When we asked if their dental practices had yet taken any actions as a result of the current economy, 38% of dentists reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts. Only 8% said they weren’t doing anything, and 21% said they hadn’t done anything yet but were considering it.
Specialists were far more likely than general dentists to have cut spending across the board. General dental practitioners, on the other hand, are more likely to have increased their dental practice marketing efforts.
“I don’t want to get behind, so I will increase spending so that I don’t lose market share,” said one dentist.
Here’s a sample of what else dentists had to say:
- “I am doing more crowns from people breaking their teeth due to stress! It compensates for the decrease in patient numbers.” (Indiana dentist)
- “I have been through a few of these downturns in 40 years, but never like this. I am afraid it’s going to be a real nasty one this time.” (California dentist)
- “No dental practice is recession-proof.” (Michigan dentist)
- “We know that marketing is more important in economic downtimes, so we will be increasing marketing budget on our website, print advertising, and direct mail.” (California periodontist)
- “We have a pretty big expense at present on advertising. We don’t really want to spend more, but we need to keep the flow of patients. Damned if we do, and damned if we don’t!” (Florida dentist)
- “Dentistry is mostly elective in nature. People will still buy, but based on their perceived need, not our need to sell them treatments.” (Virginia dentist)
- “The economy is scary! I have not taken a paycheck for two months, and I have a newborn and 3-year-old. Though I have kids to feed, it is all is going into external and Internal marketing!” (Illinois dentist)
- “I expect my practice will end the year about 12% down from last year.” (California dentist)