Dental Marketing Plan: Should You Include Custom Athletic Mouthguards?

Custom dental mouthguardThe fall and winter sports season in North America means many dentists will be treating mouth injuries. Missing teeth are all too common among football, basketball and hockey players.

Dentists know that tooth loss, concussions and even worse injuries can be prevented with proper custom fitted mouth guards.

We wondered how many of our surveyed dentists offer mouth guards.

Only 40% of our responding dentists offer custom mouth guards in their practice.

We also asked if our dentists are proactive in promoting custom mouth guards, and educating patients about their value in preventing serious oral and head injuries.

Only 20% actively recommend them, or make a point of educating patients about them.

I find that it often comes down to price to patients/parents. I am amazed at how many parents balk at paying $100 or more for a custom, professionally-made protective mouthguard for their child, even after being completely educated and informed about the huge benefits over the cheap, boil-and-bite mouthguards.” Ohio prosthodontist

“I have tried to encourage them without much luck. Most kid athletes want to wear what everyone else wears and they don’t want to stand out. It takes some work and marketing to schools and coaches.” Texas dentist

From the results of our survey, custom athletic mouthguards certainly don’t have the market appeal of cosmetic dentistry services or clear braces.

However, the topic can still be used successfully in a dental marketing campaign.

Write a post for your blog about how custom mouthguards can save kids from serious head injuries.

Or write an article for your favorite real estate agent’s newsletter comparing the cost of a custom mouthguard to the cost of dental implants and oral surgery!

Educational articles — written in language that patients can understand — are an ethical approach to
effective dental patient marketing.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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