Dental Marketing and Practice Management

How-To Videos Not Good for Dentistry, Insist Dentists

With the NHS leaving many patients without access to dental care, do-it-yourself dentistry has become a bit of a British tradition. (One tip: screwdrivers are not proper dental equipment!)

Beloved by DIY enthusiasts everywhere, YouTube offers countless how-to videos. Some of these address dental issues, a fact that’s gotten at least one UK dentist riled up.

“YouTube is full of home whitening advice videos, such as people showing how they brush hydrogen peroxide straight onto the teeth,” complains Dr. Prav Solanski. “These get a five-star rating but are irresponsible and dangerous.”