Which are the best dental marketing avenues, the ones that lead to the most new patients? When it comes to dental practice management, that’s the real question.
In a recent survey, doctor-to-patient interactions ranked as the most effective form of dental marketing. Direct mail marketing and dental patient referrals were also noted as effective.
Dental websites came in at #4, followed by email marketing, social media marketing, and radio advertising. No respondents felt that Yellow Pages or local community involvement were effective sources of new dental patients.
“Patient referrals are just as valuable as my radio advertising,” commented a Washington dental marketing professional.
Jim Du Molin and Julie Frey discuss dentists’ thoughts on the best dental marketing avenues:
“I find doctor-to-patient interactions to be most effective,” said a Missouri Dentist. “I think more local community involvement would also help.”
“Since our practice is well established, we are continuing with internal marketing and excellent patient care,” offered a South Carolina Dentist.
What is your attitude about the best dental marketing?