Want to know how to use news headlines in your dental marketing campaigns? Then pay close attention while watching this video.
It’s about a dental survey we did surrounding a study published by the American Cancer Society that says dental x-rays may be linked with brain tumors.
The study examined old data and relied on patient recollections, so The Wealthy Dentist conducted a survey asking doctors their thoughts about how the study results might impact their practice.
Many dentists think the headlines are misleading. And some dentists are using them to raise dental patient awareness about the safety of digital radiography.
Jim Du Molin and Julie Frey talk about dental marketing opportunities in news headlines.
Dentists agreed that dental patients have nothing to fear.
“I have had my staff use radiation badges for years. We have never had any radiation exposure,” said a West Virginia dentist.
Two out of three dentists responding to this survey dismissed the report and said they are making no changes.
“This study was very poorly done, relying solely on patients’ recollections of specific x-rays taken and when. Most dentists know that their patients can’t remember what they had taken, when, or by whom. I’ll wait for a real study to be done,” said a California dentist.
Other doctors have found that by staying up-to-date on the latest dental headlines in mainstream media, they stay informed about what their patients might be worried about, and can respond via their dental practice website.
“We are empowering our clinical team with information so that they may respond to concerns from patients. We also posted our rebuttal on our dental website and Facebook page,” said a West Virginia dentist.
How do you take advantage of news headlines in your dental marketing?