factor in stroke and hypertension.

    While it is important that we as a profession educate both the medical profession and the patients who cannot tolerate their cpap that dentistry offers solutions, it is imperative that we reach out to all who snore about the medical ramifications of both snoring and sleep apnea.

    Larry Barsh, DMD
    SnoringIsntSexy.com (Patient site)
    SNoringIsntSexy.INFO (Doctor site)

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