Online dental marketing can attract new patients to a dentist’s office.
Internet patients sometimes have a different profile from other new patients.
“The majority of our big cases the past few years have come from the internet,” said a Minnesota dentist.
“Referral patients have more trust from the beginning. Online patients are typically younger and not as financially able to afford treatment,” said a general dentist.
We conducted a survey asking dentists about dental website patients: Are patients who find a dentist online different from patients who come in via more traditional methods?
Jim Du Molin and Julie Frey talk about this survey about patients acquired via online dental marketing:
One third of dentists responding to this survey said they don’t see a difference.
However…half of those doctors feel that online dental patients are more likely to follow through with treatments, while the other half think online patients are less likely to follow through with treatment.
One in five dentists said that word-of-mouth referrals from current patients are the best type of dental patients to follow through with treatment.
Overall, the results suggest that patients are pretty similar, regardless of the dental marketing methods that were used to acquire them.
“Online patients are generally young, looking for the best price and not dentally educated. Anyone who chooses a dentist based upon online reviews sees dentistry no differently than a gas station or a supermarket,” said a Massachusetts dentist.
“Online patients have done their research and know a lot about our office before becoming patients. They are certainly more likely to follow through with recommended treatment,” said an Ohio prosthodontist.
“For me, a cold online lead is not unlike a patient who drove by and saw my sign. They are a tougher sell then a true internal referral. A Facebook referral can be close to an internal referral when referred by an existing patient,” said a Georgia dentist.
“Dental website patients ask more questions, are younger and more tech savvy, tend to believe what they read online, are less critical in their thinking, and are so wed to their smart phones that they’re not big conversationalists,” said a California dentist.
Online dental marketing doesn’t have to replace traditional marketing avenues like direct mail and internal marketing.
Dental websites are an additional way to capture more new patient leads.