Dental marketing online is all about having a website that has good visibility. It’s hard to get new patients if they can’t find you on the internet!
So a dental practice website that generates leads has to be search engine optimized so new patients can find it.
“The majority of our big cases the past few years have come from the internet,” said a Minnesota dentist.
“Our online visibility is good. I get a lot of patients through the internet,” said a California oral surgeon. “You can’t get complacent and must be on top of things; it’s ever-changing.”
Jim and Julie discuss the results of our survey asking dentists if they are satisfied with their dental practice’s online visibility.
In this survey, three out of 10 dentists said that it’s not easy enough for patients to find their dental websites.
Only 22% are satisfied with their internet visibility, saying it’s easy for new and current patients to find them online.
Half of the doctors in this survey said they’d like to improve their dental website search engine results placement.
It all comes down to search engines and SEO. If your dental practice website isn’t showing up on Google, you’re missing out on new patients.
“I am never satisfied. It takes constant work,” said a Missouri dental professional. “I am hopeful that I will get so busy that I can afford to delegate it. I do enjoy the game and play fairly well. If I was in a large market, though, there is no way I could handle it.”
“There are only two of us in town, so it’s easy to find me!” said a Texas dentist.
“Most prospects are willing to give their contact information but are not ready or willing to come in,” said a New York dentist. “The stronger the dental website encouraging appointments, the better the new patient lead.”
New patient leads are great – but you still need to convert the lead to an appointment.
Front desk team training makes all the difference — along with a dental marketing program that includes lead tracking and call recording, so doctors can monitor how effectively their team is converting leads to patients.