Just a few years ago, dental advertising in the yellow pages was a critically important part of any solid dental marketing plan.
But smart phone searches, dental websites and online directories have become a bigger and bigger part of how consumers find a dentist.
The Wealthy Dentist conducted a survey asking dentists if they’re still getting dental patients from phone book ads, and if smart phones are having an impact on new cases.
Jim Du Molin and Julie Frey discuss results dentists are getting with phone book dental marketing vs. smart phones:
In many cities across the United States, people are using dental websites and online directories more than the yellow pages to find a dentist when they need one.
For dentists in those markets, advertising in the phone book is becoming a less important avenue for dental practice marketing.
Only 16% of the doctors in our survey said they absolutely still get new patients from phone book advertising.
“We still get patients from the phone book, but the numbers have certainly gone down over the past few years. Now we just have a few lines in the book rather than a display ad. Doing so doesn’t seem to have affected our total new patient numbers, and we are saving a lot of money!” Ohio Prosthodontist
Another 46% of dentists in our survey responded that they get “very few” or “here and there”. And 38% said they get no patients from the phone book.
“The phone book is dead. All searches are via computer and most are via Google.” California Dental Implantologist
There’s no doubt that the internet has changed the face of dental marketing. But one ‘truth’ still holds: wherever potential new patients are looking — that’s where you want your marketing message to be!
How many new dental patients are you getting every month from the phone book compared with smart phone searches? How are you tracking your results?